2. Formation stage: From 193 1 to the outbreak of World War II, it is the formation period of marketing theory.

3. Development stage: The period from World War II to the end of 1960s was the development stage of marketing.

4. Perfect stage: also known as mature stage. Since 1970s, marketing research has entered a new stage of development.

Marketing is the process that goods or services are handed over from producers to consumers, and it is a series of activities carried out by enterprises or other organizations to meet the needs of consumers. Marketing is a science that systematically studies the regularity of marketing activities.

It contains two meanings: one is verb understanding, which refers to the specific activities or behaviors of enterprises, which is called marketing or market operation at this time; The other is noun understanding, which refers to the study of enterprise marketing activities or behaviors, and is called marketing, marketing or marketing.

Professional background

Marketing is also called marketing, marketing or marketing. Referred to as "marketing", Taiwan Province Province is often referred to as "marketing"; It refers to the process that individuals or collectives obtain what they need by trading their own products or values, so as to achieve a win-win or win-win situation. It contains two meanings: one is verb understanding, which refers to the specific activities or behaviors of enterprises, which is called marketing or market operation at this time; The other is noun understanding, which refers to the study of enterprise marketing activities or behaviors, and is called marketing, marketing or marketing.

The concept and theory of extended data marketing were first introduced into the production field, first commodity companies, such as small packaged consumer goods companies, then durable consumer goods companies, then industrial equipment companies, and later heavy industry companies such as steel and chemical industry. Secondly, the service industry is introduced from the production field, first airlines and banks, then insurance and securities finance companies. Later, it was used by lawyers, accountants, doctors, architects and other professional groups.

Since everything in capitalist countries has become a commodity, even its social and political fields have been commercialized, the principles and methods of marketing have also been applied to these fields, such as applying marketing methods to universities, hospitals, museums and the implementation of government policies; Another example is the French government's use of marketing principles and methods to understand the public's views on the abolition of the death penalty and the expansion of Europe.

Baidu Encyclopedia-Marketing (Management Branch)