Audi is a luxury car brand owned by Audi Automobile Company, a subsidiary of German Audi AG. As a representative of high-tech level, quality standards, innovative ability and classic models, Audi is one of the most successful automobile brands in the world. Headquartered in Ingolstadt, the company has branches in China and other countries.
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brand introduction
Audi is a well-known car developer and manufacturer, and its symbol is four interlocking rings. Now it is a subsidiary of Volkswagen, headquartered in Ingolstadt, Germany. Its main models are A 1, A3, A4, A5, A6, A7, A8, Q 1, Q2,? 【2】Q3、Q5、Q7、Q8? [3-4], TT, R8 and S, RS performance series, etc.
Audi Group includes the parent company and its subsidiaries Audi Hungary, quattro Co., Ltd., Lamborghini Automobile Company and Cosworth Technology Company, Audi Brazil Company and Audi Senalita Company. In addition, Audi also has production plants in China, Malaysia and South Africa.
Audi is one of the oldest automobile manufacturers in Germany. Starting from 1932, Audi began to adopt the four-ring logo, symbolizing the automobile alliance company that Audi merged with DKW, Hodge and Rover. In 1930s, automobile alliance companies covered all the passenger car fields provided by German automobile industry, from motorcycles to luxury cars.
In 2008, Audi was selected as the "No.1 Brand with Buyer Satisfaction in China" compiled by the World Brand Value Laboratory, ranking seventh.
Audi's logo is four rings, representing the four companies before the merger. These companies used to be manufacturers of bicycles, motorcycles and passenger cars. Since the company was originally formed by the merger of four companies, each link is a symbol of one of them.
Audi's history of manufacturing cars and motorcycles in Germany can be traced back to19th century. The four automobile companies originally located in Saxony-Audi in Zwickau and Horc, Rover in chemnitz-Siegmar and dkw in zschopau made outstanding contributions to the progress of German automobile industry at that time.
The four car companies merged into auto union ag on 1933. In terms of automobile output, the automobile alliance was the second largest automobile manufacturing company in Germany at that time, and its product logo was four connected rings, representing the four automobile companies involved in the merger. The four-ring symbol appeared for the first time in the world.
After World War II, the automobile factory of Saxony Automobile Union was confiscated and demolished by the former Soviet occupation forces. Since then, many senior executives of the company have gone to Bavaria, and in 1949, auto union gmbh was established in ingolstadt, Ingall. This company inherited the tradition of the old automobile alliance and is still marked by four chain stores.
Automobile Union Co., Ltd. and nsu GmbH merged in 1969 to form Audi NSU Auto Union AG 1985. The company was renamed Audi AG and its headquarters moved to Ingolstadt. The logo of the Fourth Ring Road has been in use ever since.
It can be seen that Audi's history was divided into two parts by World War II. The first part is the automobile alliance before World War II, and the second part is the development of Audi after World War II.
Reference: Audi (Audi AG's luxury car brand) _ Baidu Encyclopedia