Phoenix peach has been cultivated for nearly 70 years, and it is a science and technology demonstration garden, covering an area of 1 100 mu.

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Phoenix peach is famous for its beauty and color.

Brilliant, delicious, delicate meat, tough and easy to peel, thick and sweet juice, rich flavor, instant in the mouth and other characteristics and famous at home and abroad. There are more than 30 varieties of Fenghuang peach, which are divided into early, middle and late maturity. Tezaotao peach is listed from the end of May to the beginning of June, including Chunlei, Zaohualu and Xiahui 1, each about 100g. Early-maturing varieties, including Yuhua Dew, Yinhua Dew, Zhao Xia and so on, went on the market in the middle and late June, each weighing about 150g. Mid-mature varieties include Baifeng and Chaohui, which were listed in July, each weighing150-200 g. Late-maturing varieties, namely Hu Jing Honey Dew, Baihua Honey Dew and Yangshan Honey Dew, went on the market in late August, each weighing 200 grams. There are many varieties of peaches, including 7 excellent varieties, among which early-maturing "Yuhualou", middle-maturing "Baifeng" and late-maturing "Baihua" peaches are the best. It is not only good in color, fragrance and taste, but also contains some protein, fat, vitamins and various minerals. 1 Nutritional value of peach: Peach is a kind of fruit with high nutritional value, which contains protein, fat, sugar, calcium, phosphorus, iron, vitamins B and C, etc. Peaches have a high iron content, almost ranking first among fruits, so eating peaches can prevent anemia. Peaches are rich in pectin, and regular consumption can prevent constipation. Chinese medicine believes that peach is sweet and sour, slightly warm, and has the effects of invigorating qi and nourishing blood, nourishing yin and promoting fluid production, relieving cough and killing insects. The medicinal value of peach mainly lies in peach kernel, which contains amygdalin, fatty oil, volatile oil, lactoferrin and vitamin B 1. "Shen Nong Ben Cao Jing" said, "Peach kernel tastes bitter and has a flat nature. The efficacy of controlling blood stasis, eliminating evil and killing insects. Peaches have a unique effect on treating lung diseases. Sun Simiao, a famous doctor in Tang Dynasty, called peach "the fruit of lung disease, which is suitable for eating". The immature peach fruit is called dried peach, which is bitter and warm, and has the function of astringing sweat and stopping bleeding. For patients with yin deficiency, night sweats and hemoptysis, decoction of10-15g of dried peaches has therapeutic effect. For trauma patients with swelling and pain due to blood stasis, appropriate amount of peach kernel, raw branches, rhubarb and Dalbergia odorifera can be ground into powder and taken with rice vinegar to remove blood stasis and reduce swelling and cure trauma. Peach blossoms can also be used as medicine. Bake white peach blossom and grind it into fine powder, and take it with 1-3g honey water every time. It has obvious curative effect on edema, ascites, beriberi, foot swelling, dry stool and adverse urination. The resin secreted by peach peel is sticky, sweet and sour, non-toxic, and has medicinal value, which can treat diseases such as chyluria and diabetes.

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The scenic foothills of Fenghuang Mountain and Eshan Mountain in Zhangjiagang City are the main producing areas of the famous Fenghuang peaches. Phoenix peach is an excellent variety introduced from Wuxi by 1952 and bred after a long time. The skin color is light yellow, milky white and reddish, with the characteristics of large fruit, tender meat, fresh and sweet, juicy and easy peeling. Phoenix peaches are mainly cultivated varieties such as Baifeng, Baihua, Huangpi and Xiaoqing, and are exported to Suzhou, Nanjing and Shanghai. Behind the increase in income is good news. According to the local responsible comrades accompanying him, since the beginning of this year, the cultivation of Phoenix Peach has undergone new changes in industrial scale, brand quality and market organization, and the entire Phoenix Peach industry is achieving a new upgrade.

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The planting area has exceeded 10,000 mu, and the planting area of Phoenix Peach has reached 1 10,000 mu! According to Zhang Xinjian, deputy mayor of fenghuang town, the local peach cultivation has a history of 100 years, but in the early days, it was only used as a courtyard economy, and farmers planted it sporadically in front of the hall and behind the house, not to mention any scale at all. Later, with the acceleration of the adjustment of agricultural industrial structure, the town took advantage of the trend to help farmers take the lead and develop large-scale planting. From the initial 400 mu to the establishment of a peach planting demonstration garden with a core area of 2 100 mu, relying on this 1,000-mu peach garden, the whole town's peach farmers were encouraged to plant peaches by radiation. The pace of large-scale planting has been leaping forward since 2007, when the peach planting area reached 4,000 mu, and in 2008 it expanded to 2,000 mu, reaching 6,000 mu. Last winter and this spring, fenghuang town started with optimizing varieties and improving peach quality, helping farmers in the town to expand planting area and optimize planting structure. This move has been positively responded by the majority of peach farmers, and the planting area has been expanded from 6000 mu to 1 10,000 mu. With the expansion of the overall planting scale, there has also been a significant change, that is, the single planting scale of peach farmers is also further expanding. It is reported that among the 4,000 mu of peach planting area expanded this time, many peach farmers planted more than 100 mu of peaches, and Shao Rong, a peach farmer in this town, planted 200 mu of peaches, becoming the largest peach farmer in the local area. In the past, peach farmers planted dozens of acres at most, and the general planting scale was several acres. The confidence of peach farmers comes from the best-selling market of peaches. Xu Jianfei, a villager in Gushan Village, originally planted 30 mu of peaches, which is a professional peach planting household. Last year, I sold one-season peaches, which not only opened the markets in Wuxi, Shanghai and Suzhou, but also sold a single peach for 8 yuan each, making the sales of peaches customized. This year, he planted 150 mu of peaches at once, with a total area of 180 mu. "Now Phoenix Peach is becoming more and more famous and can sell at a high price. Last year, high-quality peaches were not only expensive, but also in short supply, which shows that the peach industry has great prospects for development. " Xu Jianfei is full of confidence in the future. Zhang Xinjian said that nowadays, the peach industry has really become a beacon in Phoenix, and farmers are more and more enthusiastic about planting peach, and the scale will be bigger and bigger.

