Computer forums, post bars, blogs, Weibo, WeChat, headlines, etc. In the era of mobile internet, it appears in the form of articles, dynamic essays, questions and answers, long videos, short videos and small videos.
In 2003, self-media was proposed by the American Press Institute, and its predecessor was "Media 3.0".
In 2005, the appearance of blog truly marked the arrival of the era of self-media, and blog entered China and gained recognition at the public level.
In 2008, blogs entered its heyday, with 654.38 billion blogs in China.
In 2009, Sina launched Weibo.
20 1 1, Sina Weibo reached its peak.
On 20 12, wechat launched wechat official account (wechat official account).
20 13, the media began to rise. Mobile Internet With the popularity of smart phones, the official WeChat account has developed rapidly, and the emergence of WeChat circle of friends has brought convenience to people's lives. Users read articles and communicate through friends circle.
20 14 started to make money from the media. Some individuals get commercial realization by operating their own self-media accounts, and a few have considerable income. The official account of WeChat WeChat was operated by some people and became the beginning of "entrepreneurship".
At the end of 2065438+2004, the WeChat team launched the "authentication system", which is more and more inclined for enterprises to operate public accounts. The operation of WeChat official account has to be team-oriented.
During the period of 20 14-20 16, due to the appearance of short videos, Tik Tok and Aauto changed the way people watch videos more quickly, taking up more and more fragmentation time, which made videos develop rapidly.
20 18, short video platforms have mushroomed. Tencent launched micro-vision, Baidu launched a national small video, and Tik Tok is still the leader, occupying the absolute right to speak in the field of small video.
In 20 19, ByteDance, the parent company of today's headline, launched a short video social platform based on young people-Duoshan, which opened a new development course in the field of content entrepreneurship. Through the efforts of the team, the multi-flash payment process that does not rely on WeChat platform has been realized, which is a great reform.
Nowadays, there are more and more new media platforms such as Tik Tok, Today Headline, Baijiahao and Tian Tian Express, which are represented by platform function recommendation and accurate content distribution. This proves that this is a developable commercial road, and many traditional media are forced to transform into new media.
1, look at your related explosive articles in media-related fields. Analyze and learn what attracts readers in other people's articles and what you can learn from them.
2. Track hot events. The attention and reading volume of hot events can quickly grasp the audience's preference range.
3. Focus on a certain field and be prepared for deep cultivation. Only by gathering together can we attract like-minded people, label our own media and recommend them to more users in this field.
4, improve reading, you can read more explosive articles in related fields and learn from them.
The future development trend of the media: There are more and more opportunities to realize the media platform and business. Only when good content is professional enough and attractive enough can we achieve longer-term output.