However, among Japanese car companies, Toyota alone produces and sells more than 6 million cars every year.
Due to the restriction of the domestic market, for decades, a remarkable feature of Japanese automobile enterprises is that the number of exports to overseas markets and the number of production and sales in overseas markets are far greater than that in Japan.
Nissan Motor Company also began to formulate export-oriented strategy from the late 1950s.
In 2004, Nissan's global sales volume was 3.388 million, but the domestic sales volume was only about 165438+ 10,000, and the products exported and produced overseas accounted for more than two thirds of its share.
After 1950s, Nissan gradually took export business as the pillar of enterprise development.
1958 exported less than 3,000 vehicles a day, and by 1963 exported 45,000 vehicles a day.
1966 Nissan Motor Co., Ltd. put forward a new idea of expanding its export model on the basis of insisting on expanding its exports-not simply expanding its exports, but focusing on improving its competitiveness according to different market environments and adopting business strategies suitable for export markets.
In terms of market development, Nissan mainly targeted at developed countries, and entered the American market in the late 1950s and the European market in the early 1960s.
1960, Nissan Motor Co., Ltd. opened an American Nissan Automobile Sales Company in the United States, specializing in importing and selling cars, trucks and their parts; 1965, Nissan Motor Company opened Nissan Motor Company in Canada to sell cars and trucks.
While insisting on exporting Japanese-made products to overseas markets, Nissan has also adopted a new export method, that is, realizing overseas on-site production of products.
1959, Nissan started the production history of overseas factories in Yulong Company, Taiwan Province Province, China.
1966, Nissan established subsidiaries in Mexico and Australia to produce cars and trucks respectively.
Since 1980s, Nissan has established local manufacturers in the United States, including small truck manufacturers and automobile manufacturers.
Almost at the same time, Nissan's European localization production strategy was officially launched.
1983, Spanish Nissan Iberia Company began to produce Nissan Toure.
Since the 1990s, Nissan has started on-site production in China, and successively established Zhengzhou Nissan and Dongfeng Nissan Automobile Co., Ltd..