The relationship between Sam Supermarket and Wal-Mart, Sam Supermarket has hundreds of branches all over the world. Can bring customers a comfortable and spacious shopping experience, and will adjust the goods according to the consumption habits of members in different regions. The relationship between Sam Supermarket and Wal-Mart.

The relationship between Sam Supermarket and Wal-Mart 1 Sam member stores was founded in 1983. It is a brand owned by Wal-Mart, a high-end membership store. There are nearly 8 stores in the world, mainly engaged in clothing, daily necessities, electronic products, office users and food, which can provide consumers with diversified products and services.

Sam member stores can accurately judge consumers' core demands, grasp consumers' psychology, not only provide high-quality and high-priced goods, but also provide consumers with the refined operation of the high-end living standard membership system, thus becoming a leader in the paid member industry. At present, Sam not only speeds up the development of offline stores, but also vigorously develops e-commerce business in various channels.

Wal-Mart, the largest chain retailer in the world, entered the China market on 1996. In recent years, Wal-Mart's sales have been ranked first in the world. Up to now, Wal-Mart has 1 13 stores in the world, and it is still expanding. Wal-Mart opened its first Wal-Mart shopping plaza in Shenzhen. Its most successful place is to meet consumers' basic shopping needs, take timely actions against consumers' escalating shopping behavior, and constantly explore new needs to meet consumers' differentiated shopping needs. And build an online shopping platform so that consumers can enjoy high-quality goods and services without leaving home. Moreover, in the face of fierce market competition, Wal-Mart is constantly demanding breakthroughs and changes, such as increasing non-retail business in online stores, laying out small retail stores, beginning to reshape the logistics system to adapt to new consumption habits, and launching online e-stores with data as the guide.

Where is the Sam Member Store?

1, sufficient parking space

Because Sam's member store is aimed at the middle and high-end consumer groups, and most of these people are shopping by car, sufficient parking spaces take into account the needs of users, and Sam's member store will basically provide members with at least 1 free parking spaces, which can ideally radiate at least 50,000 people around them.

2. Unique "site selection"

Sam member stores determine where their potential customers are according to their own positioning. Therefore, the location of the store is very important, both close to the members and convenient transportation. Member stores in Sam are generally built in shopping centers, which is different from the architectural style in the United States and has local characteristics to cater to the habits of consumers in China.

3. Preferential price

The operation of Sam member stores is different from that of ordinary supermarkets. The core point of member stores is to improve the repurchase rate of members, meet consumers' demands for prices, keep consumers coming back and build trust in brands. Most of the goods in Sam member stores are mainly packaged in large packages, which can meet the long-term consumption demand of consumers and have more advantages in price.

The relationship between Sam Supermarket and Wal-Mart 2 Sam Supermarket is a membership store under Wal-Mart Department Store in the United States, with hundreds of branches all over the world. It can bring customers a comfortable and spacious shopping experience, provide best-selling goods all over the world, and adjust the goods according to the consumption habits of members in different regions.

The Difference between Sam Supermarket and Wal-Mart

1, different systems

Wal-Mart's Sam member store charges its members a membership fee of 150 yuan every year to enter the store for shopping.

Ordinary stores can shop in the store without a membership card.

2, the number of different types of goods

Wal-Mart's Sam member store does the opposite, offering only a limited choice of goods for its members. This move of Sam's member store saves members the trouble of selecting goods, saving time and money.

There will be more kinds and quantities of goods in ordinary stores, and customers need to take the time to choose the right goods themselves.

3. Commodity pricing is different.

The commodity pricing of Sam's member stores is about 8% lower than that of other stores on average. In Sam member store, you can buy 22.2 yuan of Valentine's wheat beer (4 cans) and 4 bottles of Starbucks coffee for only 52.8 yuan.

The pricing of goods in ordinary stores is not much different from that in other large supermarkets.

The relationship between Sam Supermarket and Wal-Mart. There is a supermarket, and no one from 260 yuan can even go in first.

Yes, it's a large supermarket chain: Sam.

Controversial membership system

A few days ago, Wal-Mart published a happy newspaper, which read "Good news! The number of paid members in Sam has exceeded 4 million. " .

It's really good news.

It can even be said that many people may not have thought of it before. Tickets in 260 yuan have not only failed to become a barrier between consumers and Sam, but even more and more hypermarkets have begun to follow the operation mode of Sam and set up warehouse-style member stores.

As the first high-end paid membership large-scale retail enterprise in China, when Sam first entered the China market, many people were worried about it.

After all, its living environment at that time, if described in one sentence, was "there were wolves in front and tigers behind".

On the one hand, the rapid development of online e-commerce has changed people's shopping habits. More and more users tend to use APP to buy daily necessities, and their dependence on offline supermarkets is reduced.

Coupled with the continuous rise of community group buying and other formats, the traditional hypermarket industry has been severely impacted and its profitability has fallen sharply. The good days are long gone.

The performance data of RT Mart, Yonghui, Renrenle and BBK in recent years are enough to explain everything.

On the other hand, it is the question of "tickets" mentioned above.

Before Sam, few supermarkets set a threshold for consumers, and most people lacked understanding and recognition of the consumption patterns of paying members.

Therefore, just after the expansion, Sam supermarkets were caught in the whirlpool of public opinion more than once because of the paid membership model.

I haven't bought anything yet, and the money has already cost 260 yuan. That doesn't sound easy to accept.

Why can Sam members continue to grow?

Wal-Mart's global third-quarter financial report shows that Sam and China have achieved double-digit growth in comparable sales and membership.

At present, Sam has operated 36 stores in 23 cities in China. It is estimated that by the end of 2022, Sam will have 40 to 45 stores in China.

The data is fresh and direct.

From the practical point of view, the current operation mode of paid members in Sam seems to be feasible and successful.

The question is, why do supermarkets that don't charge fees have a miserable life? They have to reduce their armaments in order to survive, or they have to sell out directly and charge tickets, but Sam, where tickets are not cheap, can live so well?

In the business world, behind all seemingly unreasonable phenomena, there must be one or more reasonable reasons.

There are no exceptions.

There are two main reasons why the number of paid members of Sam can grow against the trend.

First, as mentioned above, people's shopping habits are different now, and more and more people like to buy the products they need online, no matter what.

This Sam is also very clear.

Therefore, I did not firmly circle myself into online stores and actively explore the development of online fields. Now, Sam has covered most parts of the country through the e-commerce platform.

In September this year, Sam APP also launched a nationwide distribution service to further open up offline and online channels.

The just-concluded double 1 1, Sam's sales on the e-commerce platform is about three times that of the same period last year.

Second, create differentiated selling points.

This may seem a bit big and empty at first glance.

But careful consideration is really the foundation of Sam.

Many people are willing to spend money to open Sam members because they can buy high-quality and cheap goods in Sam, because it is like a large shopping paradise, and because "no one will go out of Sam hungry".

Products, services and after-sales.

Every link of it is trying to create a unique feeling for consumers, making everyone feel that this 260 yuan is well spent.

Does Sam's success mean that the warehouse-style member stores will become the breakthrough point of hypermarkets?

When more and more competitors flock to this track, how does Sam keep the competitive advantage?

One question after another, maybe we can only wait for time to give us an answer.