Before 1997, there was Internet in China, but at that time, the Internet was mainly used by government units and scientific research institutions, not for business. It was not until 1996 that enterprises in China began to try to use the Internet. At that time, the characteristics of network marketing were: the concept and method of network winning were unclear, and most enterprises knew almost nothing about surfing the Internet. Whether this effect is produced depends mainly on accidental factors.

So the online marketing events at that time were more legendary. For example, "Shandong farmers sell garlic online" can be called a myth of online marketing: when farmers in Xili Village, the garlic capital of China and the hometown of garlic, printed their own spinach to 230 cents per catty, they could do nothing. In May, 1996, Li Jingfeng, a villager from Jinxiang County, Shandong Province, entered the Internet and registered one of his own.

2. The second stage: the embryonic stage of network marketing (1997-2000).

1997-2000 is the enlightenment of online marketing in China. With the wide application of Internet in enterprises, e-commerce presents a rapid development trend, and more and more enterprises begin to attach importance to online marketing. According to relevant statistics, the number of netizens in China is 620,000, and the number of World Wide Web (WWW) websites is about 65,438+.

In the short three years from 1997 to 2000, several landmark online marketing events occurred in China:1February 997, ChinaByte opened a free news email service, and by February of the same year, the number of news email subscribers was close to 30,000; 1March 1997, the first commercial online advertisement (468*60 pixel key advertisement) appeared on ChinaByte website. 1997165438+10, the first professional online magazine publisher "Suoyi" began to provide the first free online magazine; 1999, B2B website Alibaba, B2C website 8848 and other websites were established. .....

At this stage, more and more enterprises began to set foot on the Internet, and e-commerce began to be implemented from myth to reality. In the first half of 2000, the bursting of the Internet bubble stimulated the application of online marketing.

3. The third stage: the application development stage of network marketing (200 1-20 10).

The network marketing service market has initially taken shape, the construction of enterprise websites has developed rapidly, and the degree of specialization is getting higher and higher; The form of online advertising is constantly innovating and its application is constantly developing; Search engine marketing has developed to a deeper level, forming search engine promotion methods and paid search engine advertisements based on natural retrieval; Internet forums, blogs, RSS, chat tools and online games are constantly emerging and developing.

4. The fourth stage: social mobilization stage of network marketing (200 1-20 10).

Social marketing is the leading direction, mobile network marketing, official WeChat account and micro-marketing are the leading positions, and the marketing era supplemented by blogs and forums is coming. The e-commerce systems of internet plus and O2O are impacting, driving the marketing industry to a higher level.