Anta Group is a comprehensive multi-brand sporting goods group specializing in the design, production and sales of sports equipment such as sports shoes, clothing and accessories. The company was established in 199 1 and listed in Hong Kong in 2007. After nearly 30 years of development, Anta Group has transformed from a traditional private enterprise to a public company with modern governance structure and international competitiveness. Since 20 15, Anta Group has been the largest sporting goods group in China.
Since its establishment, Anta Group has actively fulfilled its corporate social responsibility and cared for the society. In the past few years, during major natural disasters, donations and materials have been provided to the affected areas. 20 17 China Youth Development Foundation and Shanghai True Love Dream Foundation jointly launched the "Prosperous Growth Public Welfare" program, and donated cash and materials.
By supporting physical and intellectual sports poverty alleviation projects, including donating sports equipment, establishing a dream center to promote literacy education, popularizing happy sports, Olympic culture and Anta sports dream courses, many teenagers are helped to enjoy sports happiness and thrive.
Scientific research strength:
As early as 2005, Anta established the first enterprise technology center in China sporting goods industry. In order to make a pair of sports shoes suitable for China people's feet, data of tens of thousands of China people's feet were collected irregularly.
The design team comes from all over the world and has set up R&D centers in the United States, Japan and South Korea, applying for dozens of independent research and development patents every year. Self-developed elastic glue, easy bending, energy ring, flying weaving technology and other scientific and technological achievements have also become the most popular products for consumers.
Anta Sports has set up R&D centers in the United States, Japan, South Korea and China. As of July, 20 18, about 25% of the company's senior executives have worked in multinational companies, and there are more than 100 foreign designers.