In the current network context, unpacking may constitute privacy infringement or reputation infringement; Personally, I think that for the healthy development of the industry, we should avoid encroaching on the past lives of Chinese people.

For emerging fields, we should pay attention to returning to the essence, get rid of the external appearances of new words such as "people in China" and "unpacking", and return to the definition of nature. ?

The essence of unpacking is to obtain information related to a specific natural person, which can be identified separately or combined with other information. Occupation, position and other information, if it can help identify the identity of a specific natural person, and the parties are unwilling to disclose it, are also protected by law.

There is a possible controversy here: in the case of late opening, the party who opened the box may argue that he did not obtain the relevant information of the client's occupation, but made a reasonable guess based on the remarks, behaviors and dynamics published before the relevant account.

Indeed, the content published by a social media does not belong to private information, but if the user of the account is insulted or slandered based on this information, it may constitute reputational infringement; Making a guess based on public information and harassing others according to this guess may constitute a provocation, even if it is not an invasion of privacy.

Virtual idol scandal

Because virtual idols are created by themselves, non-creators deliberately do it, and their own settings will not cause scandals. However, there may still be scandal-related settings in the second creation. If these settings lead to uncontrolled re-creation or network memes, it may affect the external image of the character itself.

In addition, if the creators associated with the characters themselves cause scandals, these scandals may also reduce the image of the characters.