Since its rise in 2006, SMS advertising has been greatly recognized by enterprises for its accurate advertising, high cost performance and controllable publicity effect. According to the data of SMS Marketing Research Center, there are currently more than 6,000 SMS companies in China, and the number of SMS advertisements used every day is not less than 3 million. In some fields, SMS advertising has gradually become an essential advertising method for enterprises and businesses.

With the rapid growth of mobile phone users in China, SMS has been widely recognized as the "fifth media". Compared with traditional media advertising, SMS advertising has a huge audience. SMS advertising can save money and improve efficiency for enterprise development. It releases relevant information such as "discount information", "promotion activities" and "new product release" to the target customers' mobile phones, which creates unlimited business opportunities for enterprises to establish brand image or occupy the market, and can also greatly reduce advertising costs for enterprises. Therefore, SMS advertising is increasingly favored by businesses and enterprises.