In the1930s, Nike established its China branch and opened its first exclusive store in Shanghai. Nike's first sneaker is "Nike Classic" introduced by 1932. It is a classic sneaker with a classic appearance, which sold well in Shanghai at that time. Since then, Nike has continuously introduced various new sports shoes in Shanghai and continuously expanded the market, making the sales of Nike sports shoes in Shanghai more and more.
At present, Nike has several specialty stores in Shanghai, and Nike sneakers are also sold in major shopping malls and online shopping malls in Shanghai, which are favored by consumers. Therefore, the earliest sale of Nike sports shoes in Shanghai can be traced back to 1930' s.