1, business development:
Dangdang was founded in 1999 1 1, and started as a book retailer. Now it has developed into a leading online retailer. Dangdang is committed to providing users with a first-class one-stop shopping experience. The products sold online include books, videos, clothing, pregnant women, home, beauty cosmetics, digital products and other dozens of categories, with registered users all over 32 provinces, municipalities, autonomous regions and municipalities directly under the central government.
Amazon, the largest online e-commerce company in the United States, was founded in 1995. At first, it only engaged in online book sales, but now it has expanded to a wide range of other products, including DVDs, music CDs, computers, software, video games, electronic products, clothes, furniture and so on.
2. Terms of service:
Dangdang users can contact the customer service center through real-time online chat tools, customer service emails or 7*24 hours hotline. Dangdang's customer service center is located in Beijing. At the end of 20 12 12, 479 professionally trained employees answered customers' questions, handled complaints and returned goods. Users can return goods by themselves on Dangdang. After receiving the goods, you can exchange them within 15 days and return them within 7 days.
Joyo Amazon has no online chat, so buyers can only get product information by themselves. In terms of return and exchange, we promise to provide full refund service within 30 days from the delivery time of goods, except for some special goods, provided that the goods and packaging remain the same as when Amazon sells them, and the accessories are complete.
3. Main advantages:
(1) Commodity information: As far as books are concerned, Dangdang has more books than Zhuo Yue, and Zhuo Yue basically sells those books.
More popular books specialize in bestsellers. There are not many kinds of excellent products, but the batch is very large, so you can get the goods directly from the manufacturer, not from the wholesaler, and maintain a certain price advantage. The same book will be cheaper if it is excellent.
As far as a commodity is concerned, Dangdang has a more detailed introduction to the commodity itself, and there are people's comments on the photographed commodity, while Amazon is relatively brief in this respect. In addition, Dangdang's information update speed can't be rooted in the update speed of goods, which is fatal, but Amazon doesn't have this problem, so that Dangdang turns its competitive advantage into a disadvantage.
(2) Logistics distribution:
Dangdang's delivery time is 3 ~ 9 days, which is much slower than Excellence, at least in Beijing, on the day of Excellence or
It can be delivered to your door the next day. Zhuo Yue is not only free, but also free. This logistics service has successfully attracted many consumers. In many parts of the country, Zhuo Yue Amazon rarely provides this service, so Zhuo Yue is much better than Dangdang in delivery time and cash on delivery.
In terms of commodity packaging, when using plastic bags to package products, it is easy to cause damage to audio-visual commodities and book commodities, and it is also easy to cause loss and shortage of commodities without packaging bills. After getting the goods, the plastic bags are already dirty, giving people a very bad image. On the contrary, Zhuo Yue uniformly uses parcel cartons of postal system for packaging, and the products inside also have parcels, which greatly reduces the damage probability of goods, and there is a purchase and sale list, so that customers can have a clear understanding of their own goods and prices, which is very good.
4. Rationality of front-end website page layout:
Compared with the homepage of the website, Dangdang's homepage is messy, which may be related to too many kinds of products. However, the product catalogue is classified in detail and easy to find. In addition, there are lists of various products for consumers' reference and comparison. The homepage of Joyo Amazon website is neat, but the classification of product search catalogue is not as detailed as Dangdang.
5, background data processing ability:
As an online trading platform, Dangdang and Joyo Amazon have their own search engines. Joyo Amazon's search engine has a more detailed search classification, while Dangdang's search engine is relatively simple. Amazon's search engine doesn't have popular searches, while Dangdang does.