What are the forms of illustrations? What are the creative entry points of illustration? The concept and evolution of illustration, the function and function of illustration, the aesthetic characteristics of illustration, the classification of illustration, the present situation of illustration in the field of modern design, illustration design can be said to be the most expressive, and it has a close blood relationship with painting art ... Many expression methods of illustration art draw lessons from the expression methods of painting art, and the marriage of illustration art and painting art makes the former make great progress in both the exploration of the diversity of expression methods and the depth and breadth of design theme expression. In a sense, painting has become a basic discipline, and illustration has become an applied discipline. Throughout the history of illustration development, its application scope is constantly expanding. Especially today, with the rapid development of information, people's daily life is full of all kinds of commercial information, and illustration design has become an irreplaceable art form in the real society. Therefore, the purpose of our research is how to study, think and study modern illustration knowledge in depth and serve the society better. [Edit this paragraph] The concept and evolution of illustration The definition of illustration "Ci Hai" defines "illustration" as "a picture inserted in books and periodicals. Some are printed in the middle of the text, and some are inserted in the pages to supplement the content of the text or for artistic appreciation. This explanation is mainly aimed at the definition of book illustrations, which is a narrow definition. With the advent of the information age and the development of modern society, the meaning of modern illustration has changed from a narrow concept (limited to paintings and pictures) to a broad concept. "Illustration" refers to the pictures inserted between words in newspapers, magazines, various publications or children's picture books that we usually read, collectively referred to as "illustration". Illustration, in Latin, means "light up". Reading words and thinking about meaning were originally used to increase the interest given by words in publications and make the words more vivid and vivid in readers' minds. In today's various publications, the importance of illustrations has far exceeded the foil position of "luminous words". It can not only highlight the theme, but also enhance the artistic appeal. Illustration is an art form. As an important visual communication form of modern design, it occupies a specific position in modern design with its intuitive image, true sense of life and beautiful appeal. It is widely used in many fields of modern design, involving cultural activities, social undertakings, commercial activities, film and television culture and so on. The historical evolution of illustration and the development of illustration art have a long history. In your eyes and mine, ordinary and simple illustrations have great connotations. From the world's oldest illustration cave mural to the Japanese folk print ukiyo-e painting in the Edo period, all of them show the development of illustration. Illustrations first developed with the changes of newspapers and books in the early19th century. Its real golden age first began in the United States in the 1950s and 1960s. At that time, the illustrations just separated from art works were obviously drawn, and most of the authors engaged in illustrations were professional painters. Later, influenced by the school of abstract expressionism, they turned from concrete to abstract. It was not until the 1970s that illustrations returned to the realistic style. China's early illustration form The earliest illustration in China appeared in the form of printmaking. With the introduction of Buddhist culture, in order to publicize the teachings, the scriptures were illustrated in disguise. At present, China's earliest prints are recorded in historical materials, namely "Dalagni Curse" published by Tang Suzong. The title page painting of King Kong Prajna Sutra published by Tang Yizong Xian Tong in the 9th year (868) is the exact date. In the Song, Jin and Yuan Dynasties, book illustrations developed greatly. The application scope has expanded to medical books, historical geography books, archaeological catalogue books, daily encyclopedia books and other books, and color overprint illustrations have appeared. During the Ming and Qing Dynasties, it can be said that the ancient illustration art developed greatly, and there were book engraving industries all over the country. Different regions have formed different styles. The forms of illustrations are: frontispiece drawings, text illustrations, top or bottom drawings, paintings on inner pages or title pages, and cards. The historical evolution of ancient illustrations in China can be regarded as the development history of printmaking. It is also the history of folk New Year pictures. It's just that folk New Year pictures became commodities independently earlier, which is the predecessor of commercial illustration. The history of illustration in Europe is similar to that in China, and it was first used in religious books. Later, illustrations were widely used in natural science books, grammar books and collections of classic writers. With the development of today's society, illustrations are widely used in various fields of society. Illustration art not only broadens our horizons, enriches our thoughts, gives us unlimited imagination and broadens our minds. With the increasing commercialization of art and the emergence of new painting materials and tools, illustration art has entered the era of commercialization. In the era of commodity economy, illustrations play a great role in promoting economic development. The concept of illustration has gone far beyond the