Considering the channel positioning of the demand side, because of the different content, the style of each channel of the portal website is also different, so designers should also consider the sense of movement of sports channels, international high-end financial channels and so on when designing.

Considering the positioning of this topic, the positioning of the topic sometimes conflicts with the positioning of the channel. For example, under the intellectual and rational style of the women's channel, sometimes some lovely little women will come, and sometimes they will be warm and romantic. In the case of this style conflict, we still focus on the positioning of the topic, and of course try not to deviate too far from the channel style.

Second, understand the dominant position of words in banners.

In composition, a banner is divided into two parts, one is text and the other is auxiliary picture. Although the auxiliary graphics occupy most of the area, it doesn't.

Explained in words, it is difficult for users to know what this banner is trying to explain. To understand a person's emotions, just read his five senses. In one place

In banner, the title text plays the same role as the five senses, so I personally think that the text is the protagonist of the whole banner. Therefore, word processing is particularly important, and there are several small problems in word processing.

Skills, share with you.

Distinguish between the main mark and the sub-mark, from the primary and secondary point of view, the main mark is the main mark, the font should be large and the color should be eye-catching. Sub-standards play an auxiliary role in both content and form to main standards. A good banner title word processing is full and concentrated.

If the main bid is too long and the demander is unwilling to delete the text, the important keywords in the main bid will be weighted, highlighting the main information and weakening the words with less information, such as' de',' zhi',' he' year' and' x'.

long

In the title, if you put' collecting all kinds of Dragon Boat Festival customs' in one line, it will be irrelevant. I put forward the most important information of the Dragon Boat Festival here, so that users can easily enter the ring.

Environment, and then let them continue to learn more information. Here's a little trick. Although I use three fonts here to represent "collecting all kinds", "Dragon Boat Festival" and "customs", I can still read "collecting all kinds"

This is a broken statement, because the same red color plays a big role.

If the overall text of the demander is too short and the picture is empty, you can add some auxiliary information to enrich the picture. Such as adding English, domain name, channel name, etc.

Thirdly, construct auxiliary vision.

The title is the most important part of the banner, but the auxiliary vision plays a role in setting off the title text. However, this is also the most difficult job, and the designer's personal style and mobility can be vividly expressed here. Regarding the relationship between words and auxiliary vision, I have listed three common collocation methods here, which have different effects and different feelings.

Three common collocation methods of words and auxiliary vision;

1, text+background. Features prominent text, concentrated text vision, strong sense of reporting.

2. Two-stage text and theme, in which the text patterns complement each other and play the role of word, word and object patterns to help understanding. This banner is suitable for introduction class or product class.

3. The three-stage form of subject+background+text is characterized by the combination of reality and reality, and the relationship between primary and secondary is obvious. It is also the most effective and widely used form.

Fourth, the theme creativity in artistic expression.

1, serious topics can also produce new feelings.

When doing news reports, when encountering serious topics, the average designer will be more cautious, afraid and unwilling to make visual innovations. Therefore, with this topic, the picture effect will generally be more modular, with weak information and insufficient appeal. At this time, if designers dare to emancipate their minds and make some innovations, serious topics can actually achieve unexpected results by creating new feelings.

/the theme text is buried in the torrent, giving people a sense of integration. Floods, lightning, dark skies and flooded cities have a strong sense of disaster. The officers and men of the armed police in the corner are fighting floods, making the overall disaster reveal hope, which is sad but not hurt. Designers sometimes have to not only control the picture, but also grasp the theme of the topic, which is also the quality that a designer should have.

this

This is a special topic of Spring Festival travel rush craze. I use a lot of oblique structures when dealing with pictures, because oblique structures are more suitable for expressing that kind of anxiety when they are composed of things and things. Crowd, cloudy sky, with hope in anxiety, when a small

A small train ticket can reflect the dawn of going home. I think maybe this is how many people feel about the craze in Spring Festival travel rush. Looking back at the topics of other portals, it is very glamorous and a sense of socialist superiority arises spontaneously.

I don't know who is right or wrong, but on second thought, I'm lost.

2. Easy topics can create a sense of humor.

Sometimes, we will do some relaxation and entertainment projects. When doing these projects, designers will be more open.

4. Work can also bring a little mood.

Sometimes a little creativity will add a lot of color to banner.