How to divide the history of tourism development and the history of world tourism?

The Basic Requirements of Tourism Introduction Teaching

(36 class hours)

First, the nature and tasks of the course.

This course is a main specialized course of tourism service and management major in secondary vocational schools.

Its main task is to introduce the emergence and development of travel and tourism phenomenon and its relationship with social economy, cultural development and natural environment, and analyze the basic elements of tourism activities and tourism industry and their relationships, so as to reveal the basic laws of tourism activities and serve for understanding China's tourism principles and policies and developing tourism.

Second, the teaching objectives of the course

(A) knowledge teaching objectives

1. Understand the emergence and development of tourism.

2. Understand the basic concepts of tourism and sightseeing.

3. Understand the concept, distribution and characteristics of the tourism market.

4. Master the composition of tourism activities and tourism.

5. Grasp the requirements of eco-tourism and sustainable development of tourism.

(B) Ability training objectives

Cultivate a good sense of tourism industry, pioneering spirit and tourism market competition.

1. Make students understand the role and position of tourism in China's politics, economy and society.

2. Stimulate students' love and patriotic enthusiasm for tourism.

3. Cultivate students' good sense of tourism and service.

Third, the teaching content and requirements

(A) Overview of the tourism industry

course content

1. The concept of tourism: definition; The difference between travel and tourism; Content.

2. Characteristics of tourism: extensiveness; Comprehensive; Participatory; Seasonal.

3. The attribute of tourism: essential attribute; Social attributes.

4. Tourism types: classified according to different standards.

5. WTO: World Tourism Organization; China Tourism Organization.

Teaching requirements

1. Understand the nature and organization of tourism.

2. Understand the definition and content of tourism.

3. Understand the characteristics of tourism.

4. Master the types of tourism.

(B) A brief history of tourism

course content

1. A brief history of world tourism: ancient times; Modern; Modern.

2. A brief history of China tourism: ancient times; Modern; Modern.

Teaching requirements

1. Understand the historical development of world tourism and the characteristics of tourism in different periods.

2. Understand the evolution of China's tourism history and its relationship with social, political, economic and cultural development.

3. Understand the reasons for the rapid development of modern tourism in the world.

4. Understand the characteristics of modern tourism in China.

5. Grasp the policy of developing modern tourism in China.

course content

1. Tourists: concept; Necessary conditions; Type; Basic requirements.

2. Tourism resources: concept; Characteristics; Type; Theme parks; Development and protection.

3. Tourism: concept; Nature; Characteristics; Status; Function.

Teaching requirements

1. Understand the development and protection of tourism resources.

2. Understand the types of tourism resources, characteristics and functions of tourism.

3. Master the concept, necessary conditions and basic requirements of tourists.

4. Grasp the concept of tourism resources.

5. Grasp the concept of tourism.

(D) the composition of the tourism industry

course content

1. Travel agency: concept; Type; Function; Function and business, quality assurance.

2. Tourism transportation: an overview; Function; Type; Tourists' choice.

3. Tourist hotels: an overview; Type; Grade; The requirements of tourists.

4. Tourist attractions (spots): an overview; Grade; The requirements of tourists.

5. Tourist shopping center: function; Type.

6. Tourism and recreation: concepts; Function; Modern tourism and entertainment modes and facilities.

7. Tourism exhibition industry: concept; Function.

Teaching requirements

1. Understand the functions of tourist shopping malls.

2. Understand the role of tourism and entertainment.

3. Understand the quality assurance of travel agencies.

4. Understand the basic requirements of tourists for tourist hotels.

5. Understand the general situation and grade of tourist attractions (spots).

6. Master the basic concepts, types, functions and business of travel agencies.

7. Master the level and type of tourist hotels.

8. Master the types of tourist transportation, tourist shopping malls and tourist entertainment.

9. Grasp the role of tourism convention and exhibition industry.

(5) Tourism market

course content

1. Overview of tourism market: concept; Conditions for formation; The law of tourist flow.

2. Tourism market segmentation: concept; Standard.

3. China tourism market: inbound tourism market; Domestic tourism market; Outbound tourism market.

Teaching requirements

1. Understand the law of tourism flow.

2. Understand the concept of tourism market.

3. Grasp the conditions for the formation of the tourism market and the division of the tourism market.

4. Grasp the distribution and characteristics of China tourism market.

(vi) Ecotourism and sustainable development

course content

1. Orientation of ecotourism: the concept of ecotourism; Understanding of eco-tourism.

2. International comparison and eco-environmental tourism: ecological distinction; Comparison of ecological conditions at home and abroad; Significance of eco-environmental tourism.

3. Sustainable development of tourism: a complete product system; strict management system; A new green system.

Teaching requirements

1. Understand the classification of ecology.

2. Understand the significance of eco-environmental tourism.

3. Master the concept of ecotourism.

4. Grasp the concept of sustainable tourism development.

(VII) Tourism development trend

course content

1. The development trend of world tourism: more convenient, faster and more comfortable; The ways are increasingly diversified, personalized and cultural; The flow continues to shift to East Asia and the Pacific.

2. The development trend of tourism in China: establishing sustainable development strategy; forming perfect industrial structure; Promote coordinated regional development; Complete the transformation of intensive growth mode; Create an international development model; The rise of greater China tourism circle; Holiday trip.

Teaching requirements

1. Understand the world tourism industry and its development trend.

2. Grasp the development prospect of China tourism under the condition of socialist market economy.

Four. Suggestions on class time allocation

Time allocation in the course of sequence of numbers

1 Tourism Overview 4

2 A brief history of tourism 3

3 Basic elements of tourism activities 8

4 the composition of tourism 8

5 Tourism market 4

6 Ecotourism and Sustainable Development 3

7 the development trend of tourism 2