MaryQuant, a British fashion designer, is known as the "mother of miniskirts". The series of miniskirts designed by her started and has been leading the development of modern fashion trends.

Chinese name: Mary quant.

Mary quint

Alias: Mary quant

Nationality: UK

Date of birth: 1934 February 1 1.

Occupation: British fashion designer

Major achievements: Vigorous Group

Representative works: miniskirt series

character introduction

"The size of miniskirts in popular women's wear". As Professor A Black and Professor M Garland said in their book "History of Fashion", "With the opening of mary quant in Baka Department Store in King's Road, London, an unexpected new page in the history of fashion began." 1965, mary quant lengthened the women's pullover by six inches to become a dress, which caused a sensation of "mini style" fashion. Driven by her personal practice, mini-style fashion is popular all over the world. The rise of skirt hem to an unprecedented height is evidence that human beings collectively challenge tradition.

Breaking the Taboo

The 1960s was a period full of contrasts. On the one hand, teenagers on both sides of the Atlantic are resisting and rebelling against the existing social system with an unprecedented radical attitude, creating their own music and clothing standards and a strong independent posture. On the other hand, deep-rooted and potential conservative ideas began to emerge, trying to reproduce the classical clothing style, and Paris fashion designers and boutiques also revived. Clothing in this period is characterized by breaking through traditional restrictions and taboos, and the most fashionable word in advertisements and media is "young". The clothes of rebellious youth from King's Road in London, England inspired designer mary quant, who put forward the slogan: "Cut the skirt short."

From 1955, mary quant started to run Bazaar, a women's clothing store located in KmgRoad, London. Her fashionable underwear and cosmetics became the idols of the times, and her mini style became the pioneer of the swaying fashion revolution in the 1960s, creating a new look of fashion development. At that time, young women dressed differently from their mothers for the first time. With the emergence of new fashion clothing stores catering to young customers, they have also established their own clothing styles. Most of these popular styles were formed in a London market run by designer mary quant and her partner Alista Plancott Green. Mary quant's design is designed to make people excited. She advocates that clothes should be comfortable, interesting and sexy. Female underwear manufacturers began to pay attention to a newly discovered consumer group-young women's demand for fashion. These young girls need simple and comfortable underwear. An adjustable elastic band is added to the bra, and expensive printed cloth is popular in women's shorts.

American agitation

1960, mary quant came to the United States, and the free and open character of Americans inspired her design concept. 1962, her first series was published in American vogue magazine, which was immediately welcomed by local youth. The following year, Quant's "Vitality Group" company was announced, and the girl fashion represented by "mini skirt" violently impacted the world fashion stage. This new wave, called "London shock" by historians, has brought a brand-new look to the fashion world with the popularity of leather boots and hippie hair.

From 65438 to 0965, miniskirts and space fashions became more and more popular all over the world, and mary quant further raised the skirt hem to four inches above the knee. This little skirt, called "London Style", eventually became an international fashion model and was enthusiastically sought after by young people. Adult women also accepted this change with admiration, and various styles of mini dresses came into being. A new generation of designers, such as Marie Quant, Gu, Saint Laurent, Anjaro, etc., have also launched mini skirts with different styles. Even Queen Elizabeth contributed to this. During her visit to the United States this year, she happily watched a large-scale miniskirt performance held for her by new york fashion institutions. 1969, the miniskirt finally evolved into a very short tight-fitting hot pants in the "last madness". 197 1 year, the edge of "London style" gradually weakened, the skirt fell sharply, and a new round of fashion began again.

World achievements

Mary quant's earth-shaking fashion design adopted a simple daisy as the theme from the beginning, from the extraordinary street in London in 1950s to the recognized international brand in the late 1990s. Nowadays, mary quant's design has become the coordinate of contemporary fashion. As soon as it appears, its vibrant design will be quickly adopted by fashion followers, photographers, hairdressers and models. Her insight and pioneering work shine on the world through her novel designs and eye-catching declarations. She once publicly commented: "I love fashion, high taste brings death, and fashion brings life."

1963, mary quant released "GingerGroup" series of works. This series has introduced new designs, such as link separation styles, coats and sportswear, and has been distributed and sold all over the world internationally. 1965 released rain gear and tights, which were later extended to brand-name stockings and underwear. Seven years after the first women's clothing store opened, mary quant's clothes can be bought in Britain, the United States, France, Italy, Switzerland, Kenya, South Africa, Australia and Canada.

By the end of 1990s, the annual sales of mary quant Empire exceeded10.50 billion pounds, and the Japanese market was the largest. In Japan, there are more than 200 clothing, apparel and cosmetics stores with "Mary Scott color". As a major contributor to the mass production of modern fashion and the emergence of international designer brands, mary quant has become a typical example of contemporary fashion and design. Her originality and pioneering spirit shine through her novel designs and striking declarations.

win an honour

According to the British "Daily Telegraph"1February 30th, MaryQuant, the fashion legend in 1960s and the founder of miniskirt, was awarded the title of dame by the Queen of England together with KristinScottThomas and JoanCollins. Julie Dean, another fashion designer and founder of Cambridge Bag, was awarded the Order of order of British empire.