E
s
s
a
y
s
S
o
l
I
c
I
t
e
d
wisdom
writing
Morphological changes of TV news programs and TV cultural identity
Pang Huimin
China has experienced reform and opening up.
three
Year,
Television reform in China has also entered a stage.
The year of. The form of TV news programs is here.
three
Great changes have taken place in the middle of the year. At the same time, television
Cultural identity is also changing.
First, the way of changing the form of TV news programs
Diameter carding
place
say
electric current
look
festival
eye
shape
form
, just
be
one
tie
The basis of entity presentation of TV program content
This style and paradigm.
①
On the screen of China,
news show
three
Over the years, there are roughly four kinds.
Form: simulcast form, in-depth report form,
Entertainment form and people's livelihood news form.
China's most representative program form is
China CCTV; closed circuit TV
1978
New Year's Day Comprehensive Broadcasting in 2008
Sex news column "News Network"
. This is solemn,
Serious and clear pronunciation is the style of news columns.
Set the type, until now or China audience.
An important window to understand major events at home and abroad is also
"A barometer of China's national conditions"
. Such a big gap
The method is top-down, basically a kind of
Work notice, in the eyes of the audience, always feels very conscious.
Separated by a layer.
from
20
hundred years
80
Arrived in the late 1990s.
90
age
In the early days, this form of political propaganda program
Challenged by the paper media, it appeared.
In-depth news represented by China Youth Daily.
report
way
, guide
dispatch
electric current
look
new
smell
receive
look
speed
under
autumn
1993
Represented by eastern time and space,
In-depth reporting of newspapers is the concept of TV news.
In-depth reports appeared. This new news festival
eye
shape
form
report
way
about
also
be
heavy
big
new
smell
material
piece
But we should pay attention to background analysis and dig behind the incident.
The truth, especially "Focus Interview" and "New"
The establishment of columns such as Wen explains the investigation of the media.
The function of public opinion supervision, so as to fit the audience's heart.
And produced a * * * sound, won the audience's reputation.
In-depth coverage of TV news in content and form
Continuous improvement, although some achievements have been made,
However, due to the importance and seriousness of its topic selection,
And its audience is limited to the middle and high end.
The crowd, the actual viewing share is not high.
and
this
the same
time
, at
country
electric current
look
middle
increase
enter
View from a height or a distance
Another important element-entertainment. Go out from ...
Correcting the past forms of propaganda and communication,
First of all, TV news began to reform in the way of broadcasting.
New,
"Say" news and "say" news are being chased.
Hold on. Today, except
China CCTV; closed circuit TV
What mark?
Sex network programs, most of the news is based on
feel
situation
and
owner
keep
mankind
about
individual
nature
change
broadcast
report
for
owner
In addition, there is another program style that must be mentioned, namely
Talk show. Is classified as entertainment.
Form, because talk shows can be varied.
In the form of TV programs,
Just "talk"
It is a manifestation of the program. Domestic comparison
have
shadow
loudly
about
discuss
word
festival
eye
Such as "
solid
word
solid
say
》
Wait, they are all modeled after the style of foreign talk shows, although
However, the topics chosen are fresh and the characters involved are unique.
It is news, but there is no denying that it is entertaining.
More and more powerful. The entertainment of TV news is painful.
crowd
exist
body
cheque
quick
happy
about
the same
time
acquire
take
View from a height or a distance
think
have a rest
Feeling happy is one of the themes of this kind of program.
Another important TV innovation at the turn of the century
The form of smell is the form of people's livelihood, which makes the audience grass.
The roots can be put, and the positioning is to take one hundred.
People's Livelihood Reports and People-oriented Standpoint from the Perspective of Surnames
Living the original ecology, reporting and their vital interests.
Related events. Due to simultaneous entertainment
Constantly magnifying in the media, people's livelihood mode and entertainment.
Music forms are constantly being tried and combined, plus the right ones.
Drawing lessons from the forms of foreign TV programs and the media
Motive Force of Body Industrialization —— Audience Self in Media
I am addicted to entertainment.
Second, adapt to the changes of TV programs.
