The stock trend of listed companies can reflect its future trend. If all the stock markets are rising, it means that the current investment market is very good. You go up, I go up, you fall down. This is a normal phenomenon. Once the stock trend of listed companies goes against the general trend, there must be problems, either making big profits or losing big money. Gree Group encountered a strange phenomenon in the stock market in the first half of the year, that is, Gree's A shares have been in a state of continuous decline.
Gree's last share price was 36.5 yuan per share. Compared with its peak of 65,438+66.79 yuan per share in February last year, Gree's share price fell by 45.3% in just ten months. Supposedly, this is an abnormal phenomenon. Why do you say that? Let's analyze that in 20 19 and 2020, all the home appliance markets are not very good, and the whole market is in a weak and shrinking state. After the contraction, there will inevitably be a loose market, that is, 202 1, and the white goods market has broad prospects. Relevant institutions conducted relevant surveys from the perspectives of output, sales volume and domestic sales, showing an increase of 15 respectively. This data confirms the stability of the market, so we can rule out the influence of weak market on Gree's share price. The data we get above is the growth of the whole household appliance industry, and does not represent a Gree enterprise.
Looking inward for the root of the problem, Gree's financial department announced the operating income of the first three quarters, 47.083 billion. Although it is not a small number, it has decreased by 16.5% compared with the same period last year. The profit returned to the mother also decreased 15.7% compared with last year. Gree tried to find the answer to the question from this sentence, or that sentence, entrepreneurs or bosses always need to keep pace with the times and have a world vision. When air conditioning was mentioned before, people immediately thought of Gree. Yes, Gree does specialize in air conditioning. This is his old job. No air conditioner surpasses Gree in word of mouth and quality. However, I am afraid that I will be complacent without vision. Now is the information age, the intelligent age, and the era of Internet of Everything. You must have heard the news that mobile phones control TV, air conditioner, refrigerator and so on. In this respect, Xiaomi and Huawei are the most representative. As mobile phones and household appliances, they have made outstanding contributions to Zhilian and Haier.
In Dong Mingzhu's time, people paid attention to quality, applicability and reliability, but now times have changed. Now, after the rise of "8090", they are pursuing modernization when using electrical appliances. They are more concerned about whether these household appliances can serve mankind more conveniently. For example, can I connect my mobile phone? Can human-computer interaction be realized? Can you recognize speech? Can you recognize this image? Or fingerprint identification, and these advanced technologies are relatively skilled in the field of mobile phones. It would be great if mobile phones and home appliances could be integrated. A visionary boss can always grasp the pulse of the times and seize the opportunity to make a profit.
Midea Electric signed a contract with Huawei HarmonyOS System in 2020. As we all know, the United States forced Huawei to launch its own carefully prepared HarmonyOS system behind the restriction of Huawei's development, and HarmonyOS system, as Huawei's own brand, has unlimited potential and bright prospects. Midea's choice and Huawei's cooperation are undoubtedly the right choice. It is reported that after the news was released, Midea Electric was enthusiastically sought after by consumers, and Gree still lacked in this respect. It can be seen that innovative thinking and keeping pace with the times are the right choice. At this point, Gree should really study hard and catch up, otherwise the decline of Gree's operating income and profit will not exceed the current 10%. If you stick to the rules, stick to your own opinions and are unwilling to change, it won't be long before the losses will be even greater, and even negative growth may occur. In this changeable era, nothing is impossible. Due to the vigorous development of enterprises in history,
I wonder what happened to Gree. There are signs that a storm is coming, and bad news keeps coming. Gree wants to develop its own diversified enterprises, and once wanted to jump out of the circle of home appliance industries such as mobile phones, new energy vehicles and chips. The industries he invested in have not improved so far. Recently, the U.S. Department of Justice reached an agreement with Gree to delay the prosecution and compensate 9 1 10,000 dollars. Moreover, Gree Group has fully compensated the losses caused by the hidden dangers of dehumidifiers. In other words, Gree's dehumidifier is defective. The news discredited the brand built by Gree for many years, and Gree's image will be greatly reduced, which is unfavorable to Gree's future market development, and the negative impact will directly affect the Group's economic income.
The U.S. Department of Justice claims that Gree violated the U.S. Consumer Product Safety Law in the United States, and there is a provision that deliberately does not add the safety hazards of American imported products, which is a very serious crime and punishment. They claimed that Gree in the United States and Gree in Hong Kong did not explain to consumers that Gree's dehumidifiers had potential safety hazards, but only paid attention to them after consumers kept complaining to a certain amount, and finally adopted the practice of recalling these dehumidifiers. The US Department of Justice said that this was the result of the first batch of companies' criminal law enforcement, and the agreement also stipulated that Gree would continue to cooperate with the investigation and prosecution of the US Department of Justice.
