At present, the main functional modules of Baidu index are: trend research based on a single word, demand map, public opinion housekeeper and crowd portrait; Based on the overall trend of the industry, geographical distribution, crowd attributes and search time characteristics.
catalogue
1 Baidu index introduction
2 Characteristics of Baidu Index
Trend research-exclusive introduction to wireless data
Demand map-directly expressing the needs of netizens
Manager of Public Opinion-Media Resources Caught in the Net
Portrait of the crowd-three-dimensional display
3 How to use Baidu Index
4 Explanation of related nouns
5 Baidu Index Memorabilia
1 Baidu index introduction
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Baidu Index is a data sharing platform based on Baidu's massive netizen behavior data. It is one of the most important statistical analysis platforms in the current Internet and even the whole data age. Since its publication, it has become an important basis for many enterprises to make marketing decisions. Baidu Index can tell users how big a keyword is in Baidu's search scale, the ups and downs in a period of time and the changes of relevant news and public opinion, what kind of netizens are concerned about these words, where they are distributed, and what related words they have searched, thus helping users optimize digital marketing activities.
The ideal of Baidu Index is "to make everyone a data scientist". For individuals, Baidu index can help them realize "winning life with wisdom" from the opportunity of buying a house, the development trend of applying for schools and joining enterprises, and the choice of making friends and tourist destinations; For enterprises, the tracking, audience analysis and communication effect of competing products are all presented in a panoramic view with scientific icons, which makes it easy to "outsmart the market". Big data drives everyone's development. Baidu advocates the lifestyle of data decision-making in order to let more people realize the value of data.
2 Characteristics of Baidu Index
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Trend research-exclusive introduction to wireless data
The PC trend has accumulated the data from June 2006 to the present, and the moving trend shows the data from 2011to the present.
Users can not only view the single-day index of the last 7 days and the last 30 days, but also customize the time query.
Demand map-directly expressing the needs of netizens
Every search behavior of users in Baidu is a display of active will, and every search behavior may become an expression of consumers' willingness to consume. The demand map of Baidu index is based on semantic mining technology, which shows users the hidden focus and consumption desire of keywords.
For example, if you search for a brand name (for example, JD. COM), the demand distribution tool can show the image distribution of users' cognition of websites, and know which words users often associate with brands, which is of great help to product analysis and marketing, not just in SEO tools in those days.