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Brand quality improvement and marketing promotion are two-pronged. Nowadays, the importance of brand is self-evident. With the expansion of planting scale, Phoenix Peach has spared no effort in brand building. Brand building is based on quality first. After decades of careful cultivation and improvement, the variety of Phoenix peaches has increased from 4 to more than 20 now, and a pattern of fresh peaches coming into the market from May to June every year has been formed. At present, Phoenix Peach has three registered trademarks, namely Heyangshan Brand, Yushan Brand and Zhu Feng Brand, and three peach varieties, namely "New White Flower", "Honghua" and "Beijing Morning Post", have been rated as high-quality fruits by the Provincial Agriculture and Forestry Department. Baihua, Honghua and Xinbaihua have passed the green food certification of China Green Food Development Center. Last year, Heyangshan Phoenix Peach, Emeishan Phoenix Peach and Beijing Zaochang Peach won the gold medal for quality fruit in Jiangsu Province. Zhang Xinjian said that the introduction of varieties of Fenghuang peach follows a principle: first consolidate the original varieties, and then introduce varieties suitable for local cultivation and in line with local industrial development. Like the peach introduced in greenhouse last year, the biggest advantage is that the listing time of Phoenix peach can be advanced to the beginning of May, so that the production cycle of the whole peach can be extended. On the other hand, brand building comes from the continuous improvement of market influence. The "Peach Blossom Festival" and the Peach Promotion Conference held for many years in a row are wonderful works to enhance the brand reputation. Zhang Xinjian said that the most direct effect of "Peach Blossom Festival" and peach promotion meeting is to expand consumers' awareness. This year, Phoenix Peach will also declare the geographical indication of agricultural products, and the peach producing area will also declare the standardized production demonstration zone in Jiangsu Province. These two measures undoubtedly add luster to the brand of Phoenix Peach. At the same time, peach farmers' brand awareness is getting stronger and stronger, and they have also started diversified businesses based on brands. Shao Rong, a big planter, engaged in three-dimensional farming with Taoyuan last year, raising Taoyuan chickens and opening a restaurant. There is a bumper harvest of peaches in one season, with an average income of nearly 10 thousand yuan per mu. The supply of chickens in Taoyuan is in short supply, and the joint income is also considerable. To this end, Shao Rong expanded the planting area this year, and at the same time developed diversified businesses to increase income and get rich.

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The sales of fried peaches by professional cooperatives and brokers are good, but it is more important that peaches have a market. Zhang Xinjian said that it is obviously unrealistic and unscientific for Phoenix peach industry to develop to the present scale and only rely on individual sales of peach farmers. In this situation, in July 2007 1, Phoenix Peach Professional Cooperative came into being. 150 More than 50 peach farmers joined the cooperative one after another, and many peach farmers became brokers, realizing the professional division of labor in peach planting and sales. Today, there are seven cooperatives in the town, which are composed of 1200 peach farmers. In 2008, relying on the team of cooperatives and brokers, Phoenix Peaches implemented "five unifications" in sales, that is, unified brand, unified packaging, unified price, unified quality grading and unified marketing, which enabled grade peaches to enter large supermarkets and set up more than 40 sales outlets in surrounding cities. At present, the sales of Phoenix peaches are similar to the product sales of enterprises, which are dominated by market economy and constitute the sales model of peach farmers, cooperatives and markets. Taonong Xu Jianfei and Xu Yunfei became brokers after they joined the cooperative. Last year, their peach sales reached more than 200 tons and 100 tons respectively, which solved the peach sales problem of other farmers in Momo. Zhang Xinjian told reporters that the planting scale of Fenghuang peach has reached 1 10,000 mu this year, and the sales problem will be a big problem at that time, so it is necessary to plan ahead. To this end, the town organized a large peach grower in the town a few days ago to discuss sales issues together. On the one hand, we will further improve the market-oriented organization of peach sales, on the other hand, we will introduce peach processing enterprises to deeply process peaches and lengthen the industrial chain. At the same time, the development of leisure sightseeing agriculture is also a major development direction of Phoenix peach industry in the future. The town is planning to build a brand-new Phoenix Peach Planting Demonstration Park, which can not only test and display new products, but also provide tourism and leisure. "Our goal is to promote the development of the secondary and tertiary industries with one production, truly expand the peach industry and increase farmers' income," Zhang Xinjian said.