Once upon a time, the word Netflix appeared frequently in the American TV series that Bian Xiao liked to watch, and it was also mentioned many times in The Big Bang Theory and Modern Family. Domestic subtitle groups have translated it into Netflix, and at the same time, they will thoughtfully say that it is a streaming media giant. Bian Xiao suddenly realized that "Netflix" originally meant this! Until one day, when I saw that the title of my favorite reality show "Queereye" reached Netflix again, I decided to check the information and find out what this "streaming media" really meant. After the inspection, I was educated. Ok, let's explain what streaming media is. Refers to the online movie rental provider, which simply means that you can watch the complete works of American TV dramas directly for a fee, without waiting for the weekly update of the single episode. Netflix rose through this form of media.
The first revolution of Netflix
Why do you only pay attention to Netflix? Because Disney's father has panicked, the market value has almost reached him. Considering that it has a history of more than 80 years from a century-old store, the growth rate of Netflix has successfully attracted the attention of Disney. At present, Hollywood's big factories are basically old shops with a long history, such as Warner Bros. and 20th Century Fox. Most of them were developed in the 1920s, so Netflix is really just a teenager, but this teenager can develop as fast as Disney in Hollywood, and its growth trajectory is really worth learning. 1997, DVD began to replace video as the mainstream way for people to watch movies/TV series. Reed Jastin and another investor founded NetflixDVD rental service. Consumers can rent DVDs online, customers pay online, and DVDs will be mailed to their homes later. But the operating cost is relatively high, and Reed Jastin started the first revolution.
Due to the low popularity of online rental before, Reed Jastin changed the rental method to rent four movies indefinitely at the price of $65,438 +09.95. As soon as this method was introduced, it attracted many customers to subscribe to DVD, and this method also made Netflix slowly taste the taste of success. Of course, do you think that by this time, Reid Justin will start cutting leeks crazily, waiting for money? Although Netflix rented more than 654.38 billion DVDs in 2006, Reid Justin is worried that this way of watching movies will soon be eliminated. Instead of becoming the father of Xu Tailang in Han Han's movie "Braving the Wind and Waves", he hoarded a BP machine waiting to cut leeks, but wanted to start a new revolution.
Netflix is heading for the second revolution.
Streaming media has gradually stepped onto the historical stage. Netflix has become a data-driven streaming media service provider through technical reform, and has also developed "Cinematch data algorithm", which can recommend movies according to customers without waiting for customers to provide a large number of rating data before making recommendations, which has also become one of its key services. In 20 10, Netflix began to go to the world from the United States, launched market construction in Canada, Europe and Latin America, and gradually became a streaming media giant. Reed Jastin has no conscience to wait for the harvest at this stage, because he understands that only websites with large video capacity can really attract customers. So every year, Netflix pays a large sum of money to pay the copyright tax on videos. Friends, which the American people love very much, is the copyright fee that it spends 100 million yuan to renew every year. It is really difficult for children to raise wolves. This is its third revolution!
Throughout the success of Netflix, every time I take a knife, I dare to change my life and break through my limitations. So did you get inspiration from it? Don't be afraid to step out of your comfort zone. Only by maintaining long-term innovation ability can you become an evergreen tree!