197 1 Phil knight, the founder of Blue Ribbon Sporting Goods Company, decided to rename the company in order to expand the Asian market and enhance the company's image. Employee Jeff Johnson met Nike, the legendary goddess of victory in ancient Greece, in his dream. The goddess in the dream inspired him, so he proposed Nike as the new name of Blue Ribbon Company, and Blue Ribbon Company officially changed its name to Nike Company.
In 200 1 year, Nike developed air cushion technology, and then introduced a new cushioning technology called Shox. The sports shoes produced by this technology are also very popular, and the sales volume keeps rising.
Besides sports shoes, Nike's clothes are also very innovative. For example, high-performance textiles made by FIT technology can effectively help athletes to train and compete in any weather conditions. Other sporting goods produced by Nike, such as watches and glasses, are the crystallization of high technology.
Brand logo meaning
Nike is headquartered in Portland, Oregon, USA. The company produces all kinds of sporting goods, such as clothes, shoes and sports equipment. Nike is a world-famous sports brand, which originally refers to the Greek goddess of victory in English and is translated into Nike in Chinese.
The name Nike is auspicious in the eyes of westerners. It is easy to read and remember, and you can shout it out. The Nike symbol symbolizes the feathers on the wings of the Greek goddess of victory, representing speed, movement and gentleness.
Nike trademark, its design is a small hook, simple and powerful, it is as urgent as lightning. At first glance, it is reminiscent of the speed and explosiveness of using Nike sporting goods. The sports shoes named after "Nike" for the first time have square protrusions on the soles to enhance stability, and knife-shaped hooks on both sides of the shoes, symbolizing the wings of the goddess.
Reference to the above content: Baidu Encyclopedia-Nike