The origin of KFC can be traced back to Harland Sanders, who was born in Henriville, Indiana on 1890. Sundance dropped out of school in the sixth grade and began to do various odd jobs. Later, he became interested in the catering industry. He opened his own gas station and small restaurant nearby. In 1930s, Saunders invented a secret recipe for cooking chicken: first, the chicken was coated with a mixture of 1 1 herbs and spices, and then fried under high pressure. This kind of "southern fried chicken" was deeply loved by everyone at the gas station, but later, due to the construction of the expressway, the original store was closed, so at 1950, Sanders decided to make a profit by franchising others to use this novel secret recipe. By 1964, he had sold 700 franchise stores, which was the beginning of catering franchise in the world. 1964, 74-year-old Harland Sanders finally agreed to sell his business for $2 million and get a lifetime salary. The buyers of this enterprise are John Brown, a 29-year-old Kentucky lawyer, and Jack Marshall, a 60-year-old financial supporter, who guarantee that Sundance can play an active role in product sales and quality in the new joint venture. With the addition of enterprising new managers, KFC fried chicken has developed at an amazing speed under the rapid development of American fast food industry. In the following five years, sales increased by 96% every year, reaching $200 million in 1976. In the same year, nearly 1000 branches were opened, most of which were franchised.

1937, when Morrison McDonald started to run an extremely popular drive-in restaurant in Pasadena, east of Los Angeles, it was still a small restaurant with a simple scale. The two brothers fried hot dogs, made milkshakes, prepared a dozen chairs with umbrellas, and brought their own seats. In addition, they hired three attendants to entertain them. Due to the development of the drive-in restaurant industry at that time, 1940, the brothers opened a larger drive-in restaurant in San Bernardina. The restaurant covers an area of 600 square feet (only a small part of a typical drive-in restaurant in Los Angeles). The restaurant itself is octagonal, with large windows from the ceiling to the front counter, and the kitchen is exposed to customers. There are no tables and chairs in the dining room, along the counter. All the walls under the counter are covered with stainless steel, and it is such a restaurant that attracts consumers' attention. By the mid-1940s, the restaurant had expanded to accommodate 65,438+025 cars, employed 20 waiters, and offered 25 products on the menu, with an annual turnover of $200,000. By 1948, the MacDonald brothers had accumulated considerable wealth. At the same time, they also feel a series of pressures: more and more imitators; Because of the drive-in restaurant model, the food in the restaurant is cheap, but the cost is getting higher and higher; Fast food industry is a human resource-intensive industry, and they have to fight for waiters; The serious damage of tableware forced McDonald brothers to carry out a series of reforms, such as: shortening the service speed to increase production, changing the original mode of waiter ordering food to the form of customers ordering food directly from the kitchen window; Reduce the cost of menu control, and reduce the original menu from 25 items to 9 items; Replace the original tableware with disposable tableware; Reduce food prices; Create new customers, mainly children; Production line food production and service mode; And strict working procedures. A series of changes have made McDonald's more popular. 195 1 year, the sales of this small restaurant reached $277,000, an increase of 40% compared with before the reform. By the mid-1950s, McDonald's revenue was as high as $350,000 per year. 1In July, 952, American Restaurant magazine introduced a brand-new business model of McDonald's with a cover story, which made many Americans want to join McDonald's and become a chain store of McDonald's. At this time, McDonald's brothers began to look for chain store agents. Ray kroc has entered this stage.

When ray kroc could retire, that is, 13 years before receiving social welfare, as a nobody, he made the biggest bet and got the biggest bonus. So many people believe that Crocker founded the first McDonald's. Less than 30 years after joining McDonald's, he has become a household legend in the United States, regarded as the founder of an important emerging industry, and established an immortal position in the business world. Crocker is actually a salesman. When he dropped out of high school, he set up a music club and put his talent on piano into business. After the outbreak of World War I, he was eager to go abroad, so he lied about his age and became a Red Cross ambulance driver. After the war, he combined playing the piano with selling skills. Crocker began to work as a salesman at the age of 25 and has been doing so for the next 25 years. Crocker 1954 met the McDonald brothers for the first time in July and decided to join them. March 2 1955, as the agent of McDonald's chain stores, McDonald's system. The company was established in Chicago. Based on the McDonald's operation mode originally formulated by McDonald's Brothers, he made a series of changes in the operation of improving efficiency and system consistency, formulated the chain operation scheme and mechanism of McDonald's chain stores, and pushed McDonald's to the glory of chain stores.

