With a brush, artists can draw the most beautiful summer. So, what about tablets?

On August 8th, Huawei MatePad Art Salon opened in Hangzhou Huanglong Vanke Huawei Smart Life Museum. Bang Qiaoyan, an illustrator of Huawei theme treasure, shared the art design concept and painting skills for the on-site users, and taught everyone how to use Huawei MatePadPro5G to create and draw the summer in their hearts.

The overall innovation of flat products has slowed down, but under the trend of Internet of Everything, its importance has become increasingly prominent. Relying on Huawei's leading integrated innovation of hardware+system software+application services, this salon has completed the accurate docking of scientific and technological products and artistic creative people, which is an important step for Huawei's flat-panel products to enhance brand potential and accelerate the coverage of high-end people.

Linking art with technology.

High-end tablet products are productivity and creative tools, which can be seen from powerful processors, rich mobile office+drawing creation applications, and external keyboard and pressure-sensitive stylus configuration.

Many modern artists like to use portable flat products as their daily creative tools. For example, Hockney: A Life In Pictures, 8 1 year-old, designed a brand-new stained glass for the famous Westminster Abbey in Britain with a tablet computer. Nowadays, many artists and online celebrities use tablets to create explosive content, whether on social platforms such as Tik Tok or Weibo. ......

Based on the deep exploration of consumer demand, Huawei is also actively expanding the application scenarios of tablet computers. Huawei MatePadPro5G is defined as "5G reconfiguration creativity" and is equipped with Kirin 9905GSoC chip of the same model as Huawei P40 series flagship mobile phone. The CPU adopts the most advanced 7nm+EUV process in the chip industry, 16 core Mail-G76GPU, and Huawei's unique Da Vinci architecture NPU, which is fully competent for complex graphic calculation in artistic creation. Adopt 10.8 inch 2KQHD gorgeous HD screen with resolution of 2560x 1600, which makes the color performance more accurate. In addition, HUAWEIM-Pencil stylus with 4096 pressure sensitivity, with a delay as low as 20ms, can restore the real pencil-like experience and greatly improve the artist's actual creative experience; At the same time, intelligent screen splitting, multi-screen collaboration and other functions, as well as rich creative applications, also provide users at different stages with creative scenes such as easy learning, copying and public demonstration.

It can be said that relying on in-depth insight into users' needs and aggregating a series of latest integrated innovations of Huawei's hardware+system software+application services, Huawei has enough confidence and ability to realize the extensive needs of artistic creation users. This time, Huawei MatePad Art Salon can accurately convey this information to the public users through face-to-face demonstration+deep experience and interaction of the scene.

Linking brand with art

Art is the aesthetic transmission and emotional appeal of human culture, which can promote the brand's high-end, fashionable and rich connotation dimension.

First-class brands are also good at connecting with users through the carrier of art, and European brands are the best in this field, which is the historical accumulation since the European Renaissance on the one hand and closely related to the long-term artistic communication of these brands on the other.

Huawei was once regarded as a "science man" brand by the outside world, which is related to Huawei's strong technical background and talent system. However, Huawei, as a technology brand facing the mass consumer market, has realized the great value brought by the spread of brand artistic connotation and characteristics.

From the dimension of brand building, we can see the changes of Logo and VI system promoted by Huawei in recent years, as well as the innovative changes of product design, technology and materials.

In the communication dimension, the "Future Image Night" started with the release of Huawei P30 series in China, and then a series of cross-border activities were jointly held with famous artists, directors and photographers, which made the brand connotation of Huawei constantly refresh the artistic perception among the mass users.

The same is true in the tablet field. 2019 65438+February 100 Designers gather in Shanghai to paint with Huawei MatePadPro. Each of their paintings hides the element of "mouse" and together they make a giant New Year picture with the word "2020".

On February 2 1 last year, during the mobile video art exhibition held by Huawei in Shanghai West Coast Art Center, Zhang Yi, one of the creative teams of Nezha and Legend of Deification, personally demonstrated how to use Huawei MatePadPro to make Guo Man, and taught many painting skills to the exhibitors.

On the opening day of Huawei's authorized experience store Plus (Lakeside Intime in77) in June this year, 100 creators completed the activity of "* * * Painting West Lake 2020" with 200 Huawei MatePadPro5G tablets, and collectively created a panoramic picture of the summer scenery of the West Lake.

Nowadays, global technology companies are looking for a competitive brand interpretation carrier, as well as a brand touch mode and emotional communication with the humanistic characteristics of "moistening things quietly". The activities of Huawei MatePad Art Salon can be said to have successfully connected brands with art as the carrier, giving users more artistic creation scenes and creative imagination space.

Connect users with brands.

At the end of 20 19, in a conversation with One Watch, Yu Chengdong clearly put forward the "first" business goal of Huawei tablet.

According to the consistent thinking of Huawei's consumer business, this "first" is not only the shipment, but also the product experience, user reputation and brand potential. This has been confirmed in mobile phones, notebooks and other terminal categories.

With the establishment of the absolute advantage of Huawei tablet in China market and the listing of Huawei MatePadPro5G, the flagship product of Huawei tablet, Huawei tablet business has now reached this critical point.

