On the other hand, Xiaomi's marketing and public relations are relatively poor, and Lei Jun is a rustic doer, which is not pleasing in this era of looking at faces.

Moreover, Xiaomi is born without an industrial base, and many things are outsourced. It's just software, which leads to the comparison between quality control and industrial design, which is also part of the reason for being hacked.

As an observer, it is a scarce quality to objectively evaluate the advantages and disadvantages of an enterprise. You can't expect most people to be rational. In fact, most people are emotional and blindly obedient. Have you read the book Mob? Therefore, "smart" brands will only spend money on advertising on high-rise buildings. They must allocate enough budget to invite high-level marketing talents, packaging talents and public relations talents, and Xiaomi has no such plan until now. It can be seen that the name "Xiaomi" taken by Reebs is quite capricious, which increases the difficulty of marketing and packaging high-rise buildings and even keeps them warm.