1989, the company successfully developed the first small hydraulic excavator in China, taking the lead in becoming the only manufacturer specializing in the production of small excavators in China. At present, the company has a registered capital of 4 1 10,000 yuan, total assets of156.6 million yuan, an area of 427,000 square meters, and more than 0/000 employees, including 50 with master's, doctor's and professor's titles. The main production equipment is 700 sets, with modern steel structure workshop. At present, it has formed an annual production capacity of various types of construction machinery 10000 sets.
The company's main products are YC 13 to YC 225 12 series with more than 60 varieties of multifunctional full-hydraulic small and medium-sized excavators. The company's products are exquisite in structure and reliable in quality, and all technical performance indexes have reached the international advanced level. Suitable for traffic, municipal, garden, greening, farmland, water conservancy and other construction and production operations.
Guangxi Yuchai Heavy Industry Co., Ltd. has been developed and settled for nearly 20 years since its establishment. At present, the company has become a small and medium-sized full hydraulic excavator manufacturer with the most complete product range in China. The products include more than 70 varieties in 20 series, including YC08, YC35, YC60, YC85, YC 135, YC230LC, YC255LC full hydraulic excavators, excavators with small turning radius YC 18SR, YC35SR and YC75SR. The company's products are exquisite in structure, reliable in quality, equipped with strong and efficient power, selected world-class imported hydraulic components, and all technical performance indicators have reached the international advanced level; The products have won many national patents and passed the "high-tech product certification". The perfect combination of machine strengthening technology and economic price has won the favor of users and the market for its excellent cost performance.
In 2008, the global financial crisis broke out, and many excavator enterprises faced the crisis of shrinking exports, sharp decline in domestic sales, broken capital chain and reshuffle of industries. In such a severe economic environment, Yuchai Heavy Industry still achieved the second best result of all brands in the total sales volume of excavators below 15T. The export of excavators once again ranks first in the industry 15T.
On June 5438+1October 65438+February, 2009, "Guangxi Yulin Yuchai Construction Machinery Co., Ltd." was officially renamed as "Guangxi Yuchai Heavy Industry Co., Ltd.", which was a landmark event in the company's development history. The birth of a new brand conforms to the international development direction and is the need of the company's development strategy. Yuchai Heavy Industry will start with strengthening the brand effect, do a good job in the planning and implementation of brand promotion, and achieve three unifications: national unified dealer facade image, national unified component packaging, and national unified advertising. Create a new brand of Yuchai Heavy Industry with a brand-new image, implement a new commodity strategic plan, strive to improve product quality, implement differentiated marketing strategies, and broaden the layout of overseas markets. On February 27th, 2009, Yuchai Heavy Industry ushered in another happy event. Yuchai heavy industry construction machinery research institute and marketing company were established. This is another landmark event in the development history of Yuchai Heavy Industry. The new platform of Yuchai Heavy Industry has far-reaching significance for the development of Yuchai Heavy Industry and will set off a new chapter of Yuchai Heavy Industry. In the future, Yuchai Heavy Industry's products will break through Yuchai's small excavation, take "professional construction machinery manufacturer" as the strategic development orientation, and continue to expand horizontally and vertically with excavator products as the leading factor. In 2009, Yuchai Heavy Industry will set sail from a new starting point.
June 5438+1October 65438+February 2009 is an ordinary day, but it is an extremely extraordinary day for Guangxi Yulin Yuchai Construction Machinery Co., Ltd., which is located in the southwest of China! On this day, with the official approval of Guangxi Administration for Industry and Commerce, Guangxi Yulin Yuchai Construction Machinery Co., Ltd. was officially renamed as Guangxi Yuchai Heavy Industry Co., Ltd., and the company will also launch a new brand Yuchai Heavy Industry, which is a landmark event in the development history of Yuchai Group and the company.
Yuchai Construction Machinery Co., Ltd. has gone through 20 years since its establishment, but for 20 years, the company has never had its own brand. The opening of Yuchai Heavy Industry not only changed the name symbol, but also gave Yuchai construction machinery a brand new brand.
The birth of a new brand is the need of the company's development strategy and conforms to the international development direction. Yuchai has been called "Yuchai Small Dig" in China construction machinery industry for 20 years, but at present, the company's products have covered 0.8 tons to 25 tons, and the company's strategic development orientation is to be a "professional construction machinery manufacturer", which means Yuchai Heavy Industry will comprehensively plan its engineering products from both horizontal and vertical directions.
The resounding name Yuchai Heavy Industry was first put forward at the 2009 annual marketing service conference held on June 7, 2009, and dealers all over the country responded immediately, thinking that the name not only has "weight", but also is more atmospheric and full of confidence in the company's future development.
For Yuchai Heavy Industry, 2009 is not only the first year of brand, but also the first year of planning. Brand first, planning follow-up, strengthening quality, strengthening foundation, a long way to go!