1. Historical background and brand reputation: As a century-old brand, Wang Laoji has a profound cultural heritage and a good brand reputation. In the eyes of consumers, Wang Laoji is a traditional, authentic and high-quality herbal tea brand. This brand awareness and reputation has been widely spread and recognized in southern Zhejiang, which makes Wang Laoji have a high visibility and reputation in the local area.

2. Market demand and consumption habits: The climate in southern Zhejiang is humid and the summer is hot, so consumers have great demand for cooling off the heat. As a cool summer drink, Wang Laoji has a wide market demand in the local area. In addition, consumers in southern Zhejiang generally have the habit of drinking herbal tea, which also provides a good market foundation for the sales of Wang Laoji.