First look at the online and historical live broadcast data of the product, and analyze whether it is normal by observing the online number, fan interaction, product transaction, sound waves, etc. If the data is abnormal, the authenticity of the live broadcast room is in doubt;
Second, whether the product description and the length of product launch are abnormal. Generally, a few minutes of product explanation will quickly drive the audience atmosphere into the spike link, and the product launch will not continue. If the product explanation time is too long and there are many product release activities, the authenticity of the product in the live broadcast room is in doubt;
Third, watch the praise and evaluation of the products in the live broadcast room, and pay attention to the consistency between the comments and evaluations and the products in the live broadcast room. If the evaluation content is obviously inconsistent with the product style, there is a great possibility of false live broadcast in the live broadcast room.
Extended data
Precautions for shopping in live broadcast room:
When shopping in the live broadcast room, don't trust the terminology of anchor marketing easily, but carefully observe the price change trend and product qualification of goods; Try to buy goods in official flagship stores or live broadcast rooms of well-known anchors, because these live broadcast rooms have relatively high credibility and can reduce the risk of buying fakes.
In addition, after receiving the goods, we should make good use of the third-party evaluation website to evaluate the authenticity of the goods, and report the fake and shoddy problems to the platform in time to prevent the influence of the live broadcast room from further expanding.
Consumers should keep relevant shopping records (such as advertisements and payment vouchers). ) at the time of the first shopping live broadcast. Because online shopping information is difficult to recover after being deleted, consumers should take screenshots and keep relevant original materials when purchasing, which requires sufficient evidence to support their demands.
If you find that the product quality is unqualified and inconsistent with the advertising, you should communicate with the merchants in time. If negotiation fails, you can apply for platform intervention or complain to the market supervision department, or you can bring a lawsuit to the people's court for the damage caused by product quality.