201-1/in June, the automobile production and sales were 23.038 million vehicles and 23 1 1 10,000 vehicles, respectively, down 9% and 965,438+0% year-on-year. Under the background of both declining production and sales, China's automobile industry is experiencing an unprecedented cold winter, and some automobile enterprises with unlimited scenery in the past are even on the verge of bankruptcy. So what caused the downward trend of the automobile industry? Are ordinary people not buying cars? Why the 20 19 auto market ushered in the cold winter of sales?

The global automobile market has entered the ice age.

Looking around the world, we find that not only China's car sales are not ideal, but the whole world is experiencing a crisis.

According to the data of the German Automobile Manufacturers' Federation, in the world's major automobile markets in 20 19, the automobile sales of China, the United States, India, Japan, Russia and other countries all declined, among which China and India are the regions with relatively large declines, and India even created the biggest decline since the global financial crisis in 2008, which shows that China is not the only one in the global automobile market downturn.

With the decline in sales and huge losses, many brands have also chosen to divest. Suzuki Motor, which was once in the limelight, once became a hot spot in China's small car market together with Alto, and now it has also left sadly. It can be seen that in this battle of life and death, no matter whether you are a joint venture brand or an independent brand, no one is really insured.

The rapid development of the automobile market has ushered in a sudden braking.

After 28 years' continuous growth, China's automobile market ushered in a heavy brake in 20 18, with production and sales of 27.809 million vehicles and 2808 1 10,000 vehicles, respectively, down by 4.2% and 2.8% year-on-year, which is the first time in 28 years, but I didn't expect it to be in 20 19.

From a technical point of view, China's automobile development is too fast, especially after China's entry into WTO. However, the car-making technology can't keep up with the pace, and the problem of scattered production also occurs from time to time, which leads to the problem that automobile reliability cannot be guaranteed. However, in recent years, the quality of both independent brands and joint venture brands has been steadily improving, and it is no problem to drive for five or six years, which undoubtedly prolongs the car replacement cycle for many people. In addition, the annual inspection of automobiles is becoming more and more convenient now. New cars are exempted from inspection for six years, and inspected once a year for more than six years. 15 years. Many cities have fast lanes for car inspection, and it is not so troublesome to inspect cars in different places, so many people are even more lazy to change cars.

In the context of the global economic downturn, wallets have been more closely protected.

There is another reason, I believe many people have the same experience, that is, the economic situation of 20 19 is not optimistic. Many emerging economies in the world have suffered economic crisis. Although China is still making steady progress, the pressure of life is also obvious. With the rising house prices year after year, many people's wallets have been hollowed out by house prices, and it seems that buying a new car is beyond their power.

Nowadays, when you empty six wallets to buy a place to live in a big city and bite your teeth and eat 40 pounds of pork, where can you get spare money to buy a car? As we all know, cars are consumer expenses. With the prosperity of the economy and the increase of income, people with bulging pockets will have the motivation to buy new cars.

The cost of using cars remains high.

The third reason is that the cost of car use is still high. The purchase cost of a car includes the car price, purchase tax and insurance. The cost of car use also includes fuel, parking fees, maintenance fees, fines for violations, and so on.

The biggest change is that parking fees have been rising. Just like the house price we mentioned earlier, a parking space now costs 65,438+10,000+. If you don't buy a parking space, you can't find a parking place. Even renting a parking space costs at least several thousand dollars a year.

While car sales are increasing year after year, the supporting parking resources are far behind, and the difficulty of parking is also a reason to limit users to buy cars. Nowadays, the Internet taxi software is too convenient. For people who don't always rely on cars to travel, taking a taxi is a more economical and convenient choice.

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With the decline of automobile sales year after year, the whole automobile industry has reached the moment of life and death, and a more cruel reshuffle is being staged. In the context of the whole winter, just a few happy families, such as BYD and other car companies, not only did sales not decline, but also increased against the trend. This is the time when advantageous enterprises highlight their competitiveness.

In 2008, the sales of former 10 car companies only accounted for 58% of the total sales, and in 20 18, this figure reached 89.2%, which fully reflected that the auto market that appeared in China was an era of clear victory and defeat.

From the domestic market, China automobile has entered the popularization stage, which is very different from that of 20 years ago. Although it is too early to say that the market capacity is full and there is still room for improvement, it is normal for the growth rate to slow down or even decline in the process of the automobile market approaching saturation, combined with the experience and growth laws of developed countries such as the United States, Europe and Japan.

What car companies need to consider is how to find their own position in this more concentrated and competitive market.

The history of cars in the world tells us that we can stay, do and cherish!

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.