Hebei News Network officially opened in July 1999. Relying on the strong advantages of news resources of Hebei Daily Newspaper Group, Hebei News Network has become the first online news media in Hebei Province. Hebei News Network attaches great importance to the credibility of media news, pays attention to social trends and grasps the information of various industries.
Features of Hebei News Network:
1, authoritative news media: Hebei News Network is the official website of Hebei Daily Newspaper Group, relying on the unique advantages of the organ newspaper of Hebei Provincial Party Committee and the news resources of eleven newspapers and three periodicals under the newspaper group, based on high-end, mainstream and authority, it is an authoritative, systematic and aggregated local comprehensive portal website;
2. High-precision audience: Hebei News Network has two professional channels such as news, information, community and service 12, each channel has a loyal and fixed audience, and the audience of each channel presents different characteristics such as age, gender, income and education. In this way, advertisers can accurately place advertisements;
3. Wide coverage: The biggest coverage is the absolute advantage of Hebei News Network. The monthly coverage of netizens in Hebei News Network exceeds 6.5438+0 million. Compared with all kinds of traditional media, such a huge audience has obvious advantages. Cooperation with Hebei News Network will achieve extensive brand penetration;
4. High-value groups: Hebei News Network is the mainstream media in Hebei. According to the analysis of iResearch data, the mainstream social group aged 19-40 is the first in the netizen structure of Hebei News Network. They have a college degree or above and have a middle and high income level. Therefore, the advertisements of Hebei News Network can effectively target all kinds of consumer groups;
5. High-attention news planning: news planning makes Hebei News Network effectively integrate into all kinds of news events, which strengthens the attention of netizens, improves the attention of advertisements and achieves the best effect of event marketing;
6. Powerful channel resources: Make use of the channel resources opened by Hebei News Network to build brand image in an all-round way and enhance the market share of products in an all-round way. A strong communication platform to create a strong brand market;
7. High-level interactive platform: interactivity is an irreplaceable advantage of online advertising. Internet advertising can realize the interaction between the media and the audience, completely changing the repressive communication that traditional advertisements only reach the audience from the media in one direction;
8. Multimedia presentation form: Online advertisements are presented in various creative forms of multimedia advertisements, such as text, pictures, animations and videos, which have surpassed the single advertising performance of traditional media and greatly improved the advertising effect, thus enabling advertisers to obtain super-value advertising returns.
Legal basis:
Constitution of the people's Republic of China
Article 22 The state develops literature and art, journalism, radio and television, publishing and distribution, libraries, museums, cultural centers and other cultural undertakings that serve the people and socialism, and carries out mass cultural activities.
The state protects historical sites, precious cultural relics and other important historical and cultural heritage.