In ancient times, advertising was purely word of mouth. The first advertisement beyond word of mouth is generally regarded by historians as an advertisement excavated from the ruins of Pompeii. When the publishing industry developed from15th century to16th century, it became the moment when advertising really began to grow. By the17th century, advertisements began to appear in British newspapers. In the next century, advertising developed very vigorously. /kloc-in the 0/9th century, the world economy began to expand rapidly, and the demand for advertisements also increased. 1843, the world's first advertising company appeared in Philadelphia, USA, founded by Volney Palmer. Early advertising companies were only newspaper advertising dealers. But in the 20th century, advertising companies began to be responsible for the content of advertisements.

Chronicle of events

the west

The usual form of ancient advertisements was oral communication. But advertisements of commercial nature and political movements have also been found in the ruins of Pompeii, but they are not the earliest. It is recognized that the earliest advertisement should be "looking for slaves" discovered in ancient Greece.

When15th century to16th century printing was widely used in Europe, the publishing industry began to develop, and modern advertisements appeared in the true sense. The world's first printed advertisement appeared in Britain to promote the sale of church books. /kloc-In the 0/7th century, advertisements began to appear in some British newspapers published every week. In the next century, advertisements became increasingly popular and became an indispensable part of social life and commercial economy.

/kloc-in the 0/9th century, the world economy began to expand rapidly, and the demand for advertisements also increased. 1843, the world's first advertising company appeared in Philadelphia, USA, founded by Volney.

Palmer founded it. Early advertising companies were only newspaper advertising dealers. But in the 20th century, advertising companies began to be responsible for the content of advertisements.

China

China, the pillar of Russian advertising in Harbin in the early 20th century, was not the birthplace of modern advertising, but the advertising model appeared very early. There is already a poem "Small Pass and Living in the North" in the chapter of "Traveling in Zhou Song" in the Book of Songs. According to Zheng Xuan's note in Han Dynasty, "Xiao Zuo is a small bamboo tube,

Nowadays, sellers are bragging. Kong in the Tang Dynasty also explained: "At that time, people who sold candy,

Blow the whistle to show yourself. "It can be seen that in the Western Zhou Dynasty, candy vendors already knew how to attract business by blowing down the sound. At the end of the Spring and Autumn Period, Confucius' traveling around the world can also be said to be a form of personal advertisement. Besides oral advertisements, the most common thing in ancient China was hanging advertisements. The Riverside Scene at Qingming Festival, a famous painting in the Northern Song Dynasty, depicts the bustling market scene of Tokyo in the Northern Song Dynasty, and advertisements can be seen everywhere in the picture. At that time, advertisers mainly focused on product and brand promotion in order to highlight the quality of goods.

/kloc-At the beginning of the 9th century, propaganda posters of Mitsukoshi's predecessor "Yuegu" began to appear in Edo. China's advertisement began when newspapers were introduced into China. By the end of the Qing Dynasty and the beginning of the Republic of China, Shanghai and other concession areas had become the developed areas of modern advertising in China.

After the founding of People's Republic of China (PRC), due to the disappearance of market economy, modern advertising gradually lost its living environment. 1978 After China's reform and opening up, modern advertising really flourished in Chinese mainland, but there is still a big gap compared with foreign countries. On the other hand, many of China's original advertising talents have gone to Hong Kong, Macao and Taiwan to develop, and with the overseas students returning home, the advertising industry has developed more vigorously. After Chinese mainland's reform and opening-up, these new concepts in advertisements have gradually influenced Chinese mainland people.