Identity characteristics of the applicant
electric current
look
work
for
while
today
agency
can
most
heavy
ask
about
、
The most influential mass media, and big
Many cultures are complementary and interdependent. common saying
change
for
big
crowd
get through
A matchmaker/intermediary
carry
supply
View from a height or a distance
abundant
Rich
about
inside
allow
Mass media is mass culture.
Supporters shaped popular culture. Television culture
Is undoubtedly a typical representative of popular culture, it has
It has the basic characteristics of popular culture: first, it is fashionable,
Television is often important for novelty.
Communicator; Second, it is superficial, and TV can pass through the picture.
Directly stimulate people's senses, showing as a whole.
An external and superficial function; Third, convenience,
Television is more popular and used than anything else.
All forms of media should be convenient, and people are not only very
It's easy to get and pass.
Capture fashion and fashion; The fourth is Bucky Qian Qian.
ten thousand
ten thousand
about
electric current
look
suffer
crowd
can
along with
exist
the same
one
time
The space between/between/between/rooms.
、
Different time and space,
Use and consume TV culture at the same time
And content; Fifth, fast food and TV can be used by people.
Children enjoy it in time and get instant satisfaction and pleasure.
②
The form of TV programs in China developed from simulcast.
owner
title
plan
row
Theme planning
38
For entertainment, it is TV culture and popular literature.
A true portrayal of the continuous integration and identity between cultures.
The transformation of TV news program form to electronic
According to the influence of cultural identity, it mainly includes the following contents.
What time?
1
.
Consumption-the expression of identity.
Television culture as the leading factor of mass culture
Form is the expression of individual or group audience.
Identity or social identity tools. And the people's
The behavior of consumers reflects people's identity.
Children's attitude towards themselves and society.
③
namely
Say that people's TV cultural consumption behavior is in A.
undoubted
travel
degree
Last/better/previous/last name
be
admit
the same
nature
about
counter
Reflection/projection
and
table
reach
What people consume and what they don't consume, not just the dining table.
at present
View from a height or a distance
correct
oneself
own
place
keep
goods
money
about
branch
match
form
degree
It also reflects people's identity, behavior and consumption.
The buyer's purchase behavior embodies the individual value.
And social attributes.
For example, entertainment.
happy
shape
form
about
electric current
look
bright
star
visit
Talking about programs can make viewers seek satisfaction from them.
Social factors of self-expectation and desire, from
but
get
along with
admit
the same
individual
mankind
body
share
about
owner
ask
special
wisdom
The audience followed the program to explore the growth experiences of the stars.
I found that most of the stars came from the people and became famous.
There is a great opportunity behind it. Therefore, subject to
People realize their own "star dream" through programs.
An alternative sense of satisfaction. The stars are real, but
To grasp and touch, he is not like myth and Wu.
Topang is so empty, ethereal and out of reach.
Consumption as an expression of identity will also be affected
Subject to certain restrictions. Although with the progress of society,
Step, the right to speak of ordinary people continues to expand, but
It is impossible for a person to surpass his position and body.
And consumption activities, but by
Within the framework of identity. different
Does the TV program form represent different audiences?
Break the track of pursuing social identity. Because of the times,
Technical limitations, simulcast and depth.
The identity of TV programs in the form of reports
At the high end of society, such as values, morality and society.
Concerns about social order and other issues inevitably make people.
I feel that I can only see it when I look up. And forms of entertainment
Although TV programs cater to the declining audience.
Demand, but its fatal flaw is that it draws electricity.
As a social identity system for the public to provide information,
That is, media credibility.
④
People's livelihood TV Festival
The purpose came into being. Although criticized,
It really compares the media characteristics of TV with TV.
Combine the original meaning of news and take care of the original ecology
Reporting, and therefore more return to the civilian perspective. the people
The emergence of biological TV programs also conforms to
The needs of the audience are in line with the cultural consumption of the audience.
Ideas, and more importantly, through such consumption.
Formed an understanding of social, political and economic events.
The concept of identity.
2
.
Demonstration-the way of identification.
"Demonstration" mainly has two meanings: first,
It means "standard" and is based on popular literature.
