The core data of this paper: the development history of social platforms, the scale and proportion of mobile phone users, the number and market scale of mobile social platforms, and the product demand of mobile social users.
The mobile social market is growing rapidly.
With the development of the Internet, online social interaction and real social interaction are increasingly intersecting, which greatly supplements the traditional social interaction, and China's online social interaction is developing rapidly. Since 20 10, with the rapid development of mobile internet, mobile social network has attracted the attention of a large number of large social networking sites because of its more convenient and effective interactive communication advantages. The focus of social networks in China has gradually shifted from PC-based social networks to mobile social networks.
According to CNNIC data, in 2020, the number of mobile phone users in China has reached 986 million, accounting for 99.7% of netizens. The growth and proportion of mobile Internet users have promoted the rapid development of mobile social industry in China.
In just ten years, the market scale of mobile social networks in China has been rapidly improved. According to iResearch data, in 2020, the number of mobile social platform users in China reached 890 million, an increase of 8.0% compared with 20 19; The market scale of mobile social platform reached1162 billion yuan, an increase of 29.7% compared with 20 19. In the future, with the improvement of network technology and the growth of user demand, China mobile social platform market is expected to further develop.
The market prospect of Z generation users is promising.
Judging from the age distribution of mobile social users, the data shows that the young population of mobile social users in China accounts for a relatively high proportion. Among them, the post-95 s and post-00 s accounted for 13.3% and 18.2% respectively, and the total proportion reached 3 1.5%. With the increasing proportion of post-95 s and post-00 s, the market prospect of Z generation users is promising. In 2020, the market size of China Z generation mobile social platform will reach 64.9 billion yuan, compared with 2065,438+00.
Acquaintance communication is the main demand.
From the product demand of mobile social users, acquaintance communication is the main demand of users, accounting for 62.2%; Secondly, understanding the same interests, the proportion of users reached 33.9%; 3 1.9% users use mobile social platforms because of the good quality of community content.
For more data, please refer to Prospective Industry Research Institute's In-depth Investigation and Investment Planning Analysis Report of China Social Network Industry.