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Why is Wenzhou called the shoe capital of China?
1. Establishing the image of Wenzhou as "China Shoes Capital" has its unique and profound historical background in China.

Wenzhou shoe leather industry has a long history. There is a name "Zhao Leather Shoes" in the Wenzhou opera "Zhang Xie Champion" compiled by Wenzhou Jiusan Bookstore in the Southern Song Dynasty. Based on this, it is speculated that in the Southern Song Dynasty at the latest, there were "professional households" producing leather shoes in Wenzhou City (now Lucheng District). More than 500 years ago, during the Chenghua period of the Ming Dynasty, boots and shoes produced in Wenzhou had become a tribute of the imperial court.

The development of footwear industry has also promoted the development of footwear industry. According to Wenzhou City Records, "At the beginning of Jiaqing in Qing Dynasty, there was Wang Juyuan leather workshop in Shuitou, Pingyang North Port, where leather was tanned by fumigation or alum." At the end of Qing Dynasty, farmers in the area of "Sanxi (Quxi, Guoxi, Xiong Xi)" in Ouhai often used the official legal system to reform during the slack season. In the early years of the Republic of China, tannery workshops appeared in Wenzhou, concentrated in Xiao Xi, and Pifang Lane, now located in Baili West Road, got its name.

By the 1920s, Wenzhou leather industry was quite developed. Leather Street, Leather Shoes Street and Leather Street appeared in Wenzhou. In this "three streets", shops and workshops of various brands of shoes, leather shoes, suitcases and leather goods are row upon row, which is spectacular, forming a complete manual shoemaking and leather making system. In the early 1930s, an overseas Chinese returned from Japan opened a leather factory in Wenzhou, hired a tanner, and refined a high-quality tannin extract belt with "oily color, smooth toughness and good elasticity" by using advanced technology, which soon became famous in China. Then, Zhejiang Leather Factory opened in Wenzhou, and for a time, there were more skilled tanners. As a result, Wenzhou leather industry has developed rapidly and its reputation is getting higher and higher. Our products have entered Fujian, Taiwan Province and Shanghai provinces, and also extended to Northeast China, Northwest China, Hong Kong and Macao, covering more than half of the countries, and established trade relations with Southeast Asian countries such as Singapore, the Philippines and Indonesia.

After 1950s, Wenzhou leather shoes industry developed rapidly. 1957, the output of leather shoes in urban areas was163,000 pairs. By 1978, there were more than 10 state-owned and collective leather shoes factories in urban areas, with an annual output of 496,800 pairs. In 1980s, under the guidance of the Party's reform and opening-up policy, Wenzhou leather shoes industry developed. Wenzhou shoe leather industry has entered a new development climax.

After the founding of New China, Wenzhou shoe leather industry won the first place in China for many times. For example, the first pair of pigskin leather shoes, the first pair of vulcanized leather shoes, the first pair of double-mode leather shoes and the first pair of adhesive leather shoes were all born in Wenzhou. Wenzhou is one of the birthplaces of shoe leather industry in China, and it is also the epitome and representative of the continuous development history of shoe leather industry in China.

Second, establish the image of Wenzhou as "China Shoes Capital", and investigate the current situation of its leading developed industries in China.

With the implementation of the development strategy of "establishing the city by quality and developing famous brands" by the municipal government, Wenzhou leather shoes industry has entered the second stage of entrepreneurship. At present, there are more than 0/000 shoe-making production lines in the city, with an annual investment of 500 million yuan. The distance between Italy and Taiwan Province Province has been introduced to the international advanced level. 12 group companies have been established in the leather shoes enterprises in the city, and there are 15 leather shoes enterprises with an annual output value exceeding 100 million yuan, and 10 many leather shoes enterprises have been established. There are 5 leather shoes enterprises 10 with an annual output value exceeding 100 million yuan, more than 50 leather shoes enterprises10 that have passed the ISO9000 international quality system certification, and more than 50 enterprises are operating. Wenzhou Lucheng Leather Shoes won one of the "Top Ten Shoes Kings in China", one of the "Innovative Shoes Kings in China", two "Golden Shoes" and six "Recommended Products" respectively at the First Shoes King Expo in China from 65438 to 0993. In 1998, three leather shoes enterprises in Wenzhou, the top ten real leather shoes king in China, won this honor, accounting for 30% of the whole country, and 25 leather shoes enterprises won the "genuine leather mark", accounting for 33.78% of the whole country. There are 5 famous brand leather shoes enterprises in Zhejiang and Wenzhou, and 5 famous trademarks in Zhejiang Province. In addition, footwear brands such as Naibao, Dongyi, Zheba, Duokang, Huite and Fujita are also well-known in China, and brand stores are spread all over major cities. At the same time, Wenzhou leather shoes are also going abroad to the international market. Now, Wenzhou shoe leather products are not only the origin of one or two famous brands, but the word "Wenzhou" is becoming synonymous with the origin of high-quality shoes in consumers' minds.

Wenzhou leather shoes enterprises have shown an increasingly important position in the same industry in China. According to incomplete statistics, there are more than 4,500 shoe-making enterprises, with an output value of 20 billion yuan and profits and taxes/kloc-0.5 billion yuan, including 4.8 billion yuan in export delivery value. These three indicators account for 16%, 8% and 1.5% of the national total respectively. From 65438 to 0998, the total output of footwear in the city reached 600 million pairs.

Nowadays, Wenzhou leather industry has embarked on a road of professional division of labor and cooperation, supporting Jackie Chan's industrial production: sole production base, shoe jewelry production base, pigskin processing base and trading market, cowhide trading market, synthetic leather production base, shoe material market with annual sales of 3 billion yuan, leather machinery, leather chemical industry and other markets, as well as specialized footwear information, design, exhibition and other institutions, as well as Wenzhou all over the country.

In recent years, not only domestic well-known leather accessories enterprises have entered Wenzhou market, but also leather accessories manufacturers from Italy, Germany, Japan, Brazil and other countries have set up windows in Wenzhou, bringing the world's most advanced information, technology and equipment, which has promoted the rapid development of Wenzhou shoe leather industry.

In fact, Wenzhou has not only played a role in gathering resources, but also provided high-quality resources with price advantages for the development of local shoe leather industry, and has become a distribution center of China shoe leather industry resources and a window of industry information. At the same time, it has fully realized the radiation function, making Wenzhou a prosperous capital and important town of China shoe leather industry, which enjoys a good reputation at home and abroad. Wenzhou has actually become the "shoe capital of China".