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Brief introduction of Huang history
As we all know, Zhou Heiya and Juewei Duck Neck have always been the two leading enterprises of cooked duck products in China. Although the revenue of delicious duck neck is slightly better than that of Zhou Heiya, the net profit of Zhou Heiya is higher. It can be said that in the field of e-commerce, the relationship between Zhou Heiya and Juewei Duck Neck is just like that between Tmall and JD.COM. Although it is competitive, it also occupies most of the market share. However, just like the emergence of many products, a new brand "Huang" has appeared in the field of cooked duck products. Since the successful listing of small and medium-sized board, Huang has expanded very rapidly in recent years. At present, there are about 3,000 stores in China, and the number is increasing by 300 every year. It has gradually developed into the biggest competitor of Zhou Heiya and Juewei Duck Neck.

Recently, the listed company "Tasty Food" published the 20 18 annual performance report, achieving annual revenue of 4.368 billion yuan, up 13.46% year-on-year. Among them, the net profit reached 625 million yuan, a year-on-year increase of 28.28%. Compared with the good performance of tasteless food, Zhou Heiya has had a hard time recently. First, it was accused of falsely reporting sales data, and then it was attacked by short-selling institutions, resulting in suspension of trading. Despite Zhou Heiya's immediate clarification, the share price fell after the resumption of trading. However, judging from the performance of Zhou Heiya in the first half of 20 18, its revenue was15.97 million yuan, down 1.34% year-on-year. The net profit was 332 million yuan, down 17.33% year-on-year, and the performance was not very good.

On the other hand, Huang recently released the annual performance report of 20 18, achieving revenue of18.97 million yuan, up 28.4 1% year-on-year. Among them, the total profit was 2.21100 million yuan, up by 19% year-on-year, and the net profit attributable to listed companies was172 million yuan, up by 2.272 billion yuan year-on-year. For Huang, while maintaining rapid expansion, it can also achieve a year-on-year increase in net profit, and its strength cannot be underestimated.

In fact, compared with 1997, Juewei duck neck 1999 entered the market, and Huang has a longer history. As early as 1993, Ms. Xu Guifen, a laid-off female worker in Jiangxi, founded the duck with yellow sauce. However, for more than a decade, Huang has not expanded to other places, and only opened hundreds of stores in Nanchang, Jiangxi and other places. In 2006, when Fu Zhekuan of Venture Capital was on a business trip in Nanchang, he happened to find that Huang's business was particularly good, and customers queued up to buy, so Fu Zhekuan had the idea of investing. It was not until 2008 that venture capital officially invested in Huang. After entering the capital market, it began to expand overseas.

According to the data released by the listed company "Huang", at present, in Jiangxi, Fujian and Guangdong provinces, Huang has gained a leading edge compared with his peers. Especially in Jiangxi, the birthplace of Huang, the annual fiscal revenue reaches 700 million yuan, accounting for about 40% of the total revenue. In order to expand to other places, except Jiangxi, Huang has established large production bases in Henan, Guangdong, Liaoning, Fujian and Shaanxi. At present, there are six production bases in China.

Judging from the current national market structure, Zhou Heiya still has advantages in Central China, and its main stores are also concentrated in Central China. Because there are the largest number of stores (more than 7,500), delicious duck neck basically occupies a certain market share in the whole country. Huang has certain advantages in Jiangxi and South China, and is still on the road to national expansion. In terms of taste, the three also have their own characteristics. Zhou Heiya is mala Tang; Delicious taste is spicy, with Hunan flavor characteristics; Yellow is also a distinctive Jiangxi flavor, with spicy taste and sauce flavor.

As the founder of Huang, Xu Guifen is also a legend. Xu Guifen didn't start his business until he was laid off from state-owned enterprises at the age of 43. It took him 20 years to turn a pot-stewed restaurant into a listed company, and he was listed on the Hurun Report with a net worth of 4.5 billion yuan.