Among the five joint venture vehicles that entered China in the first batch, there is one in Beishangguang, and Santana is not the first one.
Beijing jeep automobile
I believe many people think that China's first joint venture car brand is Shanghai Volkswagen, but is this really the case? In fact, Beijing Jeep Automobile Co., Ltd., founded in 1983, is the first automobile enterprise in China. This cooperation was reached by Shen Xian, an American Chinese, and the joint venture company was AMC, an American automobile company.
1985, Beijing jeep introduced and produced the first model code-named XJ to AMC, namely the second generation Cherokee. Beijing Jeep Automobile Company is different from other enterprises. At that time, many automobile enterprises in China used to import some foreign models, while Beijing Jeep imported a newly released model (1984) from the United States, which was the most advanced model at that time. Moreover, China people's understanding of SUV models also started from Beijing Jeep XJ.
It is precisely because the models introduced by Beijing Jeep are so advanced, and at that time, Beijing Auto could not produce cars independently, so Beijing Jeep was originally produced in the form of CKD, and then it was slowly localized.
Shanghai Volkswagen
Not long after Beijing Jeep was founded, Shanghai Volkswagen was also founded in 1984 and 10. I believe that when it comes to Shanghai Volkswagen, many people will still think of his most classic Santana model. Maybe you don't know, in fact, before the establishment of Shanghai Volkswagen, the first Santana rolled off the assembly line in Shanghai ahead of schedule, of which 100 was bought by the Shanghai municipal government as an official car.
Later 1985, Santana was officially put into production. But before production, Santana was really bumpy. Because of China alone, German negotiations lasted for six years. Fortunately, things are complicated and Santana finally succeeded. In addition, it is often difficult to find a car during the sale of Santana. Someone even fired a Santana to 220 thousand.
Guangzhou Peugeot
Shortly after the establishment of Shanghai Volkswagen, Guangzhou Peugeot was established on March 1985. Up to now, "Beishangguang" has its own joint venture brand in just three years.
The first model launched by Guangzhou Peugeot is not the same as the latest models of Beijing Jeep and Shanghai Volkswagen. At that time, Guangzhou Peugeot first introduced the model 505, but soon after Peugeot 505 was put into the market, many car owners found that its maintenance cost was too high, far higher than that of Shanghai Volkswagen, although the French relied on very advanced technology. It has changed the status quo of Peugeot 505, but it has also made many consumers lose confidence in Guangzhou Peugeot. Even at 1997, the sales volume of Guangzhou Peugeot has dropped to three figures, and the company has lost as much as 3 billion yuan.
Faw Audi
I believe many people are very familiar with this model. It was produced when A6L, 1995 Audi merged into FAW-Volkswagen. In fact, at first, FAW wanted to introduce Chrysler instead of Audi 100, but because the price of Chrysler 1987 was too high, FAW could not afford it at the moment. At this time, Audi's vice president seized the opportunity and offered to cooperate with FAW.
After the presidents of the two sides met, FAW found out that they wanted to introduce Chrysler's 488 engine, but the result was Audi's technology, so the two sides hit it off immediately and signed a cooperation agreement in May.
1 August 9891day, the first car that Audi cooperated with FAW rolled off the assembly line. 39 1 car was assembled that year. Subsequently, with the signing of the agreement, the number of people assembled increased year by year, even reaching more than 90% at 1996.
FAW-Volkswagen
With the cooperation between FAW and Audi, he started a joint venture with Volkswagen, and199/kloc-0 was formally established in February. In February of the same year, FAW-Volkswagen produced the first Jetta a2 car by using the existing production technology.
Bian Xiao said here that an episode is actually similar to Audi 100. At first, FAW's goal was not Jetta a2, but the latest Golf a3. But at that time, FAW had been trying to reduce its investment, so it shifted its target to Jetta a2. Moreover, after investigation, many people found the hatchback of Golf a2 ugly, so FAW decided to invest in Jetta a2 first.
I wonder if there are any classic models mentioned by Bian Xiao today?
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.