How about a beautiful refrigerator?
1, the beginning of development
1980, midea brand officially entered the household appliance industry, and began to use midea brand in 198 1 year. In 2002, the refrigerator company was established. Midea Refrigerator Division, located in Hefei, the capital of Anhui Province, is a household appliance enterprise under Midea Group, which develops, manufactures and sells refrigerators and related frozen products. It is one of the largest refrigerator production bases and export bases in China.
2. Development trend
In 2007, Midea refrigerators showed a strong development trend. While integrating the three manufacturing bases in Hefei and Guangzhou, the company achieved the production and sales of 3.8 million refrigerators and related products, with sales revenue exceeding 4.7 billion yuan, up 40% year-on-year.
3. The sales have soared.
In 2008, with the further adjustment and improvement of the enterprise's organizational structure, business model and management mechanism, the completion and commissioning of the technical transformation and capacity expansion project of No.3 Factory, and the completion and use of the R&D building and experiment, the comprehensive strength of Midea refrigerator will leap to a higher level. In 2008, the Refrigerator Division is expected to produce and sell 5.5 million refrigerators and related frozen products, with sales revenue exceeding 7.2 billion yuan. Don't ignore the technology of Midea refrigerator just because it has been established for a short time.
4. Many awards.
Midea refrigerator is an energy-saving and environment-friendly refrigerator with high efficiency and energy saving. Midea refrigerator has always shown reliable quality. It is understood that since 2009, Midea Refrigerator has keenly grasped the market trend, and launched the original European-style Vandillo series refrigerators, fully applying European fashion art elements to refrigerator design. Its simple overall design and iconic L-shaped door handle have created a new trend of European design in the domestic refrigerator market, and Vandillo won the China Industrial Design Award and other honors.
Second, what are the advantages and disadvantages of Midea refrigerator?
Midea is now developing well in various household appliances, but it started as a fan and later entered the field of household appliances, doing well in small household appliances. The refrigerator is not an excellent product of Midea, but there are still some shortcomings compared with Haier and Rong Sheng, which started with refrigerators, but this does not mean that Midea's refrigerator has no merits. Midea has invested a lot of money in the research and development of smart refrigerators, and Midea's ultra-thin refrigerator is a representative new product.
The listing of Midea's ultra-thin refrigerator caused a sensation in the market. For refrigerator manufacturers and consumers, although the concept of ultra-thin refrigerator has been introduced for several years, the ultra-thin refrigerator introduced by Midea is only about 65 cm deep without reducing the contents of the box, which can perfectly fit most household cabinets, which is very rare in the market. The integration of refrigerators and cabinets is booming, and ultra-thin refrigerators are bound to rise. Midea refrigerator has beautiful design, which can be perfectly combined with cabinets to create a new kitchen landscape.
Many details of Midea's products are still not handled in place. Some users often report that some models of refrigerators in the United States are noisy and cannot be handled by double doors. At the same time, Midea's after-sales service is also criticized by consumers, with poor after-sales service attitude, high home maintenance price and sloppy inspection problems.
It can be seen that beautiful refrigerators have their own advantages and disadvantages, and there are energy-saving and environmentally friendly refrigerators with high efficiency and energy saving. Midea refrigerator has always shown the advantages of reliable quality, but there are also many shortcomings such as the product details are still not handled in place.