In terms of production standards; Secondly, it shows a
A "sample" of lifestyle and values
, yes
Based on the process of mass culture being consumed.
⑤
It is not difficult to see that argumentation is the way to identity.
The understanding of the path starts from the commodity category of TV culture.
Start with sex. Television is the representative of popular culture.
A feature of popular culture is cultural industry.
along with
skill
skill
and
money
golden
for
basis
base
big
criticize
quantity
repeated
manufacture
、
Standardized production and consumption, its purpose is to achieve
To monopolize cultural products and achieve maximum profits.
Big, and finally complete the impact on the superstructure.
This standardization and sampling means that the audience is spreading.
Self-realization in the process of production and consumption of media products
The process of identity and social identity.
The production and loss of American film and television culture
, established the standards of global film and television culture and
Sample. Batch reproduction and production of TV culture
It is inseparable from the requirements for technology, and the United States relies on it.
The cultural market economy and technology are developed.
Occupy an absolute advantage in the world, leading to market exchange.
In the imbalance, it objectively leads to the United States.
Television news has become the main news report in the world.
It is expected that American film and television culture has become the world film and television.
The leader of culture.
I
country
electric current
look
festival
eye
shape
form
, except
unite
broadcast
body
For historical reasons, other forms of TV festivals
All the projects are closely related to the development of American TV programs.
Related. special
2
hundred years
nine
After s,
With the increasing internationalization of TV program market, I
China has also launched many types of programs, just right.
Interact with leading American TV programs
Correspondence. In recent years, China's movies and TV series.
According to the draft, quiz shows or
Clone American program form. With American cultural workers
Pop culture based on industry has influenced the world.
People's attitudes and values towards life in many countries.
Understanding makes American "style" go to the world.
Standardization.
"those who can show that local or national special
Mark and connect local or national cultural values,
It seems to be being defeated by the ruthless forces of the global market.
In danger of collapse. "
⑥
Audience's self-identity
Like social identity, it is also an American value.
Above the standard, pursuing the pleasure and body of material desire.
The liberation of the body will inevitably lead to the globalization of the text.
The tendency of homogenization. Television culture has not only become
An economic issue has also become a political issue.
Solve the problem.
Third,
The Crisis of TV Cultural Identity
while
suffer
crowd
The more ... the more. ......
come
The more ... the more. ......
receive
near
electric current
look
, by
When the illusory images in the film are attracted, TV plays a dominant role.
The more prominent the position, the absolute audience.
Passive consumers. Although the TV media attracted
The participation of the audience constantly changes the form of the program.
State, in fact, this does not change the inequality between the two.
Status, often weak audience constantly.
Compromise, the result is self-loss and identity.
The dissolution of homosexuality is mainly manifested in the following aspects.
Aspects.
1
.
A cover-up of social contradictions.
electric current
look
work
for
one
grow
writing
change
shape
style
, and
His main function, like his cultural form, is to reflect society.
It will be realistic. However, due to global cultural workers
Industry trends, and weakened its spear to monitor society.
Shield, reflecting the role of real life. Contemporary fashion
The word "globalization"
On the one hand, it shows the world.
Globalization of economic exchange and dependence, the other
On the one hand, the impact of economic globalization on countries
Secondly, the content and scope of cultural exchange must also be
Will expand with it. Coupled with the industrialization of culture
Driven by some scholars, the United States has become the world today.
The only superpower in the world, with strong strength, its
E
s
s
a
y
s
S
o
l
I
c
I
t
e
d
wisdom
writing
owner
title
plan
row
39
Theme planning
The development of cultural industry is also leading in the world.
First place, continue to export to other countries,
At the same time, American culture and ideology are combined.
Output. From this perspective, cultural issues become
An economic issue can also be said to be a political issue.
Solve the problem.
pass by
what
writing
change
grow
produce
tool
have
special
significant
nature
, and
When mass-produced, inside the product.
The capacity and quality requirements will be reduced, and its purpose is.
Is to cater to people's general entertainment needs. electric current
Once TV programs are on the road of entertainment,
Then it will inevitably go to the opposite side of reflecting social contradictions.
