Break through 800 restaurants
The grand opening of Dicos Store in Qixian County marks that Dicos has successfully broken through 800 stores in China, ranking third among western-style fast food brands in China. Dicos belongs to Ding Xin International Group. Since the opening of the first Dicos restaurant in 1996, Dicos, as a rising star, has maintained a rapid and steady development pace in the fierce competition with foreign brands with its own experience in chain operation and brand management. The relevant person in charge of Dicos said that the number of stores in 20 10 is expected to exceed 1000, with the goal of surpassing McDonald's. At the same time of expansion, Dicos also launched the "First Year of Dicos Public Welfare" environmental protection public welfare activities in 2008, which made a contribution to this society.
Breakthrough 1000 restaurants
On the morning of June 26th, 2009, the first1000th store of Dicos, a western-style fast food, was grandly opened in Dongyue Street, Tai 'an. This move also marks the official entry of Dicos into Qiandian Club. At the opening ceremony, Vice Mayor Yan Xinjian delivered a congratulatory message, and Wei, Chairman of Ding Xin International Group, presided over the ribbon-cutting ceremony. It is understood that Tai 'an Dongyue Store is the second store of Dicos in Tai 'an and the 67th store of Dicos in Shandong Province. Dicos has maintained a vigorous development trend. Since 1996, its stores have covered 382 cities in China, with more than 300 million consumers and an annual turnover of over 2.73 billion, creating employment opportunities for tens of thousands of employees and becoming one of the favorite western-style fast food brands of Chinese people. Dicos is a famous western-style fast food brand under Ding Xin International Group, and it is also the first brand to integrate China food culture into western-style fast food. Since its establishment, Dicos has been adhering to the brand concept of "courageously pursuing" and taking "Western-style chain fast food restaurant with the most China characteristics" as its brand purpose, constantly deepening its understanding of China's demographic flavor, and striving to provide consumers with better products, better services and care from enterprises. Under the guidance of this concept, Dicos has launched three series of products with China characteristics, such as fried chicken, rice and specialty non-staple food, and continuously developed western-style fast food tastes and services that are most suitable for China people. The popular new product "Mody Donazi" was well received by many guests on the opening day. Wei, chairman of Ding Xin International Group's convenience and catering chain business, said that since the opening of the first store, Dicos has received strong support from the local government and franchise store owners, and has been affirmed and loved by more and more consumers. The opening of a thousand stores is a historic moment and a brand-new step towards the future. In the future, Dicos will, as always, strive to upgrade its four strategies in terms of products, services, formats, public welfare, etc., and implement the concept of "going forward" throughout, striving to reach 65,438+00,000 stores in 2030, and further practicing corporate vision, the first catering chain enterprise in China.
Break through 2000 restaurants
Dicos, a giant western-style fast food chain in China, officially announced that it has opened more than 2,000 stores in China with the help of oriental comfort food characteristics and joined hands with the army, and won the leading brand of western-style fast food in China! Dicos is the second aircraft carrier of Ding Xin Group. Dedicated Dicos people and franchisees go hand in hand, which makes Dicos flourish today. The success factor of Dicos beyond 2000 is not only the provision of high-quality, delicious and comfortable food menus, but also the concerted and conscientious joining partners of Qi Xin and the efforts of all Dicos people. In the next 20 years, Dicos will also play a pivotal role in it. Dicos is a fast food brand belonging to China people.
Dicos is in China.
1in may, 1996, Ding Xin international group invested in "Dicos" fast food business, and officially entered the field of western-style fast food chain management. In recent years, Ding Xin has invested more than US$ 50 million to reposition and manage Dicos, striving to create the most popular western-style fast food in China.
Dicos introduced the joining method on 1999. With its rich experience, Dicos paved the way for people with lofty ideals who are committed to western-style fast food and created a win-win chain operation. Since 2000, it has been rated as "Top 100 Chain Enterprises in China" by China Chain Store & Franchise Association for five consecutive years, and won "Excellent Franchise Brand in China in 2002" and "Excellent Franchise Brand in China in 2004 and 2005". By May 2006, there were three regional companies, nine subsidiaries and 3/kloc-0 operation centers and offices in the east, west and north of China, and nearly 600 restaurants were opened in more than 200 cities in 30 provinces, municipalities and autonomous regions except Hainan.
1 994101On October 5th, Texaco1restaurant opened in Chengdu.
1In June, 1996, Ding Xin International Group acquired Texaco, renamed it "Dicos" and established a brand-new CIS system.
1 996 65438+On February 20th, Chongqing1opened its direct-operated restaurant, and four direct-operated restaurants opened in the same year.
Branches in Beijing, Nanjing, Wuhan, Guangzhou, Fuzhou, Tianjin and Hangzhou opened one after another during 1997. In the same year, 33 direct-operated restaurants opened. 1998, optimization of branches and restaurants. Up to now, Dicos has 9 branches and 42 direct-operated restaurants.
1 February 9991restaurant Panzhihua restaurant opened. In April of the same year, Dicos officially launched the franchise business. By the end of the year, there were 30 direct-operated restaurants and 65,438+07 franchised restaurants, and the total number of Dicos restaurants reached 47.
In 2000, Dicos opened 1 14 stores.
In 200 1 year, Dicos opened 208 stores.
In 2002, the total number of Dicos stores reached 246.
In 2003, the total number of Dicos stores reached 300.
In 2004, Dicos opened 400 stores.
In 2005, Dicos opened 500 stores.
In 2006, Dicos opened 620 stores.
In 2007, Dicos opened 660 stores.
In 2008, the total number of Dicos stores reached 87 1.
In 2009, the total number of Dicos stores reached 1024.
In 20 10, the total number of Dicos stores reached 1038.
20 1 1 year, the total number of Dicos stores reached 1204, and the first five-generation Dicos store "Shu's Fast Food Restaurant" was unveiled in Beijing.
In 20 12 years, the total number of Dicos stores reached 1466.
In 20 13, a new concept store of comfort food was opened in Shanghai, and a new product of comfort food "rice burger" was re-created. Dicos' 2000th store, Cihang Restaurant, opened.
Important milestone
& gt 1996, founded the Dicos brand.
& gt 1999, the Dicos franchise system was launched.
& gt In 2006, Master Kong's private beef noodle restaurant was successfully piloted in Beijing.
& gt In 2008, there were 869 Dicos with a turnover of 2.73 billion.
Master Kong has 26 private beef noodle restaurants with a turnover of 654.38 billion.
& gt In 2009, Dicos opened the1000th store.
In & gt20 13, Dicos opened its 2000th store.