Shouguang, named "the hometown of vegetables in China" by the State Council, has the largest vegetable production and wholesale market in China. Since the reform and opening up, the vegetable industry in China has developed rapidly, which has become a channel for hundreds of millions of farmers to increase production and income. However, the price of vegetables fluctuates greatly. It is often 1.5 yuan/kg when planting and 0. 1.5 yuan/kg when harvesting. And just out of the field, farmers' brokers, who are closely related to farmers, are also suffering from the bleak fate of saving garlic at 2 yuan/kg and selling garlic at 0.20 yuan/kg. Farmers often become risk takers because of information occlusion. Shouguang, which has the largest vegetable wholesale market in China, can solve the problem that vegetables are rotten and have nowhere to sell, but it can't solve the problem that vegetables are cheap and hurt farmers. Shouguang, as the "hometown of vegetables in China", has the obligation to explore and innovate in this respect, so as to establish a platform for early warning and risk resolution for the national vegetable industry. In 2004, Shouguang made a full investigation on the vegetable industry and the country's major vegetable producing areas, sorted out and summarized a large amount of data, looked for the changing law of vegetable prices, and drew lessons from the futures market margin system, and formulated the Measures for the Administration of Vegetable Electronic Trading Market in Shouguang, Shandong Province. From the most influential vegetable variety garlic (the annual output of garlic is 6.5438+million tons, and the export volume is 6.5438+0.5 million tons, ranking first in the export of single agricultural products, accounting for. In February 2005, the vegetable online market was formally established. On April 7th of the same year, General Secretary Hu Jintao inspected Shouguang and delivered an important speech, putting forward four hopes for Shouguang. One of them is to make Shouguang vegetables an agricultural brand. On may 10, Han yuqun, then governor of Shandong province, held a provincial government on-site office meeting in Shouguang to deploy Shouguang to build an intangible vegetable market similar to futures. The entrustment and support of the leaders gave Shouguang great encouragement and turned it into a driving force to speed up the pace of construction. The first vegetable electronic trading market in China was quickly established.

The establishment and development of Shouguang vegetable electronic trading market has been concerned and supported by leaders at all levels, which has aroused great concern from all walks of life. The State Council announced the normal operation information of Shouguang vegetable electronic trading market five times in three years. Xinhua News Agency's Great Reference (No.3070) used more than 3,000 words to discuss the function of this market to help farmers avoid risks. The National Development and Reform Commission, the Ministry of Information Industry and the provincial government awarded the national and provincial informatization demonstration projects respectively. Shouguang Vegetable Network has successively won more than 200 online media such as National Agricultural Website 100, National E-commerce Website 100, Shandong Top Ten Websites, Central News Network twice, Xinhuanet, Netease and china securities journal. Vice Minister of Commerce, Executive Vice Governor, Qu Director of the State Information Office, professors and scholars in Peking University, Tsinghua University, China Agricultural University, Jiaotong University and other universities. Come to guide, fully affirm and praise this is a revolution in China's vegetable circulation industry.