1958, two American brothers, Frank and Dan Camey, borrowed $60 from their mother and opened the first Pizza Hut in Wichita, USA.

1959 Pizza Hut formally established a company in Kansas, and opened the first restaurant to join Pizza Hut in Topeka. Managed by Dick Hasur. As a franchisee, Dick was allowed to use the registered trademark and secret product formula of Pizza Hut, and was assisted by the Carney brothers in management.

1965 Pizza Hut TV's first advertisement "Pup Pup to Pizza Hut" was launched.

1967 The world's largest pizza (6 feet in diameter) was baked at the grand opening ceremony of Pizza Hut restaurant in Texas.

1968 Pizza Hut opened its first foreign branch in Canada, and has since entered the international market.

1969, Pizza Hut began to fully use the red roof decoration. In the same year, the first Pizza Hut branch in Mexico opened in Guadalajara.

1970 Australia's first Pizza Hut restaurant opened.

197 1 year, Pizza Hut became the first pizza chain restaurant in the world in terms of turnover and number of restaurants.

1972 Pizza Hut shares are listed on the new york Stock Exchange. The1000th Pizza Hut restaurant chain opened in Wichita, Kansas, USA.

1973 Pizza Hut has opened chain restaurants in Japan and Britain.

1976 Pizza Hut The first 100 foreign restaurant chain opened in Australia. Pizza Hut's 2000th restaurant chain opened in Missouri, USA.

1977 Pizza Hut merged with Pepsi. With the help of Pepsi, Pizza Hut began to develop in the direction of globalization. Pizza Hut opened its 3,000th restaurant chain in Texas.

1979 Pizza Hut opened its markets in Kuwait and the United Arab Emirates.

1988 Pizza Hut celebrates its 30th anniversary. There are more than 6,000 chain stores all over the world. The reward reading program launched by Pizza Hut was awarded by President Reagan.

1989, Pizza Hut launched the "Join Pizza Hut Work" program in the United States, and recruited more than 10000 disabled employees, which was considered as the largest charity action initiated by the catering industry at that time. The first1000th overseas branch of Pizza Hut opened in Ontario, Canada. So far, Pizza Hut has branches in 54 countries around the world. Pizza Hut delivered pizza to the White House for the first time in history, and served the reception "Reading is the Foundation" hosted by First Lady Barbara bush.

From 65438 to 0990, the annual turnover of Pizza Hut catering system reached $4 billion. In the same year, Pizza Hut entered the China market and opened its first China branch in Beijing.

When Russian President Yeltsin just put down the 199 1 coup, Pizza Hut provided him and his supporters with the most historic take-away service.

1995 Pizza Hut was awarded the "Chain Choice" award by Hotel and Social Organization magazine, and was praised as the best pizza chain in 1 1 year.

1997 PepsiCo, a subsidiary of Pizza Hut, was separated from PepsiCo and established the world's largest catering group, Yum! Global catering group, June 7, 2008 +09 in the United States. The original Pepsi Group is a member of three world-renowned catering enterprises, namely Pizza Hut, KFC and Taco Bell, and announced to be a member of Yum! Global catering company.

1998 Pizza Hut "Shanghai Flagship Store/Merlot Store" opened in Shanghai.

1999 Pizza Hut opened its first pizza chain restaurant in China and Jiangsu Province in Suzhou. Pizza Hut opened its first pizza chain restaurants in China and Zhejiang Province in Hangzhou.

On June 5438+ 10, 2002, Pizza Hut first launched the Chinese pizza "Fu Xiang Tuan Tuan" in China to celebrate the China New Year with consumers. March 12, Yum headquarters! Global Restaurant Group announced in the United States that in addition to Pizza Hut, KFC and Taco Bell, the Group signed a contract with Yorkshire Global Restaurant to acquire its A & amp； W and Tall John Silvers are two international catering brands. With the acquisition of these two new brands, Yum's English name! Global restaurant group will change its name from Tricon Global Restaurants, Inc. to Yum! Brandes Company. However, Yum's Chinese name! Brands still uses its current name and will not change.

On June 2003, 65438+ 10/0, China Pizza Hut opened more than 100 stores. With 100 stores as a new starting point, Pizza Hut has appeared in the catering market in China with a more approachable position on the basis of "leisure catering". In April, Pizza Hut in China launched "Happy Tea" during afternoon tea and evening tea (after 14: 00- 17: 00 and 20: 00 every day). In June, 1 1, "Win-Win ZJS" opened its franchise business in China.