At present, the products quickly sold by China Southern Video Studio are genuine brands, and the products sold by China Southern Video Studio support the full-time reserve price and the consumer's promise of one loss and three losses, all of which are delivered by SF Express, and the express fee is borne by China Southern Video Studio.

In the annual report of 2020, China Southern Airlines indicated that it would actively expand online sales and other businesses, and regularly broadcast products on platforms such as Tik Tok.