Let the audience indulge in entertainment. large-scale
Cultural production and media institutions will establish a
Business standards and how the series allocates its resources.
On the aesthetic level, you can decide to invest money.
What subject, writer, movie, artist, movie?
Version. Whether it's investing in movies, books, music
Records, TV shows, musicals, magazines or?
Academic textbooks are always places where a lot of money is invested.
Some products that are thought to bring rich return on investment.
Products. New films made on the basis of this investment,
Singers, novels or records all have something.
"international potential"
This is very important.
The meaning of will give people who come into contact with these things.
Children have a considerable influence.
⑦
Social contradictions exist in
In the name of globalization, audiences are disbanded every day.
grow
alive
exist
electric current
look
manufacture
manufacture
about
empty
charming
at present
solid
about
middle
Lose the critical spirit. When the audience all over the world is immersed in
The overnight fame brought by the dream reality show.
When the image is in the middle, not many people can reflect it.
The consequences of covering up social contradictions are not only
Escape from reality and imitate TV programs.
Lifestyle and exciting behavior conveyed in the book. have
Analysts believe that juvenile delinquency means
Most of the information comes from the media. medium
Social responsibility behind the cultural industry.
The scene looked pale and helpless.
2
.
The disappearance of cultural individuality.
Television culture is another reason for identity.
Crisis is "cultural homogenization"
It refers to the world.
Some kind of cultural integration.
"It caused a classic.
Economic dependence and peaceful submission in the social sense.
Cultural substitution "
⑧
It will not only weaken culture.
Autonomy requires a culture in it.
Fracture, so that culture can be passed down and developed.
On the brink of crisis. There are many TV programs in the west.
The whole world, especially developing countries.
The influence of young people on the west is particularly obvious.
At the same time, cultural identity ignores national language.
change
Cultural homogenization caused by mass media
The trend is getting worse and worse, accounting for in this process.
The dominant American culture has become a global culture.
Models and examples of American consumerism.
Values have become a popular behavior concept in the world. one
Some scholars put forward the "media empire" with some concerns.
Theory, they think that some people live in no
People from the same region, different cultures and different nationalities will meet.
Observe and think in the same way and draw a conclusion.
Almost the same view and conclusion, and this view
The views and conclusions are undoubtedly represented by the United States.
Western culture and values as the standard, its
The result is the global similarity of people's behavior.
One. Like the Canadian scholar Colin? Hoskins
Say:
"A certain group of people should appear on the screen from time to time.
I saw my image reappear on the screen. seemingly
It is very basic, and even the nationality is not given.
The reason is only because of identity. continuously
Be careful with foreign models, you will be affected.
In order to be immersed in different dramatic environments endlessly
Eventually destroyed.
"
⑨
Of course, we can't ignore the judgment and division of the audience.
Analysis and creation through lineage, culture and region
The Influence of National Culture on Heterogeneous Culture
This blow will also impact a new world and people.
The flavor of national culture may not really disappear,
"use
The power of "quality" may not constitute a national culture.
A real threat. However, we are interested in the media.
The influence of "homogenization" cannot be completely ignored.
I hope the prospect of global culture can be like that of British scholars.
Mike. As featherstone described it:
"all of them!
Ball culture does not mean homogeneity or the same culture.
On the contrary, it shows us more and more
* * * Enjoy the small planet, and every day
Other countries maintain extensive cultural ties,
Bring us into the conflict of different world definitions.
The scope of the outbreak has also expanded. Competing countries
Local cultures have merged to form a global language.
The influence of competition is one of the global cultures.
This possibility.
"
⑩
TV news program form
three
Annual variation
This trajectory reflects the path of news reform in China.
It also reflects the development of TV culture in China.
Attribution of change and identity. Every new kind
The appearance of program form is not for the former form.
The state is completely abandoned, but updated and integrated.
The trend embodies the connotation of inclusiveness. get through
The analysis of program forms aims to better
Develop TV with Chinese and national characteristics.
Culture, with the continuous development of economic globalization,
God, avoid the global cultural identity model.
Homogeneity caused by cultural consistency, which also
be
middle
country
electric current
look
new
smell
correct
reform
about
title
middle
about
fair