scope of traditional laws and regulations. Throughout today's illustration world, painters are no longer limited to a certain style. They often break the way of using only one material in the past, and widely use various means to achieve the expected effect, so that the development of illustration art has gained a broader space and unlimited possibilities. In China, illustration developed late, but it can be traced back to its source. After the development of blackboard newspaper, printmaking and poster layout after liberation, and the reference to international popular styles after 1980s, with the popularization of computer technology in the middle and late 1990s, more cutting-edge authors who use computers for illustration design appeared, and illustrations found a huge living space outside their mother. With the development of technology and the needs of society, rich carriers are constantly emerging. [Edit this paragraph] Illustration application Illustration application scope publications: illustrations used in book covers, book inner pages, book covers, book content assistance, etc. Including illustrations used by newspapers, magazines and other editors. Commercial publicity: print advertising DD includes newspaper advertisements, magazine advertisements, signboards, posters, leaflets and illustrations used in TV advertisements; Business image design: product logo, corporate image (mascot); Commodity packaging design; Illustrate DD consumer guide, product description, user description, chart, catalogue, film and television multimedia: the role and environmental artistic setting or interface design of film and television dramas, commercials, games, networks, etc. Anything used for "explanation" can be counted as the category of illustration. The two types of illustration application are in the field of graphic design, and literary illustration and commercial illustration are the ones we contact most. Literary illustration-a visual art form that reproduces the plot of an article and embodies the spirit of literature. Commercial illustration-an image expression that conveys commodity information for enterprises or products and integrates art and commerce. The illustrator gets the remuneration related to it, gives up the ownership of the work, and only retains the right of signature, which is a commercial transaction. [Edit this paragraph] The function and function of illustration The definition of illustration is generally different between modern illustration and artistic illustration. Their functions, forms of expression and media are different. The service object of modern illustration is commodities first. Commercial activities require that the information they carry be conveyed to the audience accurately and clearly, and people are expected to correctly receive and grasp this information and make the audience feel beautiful while taking actions, so it is said to serve commercial activities. Generally speaking, artistic illustrations have three functions and purposes: first, as a supplement to words; Second, let people get the satisfaction of perceptual knowledge; Third, show the artist's aesthetic concept, performance skills, and even show the artist's world outlook and outlook on life. The function of modern illustration is very strong, and pure art that deviates from the purpose of visual communication often weakens the function of modern illustration. Therefore, the design should not make the theme of illustration ambiguous. It must be based on clarity, simplicity and accuracy. The appeal function of modern illustration The basic appeal function of modern illustration is to convey the information to the audience in the simplest, clearest and clearest way, arouse their interest, try to convince them of the delivered content, and accept the propaganda content gladly in the aesthetic process, thus inducing them to take the final action. (1) Display vivid and concrete images of products and services, and convey information intuitively. (2) Stimulate consumers' interest. (3) Enhance the persuasiveness of advertisements. (4) Enhance the attractiveness of commodities and stimulate consumers' desires. [Edit this paragraph] The aesthetic characteristics of illustration as a form of visual art, specifically as a part of practical art, illustration design has its own aesthetic characteristics. Among them, the most obvious ones are: first, purposefulness and restriction; Second, practicality and popularity; Third, visualization and visualization; Fourth, aesthetics and interest; Fifth, creativity and artistic imagination; Sixth, diversification and diversification; Due to the diversity of media, content, expression and appeal object, modern illustration also has diversified and diversified aesthetic standards. Illustration [Edit this paragraph] Illustration forms There are many forms of modern illustrations, which can be classified by media or function. According to the classification of media, it is basically divided into two parts, namely print media and film and television media. Print media includes poster advertisement illustration, newspaper illustration, magazine book illustration, product packaging illustration, corporate image publicity material illustration, etc. Film and television media include movies, television and computer screens. Poster advertising illustration: also known as poster, poster. In the era when advertisements mainly rely on printed media to transmit information, they can be said to be in a dominant position in advertisements. However, with the emergence of film and television media, its application scope has narrowed. Newspaper illustration: Newspaper is one of the best media for information transmission. It is the most popular, low cost, large circulation, wide spread, fast speed and short production cycle. Illustration of magazine books: including the design of front cover and back cover and the illustration of words, which are widely