Operation promotion is a project, which should be carried out in a planned way. Finally,
Realize cash flow through operation and app
Operation mainly includes attracting users, retaining users,
Let users pay for these three processes,
The purpose of operation is to expand the user base,
Find the right profit
The profit model increases income and improves user activity.
The specific classification is as follows:
1. Basic operation
The most daily and common work to maintain the normal operation of products.
2
. User action:
Responsible for the maintenance of users,
Expand the number of users and improve user activity.
For the communication and operation of some core users,
Conducive to the preheating and promotion of activities through them.
Wide, you can also get first-hand research data and user feedback.
three
. Content operation:
Guide, recommend, integrate and promote product content. give
Materials provided by other colleagues such as event operation.
four
Active operation
Plan activities according to needs and objectives and monitor them through data analysis.
The effect of activities should be adjusted appropriately, so as to achieve the purpose of promotion.
KPI, to achieve product promotion and operation.