1953, and Marilyn? 6? As the first cover of 1 Monroe style portrait, it immediately caused a sensation. 1954, after the magazine was published 1 year, the sales volume of each issue has exceeded 65438+ 10,000 copies. Become the best fashion magazine. Then it soared all the way, and the circulation was as high as more than 7 million copies per issue. 1988, the clothing named after China's Playboy officially entered the Chinese mainland market, and was welcomed by young consumers because of its fashionable and avant-garde design style.

1999, brand new positioning, launched a series of fashion authorized goods, including: men's and women's clothes, accessories, underwear, swimsuits, shoes and hats, bags, bedding, fashion leisure products and glasses. Make the sales performance grow rapidly, and the products are sold to more than 30 countries around the world, with sales exceeding 800 million US dollars. In 2006, China National Business Information Center monitored and counted the sales of major shopping malls, department stores and supermarket chains in 2005, and Playboy was rated as "Top Ten Best-selling Brands in China Market".

2007: According to statistics, there are more than 600 specialty stores and counters in China. Now: Playboy glasses sell well all over the world. Professional brand designers have specially designed a series of fashion glasses for Asian consumers, which fully show the fresh, lively, healthy and progressive characteristics of young people in Asia and tailor-made a series of fashionable glasses full of youth, fashion and agility for an increasing number of consumer groups.