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Location characteristics and development trend of Guangzhou
Development trend and prospect of national convention and exhibition economy

2 1 century is an era full of hope. With China's formal accession to the World Trade Organization, it has further accelerated its integration into economic globalization, and its economic and social development will be positively and profoundly affected. Convention and exhibition industry is regarded as a sunrise industry in the new century, which directly promotes commodity circulation, technical exchange, information communication and economic and trade cooperation, and has a very broad development prospect. From Beijing's successful bid to host the 2008 Olympic Games, Shanghai's successful bid to host the 20 10 World Expo and Guangzhou's successful bid to host the 20 10 Asian Games, it can be seen from the exhibition information and achievements brought by central cities that the rapid development and high level of China's exhibition industry have attracted worldwide attention, and China will gradually become an international exhibition power. Today, as the representative of Guangzhou, we are very happy to attend the second annual convention and exhibition of central cities. First of all, I would like to thank the organizers for their hard work and warm service. Next, I'd like to talk about the development of convention and exhibition industry in Guangzhou and communicate with the delegates.

First, the present situation and development of Guangzhou's convention and exhibition industry

Guangzhou is one of the regions with the earliest development of exhibition industry and the most active exhibition economy in China. According to incomplete statistics, Guangzhou holds more than 350 large-scale exhibitions every year, and there are more than 1 100 exhibitions and fairs. The China Export Commodities Fair has been held for 95 times since 1957, with more than150,000 merchants and turnover exceeding 20 billion US dollars. Guangzhou Expo sponsored by Guangzhou Municipal Government has been held for 1 1 since 1993, with a turnover of over1500 million yuan. Guangzhou International Auto Show and Beauty Salon Cosmetics Exhibition are well-known at home and abroad. Guangzhou's convention and exhibition industry has a high degree of openness, a good foundation and obvious development advantages: first, Guangzhou is located in the most dynamic hinterland of the Pan-Pearl River Delta, and is the largest distribution center for people, logistics and capital flows in South China; Second, Guangzhou's economy has developed rapidly, and its total GDP has exceeded 360 billion yuan; Guangzhou Exhibition Hall is in good condition, with a total area of 294,000 square meters. For example, the area of Guangzhou International Convention and Exhibition Center is 6.5438+0.6 million square meters, with 654.38+0.0200 standard booths. Third, Guangzhou's urban service function is relatively perfect, the new international airport is officially opened, with an annual passenger flow of 25 million passengers and nearly 200 foreign-related hotels; Guangzhou's informatization construction is in the forefront of the country, which provides a good guarantee for the development of Guangzhou's convention and exhibition industry, so the development prospect of Guangzhou's convention and exhibition industry is very broad.

In the new century, the development of convention and exhibition industry in China is facing a new situation. On the one hand, the sustained and rapid economic development and increasingly frequent economic and trade activities have brought broad development space to the convention and exhibition industry; On the other hand, China's accession to the WTO has enabled China to participate more closely in the international economic division of labor and competition, and promoted the convention and exhibition industry to connect with the international market more quickly. The increasingly fierce competition has put forward new requirements for the development of the convention and exhibition industry.

Accelerating the development of Guangzhou's convention and exhibition industry and building an international convention and exhibition center city is the overall goal of Guangzhou's convention and exhibition industry development. Therefore, the basic idea of developing Guangzhou's convention and exhibition industry is to follow the tenet of "based on the Pearl River Delta, facing the world and serving the whole country" and the policy of "brand internationalization, standardized management, market-oriented operation and intelligent service", optimize resource allocation, strengthen planning guidance, develop multi-category, high-grade and strong radiation convention and exhibition industry, accelerate the pace of building an international convention and exhibition center city, and make every effort to build an international convention and exhibition.

At present, Guangzhou is taking a series of concrete measures to build an international convention and exhibition center city in an all-round way:

1. Gradually improve the supporting facilities of Guangzhou International Convention and Exhibition Center. Convention and exhibition venues are important places for international economic, trade, science and technology and cultural exchanges, and are important signs to show the development level and competitiveness of a city's convention and exhibition industry. Guangzhou International Convention and Exhibition Center officially opened in June last year, and successfully held the 2003 Canton Fair, the 94th and 95th Canton Fair, the first China (Guangzhou) International Automobile Exhibition and other large-scale exhibitions. The exhibition hall is designed and used according to international standards, with complete facilities, which can meet the needs of large-scale international exhibitions, international conferences, celebrations, performances and other activities, and has the ability to hold multiple large-scale conferences and exhibitions at the same time. The completion and use of Guangzhou International Convention and Exhibition Center has enhanced the competitiveness of hardware facilities for the development of Guangzhou convention and exhibition industry. However, compared with the international advanced convention and exhibition center, there is still a certain gap in the comprehensive supporting service facilities of Guangzhou International Convention and Exhibition Center. Guangzhou International Convention and Exhibition Center will further develop and improve supporting services such as telecommunications, postal services, banking, taxation, customs, commodity inspection, insurance, transportation and trade consultation, and gradually build it into a multi-functional exhibition hall integrating product display, economic and trade negotiations, business procurement, professional forums, cultural exchanges and tourism.

