Qipai Group has always adhered to the business philosophy of "pragmatic innovation and harmonious creation", advocated the brand strategy of "establishing China fashion, casting first-class enterprises and creating world famous brands", and deduced the brand image of Qipai "on a par with the world men's wear".
Qipai Group was one of the top 500 private enterprises in China in 200 1 year, and was rated as the leading enterprise in China garment industry and the top ten brand culture enterprises in China textile industry. Seven brand series products have won many awards, such as China Top Ten Excellent Clothing Brands, China Well-known Trademarks, China Famous Brand Products and National Inspection-free Products. In 2009, according to the evaluation of the World Brand Lab, the brand of Qipai was valued at 8,065.438 million yuan, ranking among the top brands in China textile and garment industry.
In the future, under the guidance of the core concept of "China Heart, China Love and China Creation", Qipai Group will adhere to the grand strategic goal of "building China fashion, casting first-class enterprises and wearing world famous brands", and will build R&D bases in eight major cities at home and abroad, build a new national logistics storage center, establish China Fashion Industrial Park, deeply explore the domestic high-end clothing consumption market, and then enter the international market. At the same time, Qipai Group will also rely on superior clothing resources. Fujian Qipai Group Co., Ltd. is a comprehensive group company integrating clothing research and development, design, manufacturing and sales. After more than 20 years of hard work, the company's net assets are 850 million yuan. The company covers an area of 235 mu, with a building area of 220,000 square meters, more than 4,000 employees and world-class clothing production equipment.
Flag brand, a menswear brand rooted in China, thrives under the influence of Chinese civilization. What is stirring in him is the blood of the Chinese nation, which is full of lofty sentiments and unremitting self-improvement. The 5,000-year-old fashion culture accumulation of the Chinese nation has pushed the flag board to the forefront of international fashion. "Originated in China, made in the world" has become the fashion mission of flag brand to inherit China gene and integrate into the world trend.
Always adhere to the business philosophy of "pragmatism, innovation, harmony and coexistence", advocate the brand strategy of "building national aspirations and creating world famous brands", and interpret the brand image of seven brands of "men's wear that keeps pace with the world". The products of seven brands are famous for their fashionable style, classic style and exquisite workmanship, and have now become the focus of mass fashion. Seven brand series products have won awards successively: Fujian famous brand, Fujian famous brand products, the only clothing designated by the sports delegation of the 13th Asian Games of the Chinese Olympic Committee, the only clothing designated by China Sports, the only clothing designated by the China delegation in the 9th World Gymnastics Championships and the 12th World Swimming Championships, the only men's wear designated by the China Men's Professional Basketball League, the only men's wear officially designated by chinese basketball association, the flag-raising hand dress of the 2008 Beijing Olympic Games, the top ten outstanding brands of China clothing, the well-known trademarks of China and the famous brand products of China.
Qipai Group 200 1 Top 500 Private Enterprises in China. In 2000, it was designated by the Ministry of Public Security as 1999 designated production enterprise of people's police uniforms and soft epaulettes for police uniforms. The company is a AAA-level credit enterprise in Fujian Province, the first best credit enterprise in Fujian Province, and has been rated as a contract-abiding and trustworthy unit by Fujian Administration for Industry and Commerce for two consecutive years. At the same time, in 2007, it was rated as the dominant enterprise in China garment industry by China Garment Association and the top ten brand culture enterprises in China textile industry by China Textile Industry Association. In 2009, it was appraised by the World Brand Lab, and its brand value was 8,066,543.8 million yuan, ranking among the best in China textile and garment industry.