used in all kinds of books. Such as literature books, children's books, science and technology books, etc. This kind of illustration is gradually declining. In the future, it will still exist in a large number of electronic books and newspapers. Product packaging illustration: product packaging makes illustration more widely used. Product packaging design includes three elements: logo, graphics and text. It has two missions: one is to introduce products, and the other is to establish brand image. The most prominent feature is that it is between plane and three-dimensional design. Illustration of corporate image publicity materials: it is the VI design of the enterprise. It is included in the basic system and application system of corporate image design. Film and television illustration in film and television media: point out the illustrations in movies and TV now. Generally, it appears in advertisements. Movie and TV illustrations also include computer screens. Now the computer screen has become the performance space of commercial illustration, and many graphic library animations, game programs and graphic tables have become a member of commercial illustration. The forms of illustrations, such as figures, free forms, realistic techniques, black and white, colors, materials, photos and computer production, can be applied to the production of illustrations as long as they can become "graphics". Vector [edit this paragraph] The classification of illustrations is based on the current market positioning: vector fashion comics, realistic comics, American and Korean illustrations and other concept settings. Classification according to production methods: hand painting, and so on. UI design, 3D), pixels are classified by illustration style: Japanese comics and illustrations, European and American illustrations, Hong Kong illustrations, Korean game illustrations, and Taiwan Province romance novel cover illustrations. Because there are so many styles now, I just simply classify them. Other countries also have hand-made origami and cloth patterns, all of which are neck and neck. [Edit this paragraph] Illustration Status Quo Illustration The most developed place: The United States is a country with a very developed illustration market, and appreciating illustrations has become a habit in society. On the one hand, a large number of independent illustration products are sold in the terminal market, such as illustration books, magazines, illustration greeting cards and so on. On the other hand, illustration, as a part of visual communication system (graphic design, illustration, commercial photography), is widely used in graphic advertisements, posters, covers and other design contents. The illustration market in the United States is also very specialized, which is divided into children, sports, science fiction, food, digital, pure artistic style, humor and other professional types, and each type has a special illustrator. The whole illustration market is very standardized and the competition is fierce, because the average income level of illustrators is three times that of ordinary Americans. Illustrations in Japan, South Korea, Hong Kong and Taiwan: As we all know, Japanese commercial animation has a huge market and operation team. Animation is an important branch of illustration industry. Before CG technology (ComputerGraphics) entered the field of illustration, hand-drawn animation had become a sunrise industry in Japan. Today's younger generation is more and more inclined to use computer digital technology. In South Korea, with the game industry climbing to the second pillar industry of the national economy in recent years, illustrations, especially digital illustrations, have sprung up everywhere, and the game characters designed with digital illustrations have also won more market space with the popularity of Korean games in China. At the same time, Hong Kong and Taiwan illustrators are still looking for their own way of industry, although their works have obvious traces of learning from Japan. Illustration education: Beijing Institute of Printing, Beijing Institute of Fashion Technology, Beijing Broadcasting Institute, Tsinghua University Academy of Fine Arts, Central Academy of Fine Arts and other institutions have set up illustrations or related majors in the past two years, but the teaching content often only includes publication illustrations rather than commercial illustrations in a complete sense. But in foreign countries, the combination of illustration education and market is very close. Many well-known illustrators are visiting teachers in various universities, and they have brought the most fashionable and cutting-edge business consciousness to the school. Nowadays, commercial illustrations popular in foreign markets include publication illustrations, cartoon mascots, video and game art designs and advertising illustrations. In fact, in China, illustrations have spread all over print and electronic media, commercial places, public institutions, commodity packaging, film and television performance posters, corporate advertisements and even T-shirts, diaries and New Year cards. "A Dark Horse" in Nike's main visual poster circle. Nike's graphic design is a dark horse in sports.
The main visual poster design is fashionable, personalized and international.
And the design styles are diverse,
Can control different styles of visual tonality.
Main visual design of sorting, sharing and classification
Let's take a look at these brain-opening designs.
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Diffusion emission patterning
This composition has a strong visual impact,
Vision has a sense of movement, which makes vision more focused.
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Combination of words and expressions (advertising language)
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Combine spokespersons (athletes/celebrities) with brand themes.