2. Carefully build an internationally renowned exhibition brand in Guangzhou. Guangzhou's convention and exhibition industry started earlier and enjoys a high reputation at home and abroad. For example, the Canton Fair is currently the longest and most influential exhibition in China, and is known as the "first exhibition in China"; Guangbo Fair is an exhibition brand founded by Guangzhou Municipal Government. It has been successfully held for 1 1, and has gradually become a cross-regional, cross-industry and cross-ownership platform for regional economic and trade cooperation and product trading, and its international reputation is increasing day by day. However, Guangzhou is facing the severe challenge of the rapid development of the national convention and exhibition industry. It is necessary to cultivate a number of comprehensive and professional international exhibition brands and establish the image of Guangzhou exhibition industry as a city business card. First of all, we should actively support large-scale brand exhibitions and give full play to the brand effect and leading role of the Canton Fair as the "first exhibition in China". Secondly, we should make the Expo stronger and bigger, give full play to the functions of "two platforms and one base" (namely, product economic and trade exchange platform, regional economic cooperation platform and Guangzhou professional exhibition training base), and make more professional exhibitions stand out through the platform of Expo. Third, vigorously build a professional exhibition brand in Guangzhou. Continue to expand the influence of overseas students' scientific and technological exchanges in China, actively improve the scale and level of international professional exhibitions such as automobiles, leather goods, building materials and flowers in Guangzhou, encourage similar exhibitions to integrate resources, and strive to form a number of professional exhibition brands with Guangzhou characteristics in a short time.

3. Cultivate and introduce a group of exhibition talents with high professional quality. It is the fundamental measure to speed up the development of Guangzhou convention and exhibition industry to speed up the training of talents and cultivate a professional team familiar with convention and exhibition business and rich experience. Guangzhou will adopt a "two-legged" approach to implement the strategy of talent training and introduction: first, set up a special exhibition economy major in Guangzhou universities to train professionals, and at the same time, the Guangzhou Convention and Exhibition Industry Association will organize short-term training regularly to "charge" and upgrade the existing exhibition professionals; The second is to give full play to the talent gathering effect of Guangzhou's central city, recruit and attract high-quality exhibition professionals at home and abroad, and establish a team of exhibition professionals suitable for modern Guangzhou.

4. Strengthen the foreign exchange and cooperation of Guangzhou convention and exhibition industry. First of all, according to market operation and international practice, foreign investors are encouraged to invest in Guangzhou's convention and exhibition industry, attracting large international convention and exhibition companies, famous convention and exhibition service companies and foreign government organizations to hold various types of exhibitions in Guangzhou and carry out personnel training. Through various forms of exchanges and cooperation, we will introduce the operational norms and advanced experience of the international convention and exhibition industry, strive to shorten the gap with developed countries, and improve the level and level of Guangzhou's convention and exhibition industry as a whole. Secondly, it is necessary to strengthen exchanges and cooperation with domestic convention and exhibition center cities and convention and exhibition industry counterparts in Hong Kong, Macao and Southeast Asian countries, give full play to Guangzhou's advantages as a regional center city, and provide better services for the development of convention and exhibition industry in surrounding areas. Through exchanges and cooperation, we will better integrate resources, promote cross-regional and cross-departmental regional cooperation in the exhibition industry, and form a pattern of competition in cooperation and orderly development in competition. At present, the Pan-Pearl River Delta exhibition cooperation network is being established, forming a regional exhibition economic circle that affects South China and radiates Southeast Asia, and promoting the development of regional economic cooperation.

5. Create a standardized and orderly environment for the development of convention and exhibition industry. Strengthening the planning, guidance and management of the development of convention and exhibition industry and establishing a fair, just and open competition order in line with international standards are objective requirements for promoting the healthy development of convention and exhibition industry. First, reform and improve the traditional management system, shift the management focus to planning, adjustment, service and policy guidance, and guide the orderly, healthy and sustainable development of the convention and exhibition industry in accordance with market rules; The second is to formulate and improve relevant laws and regulations, and accelerate the cultivation of market participants in the exhibition industry who independently participate in market competition; Third, focus on supporting the development of a number of brand exhibition and exhibition enterprises, promote the survival of the fittest, and make those brand exhibition and exhibition enterprises that can reflect the image and status of Guangzhou as a central city and meet the requirements of Guangzhou's modern metropolis construction stand out; Fourth, give full play to the role of trade associations, effectively build a bridge between enterprises and the government, strengthen industry self-discipline and promote orderly competition. With the healthy, orderly and sustainable development of Guangzhou convention and exhibition industry, it will inject new impetus into Guangzhou's economic and social development.