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Leica brand introduction
The high price is the brand symbol of Leica, accompanied by exquisite production and profound culture-every Leica camera can accompany us through life. Just like an old gentleman who has collected Leica cameras for many years, he always gets out of bed in the middle of the night, takes out his Leica camera, gently presses the shutter, and falls asleep peacefully after hearing the recognizable click of metal parts in the dark ... The story about Leica is often exciting, and its charm and spirituality have become the dream of many people.

The famous Leica camera is produced by Leitz company in Germany. It is famous for its reasonable structure, excellent technology and reliable quality. From the 1920s to 1950s, Germany has always been the camera kingdom of the world. Leica camera was also a famous brand camera that countries all over the world rushed to copy and produce at that time, and enjoyed a high reputation in the world. In 1950s and 1960s, Leica cameras developed two types of cameras and three types of cameras. At the same time, G series 1G, 2G and 3G cameras are modified and developed. Among them, only 15 was produced for 2G cameras, and these 15 cameras were not sold in the market and had no independent numbers. Therefore, Leica 2G camera has become a boutique sought after by collectors. 1954 M series started production, which is an improvement of G series. Today, Leica M series continues to introduce new products. Leica camera is characterized by its durability and good performance, so it has become the first choice for military cameras. In World War II, Leica cameras became an important tool for journalists stationed in the army at that time. Unlike civilian Leica cameras, military Leica cameras usually have a K letter after the number. Leica military cameras are generally white, black, dark gray and grass green. To this day, Leica cameras are still the best in the camera collection.

market positioning

Precision, firmness and excellent quality are the best tools. Although it is difficult to control, once mastered, it is invincible in her professional field.

Since the birth of the first camera, there may be many famous brands in the history of camera development, even in our lives. However, in the history of camera development, for users, choosing a certain brand of camera is not choosing that camera, but choosing a lifestyle. Such brands are rare. The famous German Leica is such a brand.