1. Domain suffix
There is a popular view in the search engine optimization industry. Edu and. Gov, which cannot be registered casually, has a higher weight in the sky. . Edu can only be registered through educational institutions such as American universities. Gov can only be registered by government departments. Registration restrictions determine that these domain names can rarely be used as spam websites, so search engines give them a ranking advantage. Others think. Org domain name has a ranking advantage. Com domain name.
This statement has some truth, but it is not accurate. Edu.gov's weight and ranking advantage are not innate, but because the content of this domain name is indeed of high quality. And ... Org domain ratio. Com domain name, so there is no definite basis.
The seo industry recognizes this. Edu and. Gov website is the best external resources, because these websites are usually of high quality and high weight, but these weights are not born.
So the choice of domain name suffix is not very important, and. If possible, it is best to use com, because this is the domain name that most users are most accustomed to. If you don't mention what kind of domain name it is, users will think it is a. com domain name.
2. Domain name era
As the saying goes, ginger is still old and spicy. The sooner you apply for domain name registration, the sooner you are included in the search engine, and the better the ranking of the website will be. This is noncommittal. It is precisely because of this that buying "old" domain names is a common practice in the SEO industry. The old domain name is not only conducive to the promotion of PR value, but also can quickly increase the weight of the website.
3. The time when the domain name was first included
In addition to the date of domain name registration, the time when the content on the domain name was first included by the search engine is also very important. Some old domain names have not been resolved after registration, so they have not been included in any content by search engines, and their age advantage is not as good as that of domain names that have been included for a long time.
Although we can't find out when the specific domain name was included in the search engine, we can use the internet files introduced in the previous competitor survey section to find out the historical content of the website. The first appearance of domain name content in internet archives may not be exactly the same as that in search engines, but it has important reference function.
4. Domain name length
If you want to include the target keyword in the domain name, you often need to use a longer domain name. The shorter the domain name, the better. There is no need to use a long domain name to contain keywords. Short domain names are easy to remember, write and spread, and their benefits usually outweigh the benefits of including keywords in domain names. Of course, it is better to include short keywords.
5. The domain name contains keywords
Domain name contains target keywords, which is an important factor in the ranking of search engines at present. There are two reasons: first, the keywords of the domain name itself give the ranking weight, and second, the links left by many websites when reprinting articles are the original websites. If the domain name contains keywords, it is equivalent to the link anchor text containing keywords. As mentioned earlier, anchor text is one of the important factors in page ranking.
6. History of domain name transactions
You should pay attention to the domain name you bought second-hand. If someone else uses this domain name to make some bad websites, or if the website has been visited by K, such a domain name will have a great impact on your existing website ranking.
7. Domain authority
Domain name authority is a very broad concept, which is related to domain name age, content originality, website scale, data quality of external links and so on. Domain names with high weights can often see the effect quickly by doing any keyword, such as English Wikipedia. Even many ordinary users have noticed that no matter what keywords are searched, Wikipedia entries are almost on the first page. Of course, to achieve such a weight, it is not possible to do it by seo alone.