1880: Addo, the ancestor of the founder of montague? Adolphe Tinland set up a silk factory in Sover, and the family business has been running for several generations.
1925: George, the founder of montague? George Tinland founded a silk knitting factory, and he was the first to carry out marketing under the brand of Montague, and launched women's silk underwear and stockings, which marked the high-end fashion at that time and carried forward the fine tradition of montague insisting on producing classic high-end and high-quality products.
1940s: montague once again introduced lace silk underwear, but after the end of World War II, the supply of natural silk raw materials was in short supply, prompting the successor of the factory, Mr. Ding Lan's son-in-law Leo? Leo Gro came up with the idea of inventing rayon instead of natural silk. To this day, montague is still run by the Gao Shi family.
1964: under the leadership of Mr. Gao Shi, the factory finally successfully developed a unique Fil Lumiere "bright silk" fabric, which can be used to make knitted T-shirts and sportswear; Because this material is comparable to natural silk in appearance, softness, comfort and feel, and it is refreshing, not easy to fade, strong in water absorption and permanent, Meng Tejiao's "bright silk" sweater quickly became famous in many countries. At the same time, the brand has also developed other materials, such as plush, silk, cashmere wool and cotton, to design and produce high-end knitted fashion.
1979: The brand first landed in China through its Hong Kong headquarters. The improvement of "Bright Silk" made Montagut develop rapidly in the domestic market, and in the early 1980s, it became a multinational enterprise all over five continents. There are sales offices in Europe, America, Africa and Asia.
1999: With the unprecedented success of the brand in launching different product lines in the domestic market, Montague has opened branches in Beijing, Shanghai, Guangzhou and Chengdu to better monitor the development of its brand image.
2007: In order to provide better services to customers and retailers, Montague authorized the establishment of Guangzhou Montague Commercial Co., Ltd. in Guangzhou.
In 2008, LATITUDE, a brand-new casual wear series, was launched, aiming at a group of urban young people, injecting sunshine and dynamic elements into French style and first-class craftsmanship.
2009: Parisians, aimed at young women in fashionable cities, performed in several pilot projects in China. From exquisite workmanship to exquisite and contemporary design concept, it just shows the French style and elegance of montague.
20 10: Montague upgraded the visual image of its formal suit series and LATITUDE series, and its unique and eye-catching brand trademarks, advertisements and store design conveyed the eternal leisure French elegance of the brand.
20 1 1: Meng Tejiao is committed to opening two series of self-operated shops and counters in major cities in China, so as to improve its huge sales network and provide better services for its loyal customers.