Organic combination.
For example, the combination of player endorsement photos and advertising language.
That is, it can highlight the role of brand endorsement.
At the same time, the product looks very creative.
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Speaker (James) combined with letters.
The two are well combined into a creative picture.
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Creative poster design combining product and theme language
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Combine fonts with product photos well,
Whether it is creative or aesthetic.
All reflect Nike's brand sense.
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Illustration poster style type
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It is not uncommon for enterprises to use illustrations in brands and products.
Especially in recent years, my love for illustration has been strengthened.
Show products and ideas by illustrations.
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The picture is more flexible, and the illustration will be very artistic.
It also meets the product needs of young people as the core positioning.
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Illustrations are combined with people or products.
Combine photos with illustrations,
have
Popular graffiti art
Similarly, it is full of literary style, while illustrations and pictures are bigger.
Products with different textures will be more layered.
Visual style of 3D effect
3d Winding of Product and Poster Design Creativity
Effect presentation.
Fashion sense and neighborhood sense are strongly combined.
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Contour/Double Visual Effect
Put the role in the role,
The creative form of modeling is novel and interesting.
Will give consumers a strong visual impact,
Very impressive.
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Breakthrough and reconstruction of font poster creativity
Break and rebuild
Break the shackles of the past and establish an explosive vision.
Form of expression. Shocking.
Collage creative poster design
That is, multiple elements are reshaped and combined together,
Preserve the trace effect of collage/tear,
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Font poster design
Font design plays an important role in the main visual poster.
Especially the posters which are mainly written.
The design of characters is more important and distinctive.
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Font typesetting and combination types of pictures
Color matching poster
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Nike's main visual poster design is gorgeous.
Lively, with strong young fashion attributes,
At the same time, it conveys the popular mainstream trend.
Poster design of science and technology sense type
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Because clothing and shoe brands have certain technical barriers,
High-tech materials such as shoes/
Shock absorption/light weight shoes, etc.
It needs to be communicated to consumers when designing posters.
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Chinese poster design
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Traditional elements of China are integrated into the picture,
Design posters with Chinese style,
China ink painting will collide with fashion.
A new vision has emerged.
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Puzhuo brand design Yu creativity bu
Finishing and editing
Welcome to leave a message for discussion.
How to generate creativity quickly in illustration design? First of all, the premise of creative output is the accumulation of knowledge, which means reading more and understanding more. The same painting will give different viewers an intuitive feeling, which is often based on everyone's life experience, world outlook and other factors. When you are not sure whether the picture in front of you is good-looking, then your aesthetic needs to be improved, because it involves your blind spot in aesthetic understanding. Perception is the main ability to gain creativity, that is, to have a pair of eyes to discover beauty. From the micro world to the macro world, every excellent artist or designer lives in an imaginative world. Whether it's a roadside sign, a neon light overhead, or the touch of the wind blowing through the ear, it's all an inspiration.
In illustration, we often draw lessons from some useful artistic expression methods to create pictures, among which surrealism is one of the commonly used creative theoretical techniques in illustration works, and it is also the easiest to master. Surrealism visual art is devoted to exploring the inner subconscious and dreams, advocating breaking through the impression and logic of the real world and creating a novel world view in the art world. It sounds profound. In fact, the simple way to realize it is to combine two unrelated and directly related real things and change their role in the picture, thus releasing their thoughts and impulses. Combining two unrelated things is actually a kind of creativity. Through this illogical way, you can get creative inspiration quickly.
In addition, mind mapping and inspirational painting are shortcuts to get inspiration. In addition, you can also use different creative means such as installation, texture and collage to get creativity. As can be seen from the official works published by many world-class art colleges, illustration is not limited to traditional painting media. Students from Camberwellcollegeofart use ceramic and knitted materials to attach the texture of illustrations to the materials.
Finally, enriching the types of illustrations also helps to get inspiration. When making illustrations, traditional narrative illustrations and series illustrations are inevitable. Commercial packaging, brand, poster design, illustration combined with equipment and space, and even illustration combined with clothing are all directions that will be tried. See more, think more and try more. That's how creativity comes about.
On the creativity of illustration design, Bian Xiao of Qingteng said here that I hope everyone can gain something. If you want to know more, please pay attention to this platform in time!