However, did Ali really win? Actually, it's not. Since the second half of last year, Ali has fallen into a dark moment. Until today, growth has slowed down, profits have plummeted and market value has halved. Compared with Tencent, it is not a level.
Market value is an index to measure the company's performance and future growth space. Ali was once one of the top ten companies in the world, with the largest market value in Asia and China, reaching the highest market value in history in June last year at 5438+ 10.
However, over the past year or so, Ali's market value has fallen all the way and was directly cut. The latest data shows that the market value of Ali, a Hong Kong stock, is 2.64 trillion Hong Kong dollars, about 2. 15 trillion RMB, while the market value of Maotai is 2.45 trillion RMB. In other words, the former Internet brother lost to Maotai, and the Internet was not as good as selling wine.
Last year, from 65438+ 10, the share price of Ali Hong Kong stock was HK$ 309.4, with a market value as high as RMB 5.48 trillion. Today it is HK$ 65,438+0.224 billion, which is equivalent to 3.3 trillion RMB evaporated. Even Munger and Duan Yongping are trapped. They acquired Ali in February and August this year respectively.
At present, Tencent's market value is 4.5 trillion Hong Kong dollars, and Ali's market value is only 58.7% of Tencent's. From the perspective of market value, Ali and Tencent are no longer at the same level.
In addition to the sharp drop in market value, it is also turbulent internally. Hu Xiaoming, CEO of Ant Group, also left after the company failed to go public. Hu Xiaoming joined Ali in 2005 and founded Ali Finance. Later, he led Alibaba Cloud into the top three in the world, and later served as president and CEO of Ant Group. It can be said that he made a great contribution, but unexpectedly left.
In August this year, female employees of Ali were sexually assaulted, and Li Yonghe, president of Ali City Retail Group, was forced to resign, losing another general.
On February 6, 65438, Ali ushered in great changes. "Prince Ali" Fan Jiang was abandoned after 20 months of cheating. It is understood that Fan Jiang was sent to take charge of overseas digital retail business, which only accounts for 7% of Ali's revenue, while the digital retail business in China, such as Taobao and Tmall, which he was in charge of before accounted for 66% of Ali's revenue, is now handed over to Ma Yun's student Dai Shan.
Fan Jiang, born in 1985, was hand-picked by Ali CEO Zhang Yong. He used to be the hottest successor, and Ali's most important business was in his hands. However, there has been a derailment, and now the performance is not good, the growth rate has dropped sharply, and it is normal for Fan Jiang to be marginalized.
The reason why Ali fell from the altar was not external, but came from himself.
First of all, Ali's values are questioned. Ali is a value-oriented enterprise and a place to be proud of. However, both the handling of Fan Jiang's affair and the violation of female employees have made Ali's values questioned. Earlier, some employees robbed several boxes of moon cakes and were immediately fired. However, Fan Jiang has such moral problems, but he is only fined and still in a high position. Double standards are very obvious. The same is true for the infringement of female employees, which cannot be handled promptly and fairly. I hope to roll with the punches and roll with the punches.
Secondly, Ali is too bloated and ignores the rules. Over the past ten years, Ali has developed very smoothly and maintained a high growth rate. After becoming the boss of e-commerce, he began to expand a little and even ignored the rules. In order to stabilize their market position, JD.COM and Ali adopted the rule of "choose one from two" to attack or even sue the merchants, but Ali not only didn't realize the problem, but also argued that "choose one from two" was a normal market rule. This monopolistic competition undoubtedly hurt the market environment and was fined 65.438+0.82 billion yuan, which was not fair at all.
Third, is it an entrepreneur or a bloodthirsty capitalist? Ma Yun has repeatedly publicly criticized the financial market, flaunting that he is not interested in money. Behind the ant group, 300 billion was shaken by only 3 billion, and the leverage was used to the extreme. I don't have to spend money, but I have to make a lot of money and transfer the risk to the bank. I have to say that Ma Yun made a good abacus. Capital is bloodthirsty. Ali's annual net profit is 654.38+050 billion, and the profit of Ant Group is also rising rapidly. Are you really not interested in money?
Compared with Tencent, Ali did lose in many fields. Alibaba can't shake Tencent's position in the social and gaming fields, but in the field of e-commerce, Tencent has supported JD.COM and Pinduoduo and become a strong rival of Ali.
In the field of take-away, Ali's hunger has lost to Tencent's US group. Tencent is leading in the fields of car rental, literature, sports, music and online video.
No enterprise can be too big to fail. The most important thing for an enterprise is reputation and word of mouth. Only by adhering to the correct path and taking the interests of consumers as the core can we achieve sustainable development. For Ali, only by constantly repairing word of mouth in the future can we usher in good development again.