Introduction to the history of Anta brand 1994, Anta's logo was first hung in front of a shoe-making workshop in Jinjiang, Fujian. After more than ten years of development, Anta has developed into one of the largest marketing-oriented comprehensive sporting goods enterprises in China. Ding Zhizhong, an Anta enterprise, won the17th "Top Ten Outstanding Youth in China" for his special contribution to sports in China. Anta (China) Co., Ltd. is a limited liability company wholly owned by Hong Kong Anda International Investment Co., Ltd., which combines the honors of "China Famous Trademark", "China Famous Brand Product" and "China Quality Inspection Exemption Product", and its sales performance ranks among the top in China, and the comprehensive market share of sports shoes ranks first among similar products in China for many years. Anta is a pioneer of sports science in China. In 2005, Anta took the lead in establishing the first sports science laboratory in China's sporting goods industry, devoted to the research of sports mechanics, aiming at improving the sports performance of China athletes and promoting the development of sports in China. "Innovation and change" is the unremitting pursuit of Anta people. In terms of scientific and technological innovation, Anta has won many national patents and become one of the makers of sporting goods industry standards. Anta is a practitioner of the monopoly system of sporting goods sales. In 200 1 year, Anta took the lead in establishing a monopoly system for sporting goods in China, and completed the transformation from single product production of sporting goods to comprehensive brand operation. Up to now, Anta has 4,000 stores in China, established the most perfect marketing network covering the first, second and third lines in China, and has become a leader in the sporting goods industry. Anta is a loyal partner of various professional competitions in China. The rapid development of sports in China has brought infinite opportunities to sports brands. As a loyal partner of China Sports, Anta has long supported China Men's Basketball Professional League (CBA), China Men's and Women's Volleyball League and China Men's and Women's Table Tennis Super League. Because of its support for sports events in China, Anta is known as "the engine of China League". Anta is an active advocate of social welfare undertakings. Anta has the courage to assume social responsibilities while enhancing its own strength and brand value. Do your duty as a corporate citizen and repay the society with honesty and gratitude. As the corporate mission of Anta, "to integrate the spirit of sports beyond self into everyone's life", Anta people are committed to passing on the concept and spirit of sports to every consumer. "By 20 1 1, it will become the sports brand with the highest brand reputation and market share in China and the top ten sporting goods companies in the world" is the vision of Anta enterprises, and "Keep move…… Never Stop" is Anta's vision for China's future and sports.