According to the data released by GFK, a market research organization, since the third quarter of 20 19, Huawei's tablet market shipments in China surpassed Apple's iPad for the first time, and the gap between Huawei and Apple's iPad continued and widened. In February this year, the market share in China has climbed to 46%, almost "half of the country". In the global market, Huawei's tablet PC market share also ranks in the top three, and it leads the TOP3 brand growth market with a growth rate of 44.5% (Konas Company, data of the second quarter of 2020).

These achievements benefit from Huawei's precise positioning of flat products. It not only meets the various needs of future users for full-scene intelligent life, but also makes tablet computers like Huawei MatePadPro5G an important tool to help users "reconstruct creativity".

According to One Watch, in the past ten years, most of the brands that claim to be comparable to Apple's iPad have disappeared in the tablet computer market in China. Only Huawei has realized this ideal and established two advantages: market share and absolute growth rate. Behind it, first, relying on Huawei's firm tablet strategy, it has become an important terminal category of "1+8+N" strategy in the era of intelligent full scene; The other is that Huawei has established a unique innovation advantage of hardware+system software+application services through in-depth technical investment and integration.

This enabled Huawei to replace Apple and become the absolute innovation leader in the tablet market in China. The only variable is brand potential energy. For Huawei's tablet business at this stage, it is necessary to find a brand style that meets the preferences of users in China and quickly establish emotional connection with users.

Through the recent rapid landing of Huawei MatePad Art Salon in Shenzhen, Shanghai and Hangzhou, and a series of brand innovations that deeply combine art and fashion, the outside world clearly saw the brand connotation and user cognitive tension of Huawei Tablet.

In addition to technological and product innovation, Huawei has also opened up new explorations. Connecting art with technology is a brand-new way of communication and interaction between Huawei brands and users, and it is also the only way for a technology enterprise to move from scale advantage to global high-end market and continue to lead industry innovation.

Ai Hua sold at a high price of 165438+ 10,000 in Shanghai. How to evaluate this matter? Will this become a trend in the future? I don't think AI painting will become the future trend, because this creative form is difficult to be recognized by the public.

Ai Hua sold at a high price of 165438+ 10,000 in Shanghai.

Recently, An Ai's landscape paintings sold for more than 6,543,800 yuan at the Shanghai auction. It is reported that this work was jointly completed by Lu Xiaoman, a talented woman in the Republic of China, and Le, a famous Shanghai painter. The AI landscape painting of the same name was "unfinished" by Baidu Wenxin. It is reported that this is not the first 1 time that AI works have been auctioned at a high price. There were hundreds of thousands of AI paintings before. This made many netizens exclaim that the painter may lose his job in the future, and many netizens said that this man-machine combination product may become a trend in the future.

I find it hard to understand why someone is willing to transform AI into a high price.

According to related reports, this painting was completed by Lu Xiaoman, a talented woman in the Republic of China, in cooperation with the famous Shanghai painter Le, and was later painted by Ai. Did the auctioneer get such a high price out of recognition of Ai's paintings or people? I find this a little hard to understand. If it is an approval of AI, AI paintings can basically be said to emerge in an endless stream, and many works can be made in the future, and the value is not that high at all. If it is recognition of people, you can buy works related to people, and there is no need to buy AI paintings at all.

Of course, it may be because my grades are too low to understand the value of this kind of art, but this does not prevent me from not understanding it.

I don't think this will become the future trend, but it may make many people who make a living by painting lose their jobs.

Trends in real life are things that can be widely recognized by the public. Painting is not in life. Few people are interested in painting, and even fewer people live by painting. From this perspective, AI painting will not become a trend, but will only spread in a small circle. There may be many people willing to pay for it, but most people are indifferent to it.

The maturity of AI painting technology means that some people who make a living by painting are facing unemployment, because ordinary consumers can directly input their needs through the website and then create by AI. People who make a living by painting may be more difficult to be recognized in the future, and fewer and fewer people will be willing to pay the bill.

In modern life, ordinary people are rushing for their lives, and they often pay little attention to things like AI and painting, which may be the key reason why AI is difficult to become a trend.

Will AI painting in 200 yuan, Illustration and Animation be replaced? Will AI painting in 200 yuan, Illustration and Animation be replaced?

Hello, netizens. Will AI draw a heat map of 200 yuan, illustrations and animations be replaced? On social platforms, some netizens claimed that six AI paintings were sold to 1200 yuan, which also caused a lot of discussion. So will AI painting take the place of illustration, animation and other professions?

Many AI painting users said in an interview with Chengdu Business Daily-Red Star News reporter that AI painting is fast and can complete repetitive work, but at present it is mostly used as a tool to play an auxiliary reference role. In fact, AI drawing is to automatically generate a painting by inputting several keywords, but I personally think that such a painting can only be used as a reference and cannot be used directly. Because there are many stories and ideas behind the creation of a painting, and if it is just a simple painting, it is actually of little significance.

In fact, AI painting is the product of our time, because everything needs to be fast in our time, and painting is a slow effort, so today, with the development of science and technology, we have such tools. At present, the level of AI painting is relatively high, but I personally think it can't replace illustration and animation. Because your needs can't be summarized by a few keywords, it takes a long time for a painting you want to express to achieve the desired effect.

As a new industry, animation is even more so. It requires the creator to put a lot of energy into the creation in order to make a good animation, so even if there is a tool like AI, it is only an auxiliary tool. People are still the main body, and people are still the most important. So as long as people's thinking will not be replaced, then AI will not replace human beings. Because AI has no innovation, this is also the most precious point of human development so far.