The problem of dehumidifier can be traced back to ten years ago. On 20 12, gree air conditioning set up a joint venture company in the United States, and the low-capacity dehumidifiers sold were easy to catch fire. They conducted relevant tests and concluded that Gree's dehumidifier had design defects. Midea Gree Company reported this problem to the state, and attached 20 10 to 2065438+. Gree used inferior materials that did not meet the requirements in production. American Gree Company thinks this is dangerous and hidden trouble for them, and it is their duty to report to the government. The notice of recalling dehumidifiers issued by American management company was in 20 13 years. All dehumidifiers sold from 2005 to June 20 13 should be recalled, totaling 2.25 million units, involving 12 brand. Although the number of complaints about dehumidifiers was less than 1/10000, and no substantial harm was caused, Midea requested Gree to recall it in a responsible attitude towards consumers. From 20 13 to now, an understanding has been reached to suspend prosecution.
You can find that America is very cunning. This $9 1 10,000 is just an agreement to delay the prosecution, which does not mean the end of this matter. In other words, if there are still consumers who report the related defects of Gree Air Conditioning in the future, Gree Air Conditioning will continue to bear the corresponding compensation losses. As early as 2065,438+05, Midea filed a lawsuit against Midea Group and imposed a fine of 654,380+0.5 billion, forcing it to.
Then, Gree Air Conditioning lost 9 1 10,000 dollars on the surface through this incident, but in fact, the loss may be far more than that. Midea's strategy may be to lure the enemy deeper, and there is a bigger trap waiting for Gree Air Conditioning to jump in. Dealing with Americans is so unreliable. The tailgate of Volkswagen in Germany is a very convincing example. /kloc-in September of 0/5, Volkswagen of France sold a batch of diesel vehicles to the United States. These diesel vehicles are very environmentally friendly. During operation, these exhaust valves will be closed, reducing the exhaust volume and not polluting the environment. When the vehicle stops, the exhaust valve will be opened. However, in order to occupy the American market in the shortest time, the sample car provided by Volkswagen in Germany was far from the real car when tested in the United States. The result of the test is that little waste is discharged, but it is not so ideal in fact. In this incident, the German public took huge fines and compensation. In 20 16, Volkswagen took out a fine of 147 billion and handed it over to the United States. In 20 17, about 475,000 drivers collectively sued Volkswagen for compensation.
It is normal for a country like the United States, which is particularly troublesome, to sue others through legal procedures and initiate a collective complaint at every turn. And the enterprises involved will be fined hundreds of millions or billions. Besides, no one cares about the enterprises in China. Gree's crisis in the United States should be said to have just begun. We don't know what kind of chess the United States is playing behind its back, but it doesn't hurt to be careful.
In the face of heavy pressure, where will Gree go? As the boss and leader of Gree Group, Dong Mingzhu's pressure can be imagined. Regarding the US$ 9,654,380,000 fine paid to the United States this time, Dong Mingzhu stated that all this happened eight years ago, and nothing similar has happened since 2065,438+03. The fine has been paid in full, which has no impact on the normal operation of the company, and does it have substantial damage to the company's performance and income?
In 20 19, Gree Group had 583 million non-operating expenses. Gree specifically explained that this part of the money was mainly used for the settlement of dehumidifiers recalled in the United States, and the restoration should be like this. From 2007 to 20 13, Gree of the United States imported about 2 million dehumidifiers from Gree Hong Kong and Gree Zhuhai for sale in the United States. 206543. 1000000000005 Many people inside Gree, including senior executives, know these things, and the design defects have great security risks and may lead to fires. These employees in the United States also know that they are obliged to report these news to the national government, but these dehumidifiers have been sold for at least six months, which has brought huge losses to Gree, and the recall of these dehumidifiers is about one year later.
To this end, Gree Group explained that the agreement reached with the US Department of Justice mainly involved dehumidifiers exported to North America from 2005 to 20 12. 20 12 should have reported to the us consumer product safety commission, but due to the delay in reporting, 2015.45 million dollars reached a settlement, and gree group compensated the us consumer product safety commission. In 20 17, DOJ asked us to pay 75.75 million dollars to close the case for three years. In fact, the number of dehumidifiers recalled at that time was not exact because of the large time span, wide geographical span and many e-commerce and sales channels. It is also very difficult to do this. 20 13, Gree Group paid1500,000 and 20 15, demanding 42.5 million US dollars, but no agreement was reached, 20 15. From 2065438 to September 2007, the equity transfer of Gree Company in the United States was completed, showing that the assets of companies all over the United States were-65438+700 million.
Dong Mingzhu is known as the Iron Lady in business, and Dong Mingzhu led Gree Group into the world's top 500. She started as an unknown clerk. In a very humble enterprise called Lihai Air Conditioning, ordinary air is like air, but this is where she achieved her career. How many hardships she has experienced, from a shy person to a strong woman, the change of life has not knocked her down, but made her more and more frustrated. The success of the challenge made her achieve initial results, deeply cultivated the air-conditioning industry and became an industry leader. What she often says is that she owes her family too much, especially her son. A dedicated leader like her will surely save the day and run Gree better. # Gree # # Dong Mingzhu #