Spark 2022 tencent games Conference
At this year's tencent games conference, Zhang, a well-known game anchor of Huya, became a friend recommender of Tencent, which further stimulated the online interaction enthusiasm of users of games and live broadcasts. Equally exciting is that the "Tiger Tooth Anchor New Tour Trial Group" and "Tiger Tooth God Anchor Show Group" jointly created by Tiger Tooth Company and tencent games * * * launched the "SPARK2022" tencent games Convention Zone, which became the latest action for Tiger Tooth to deepen the game industry chain and stimulate users to try new tours. During the press conference, anchor Lin Qiqi (room number: 9 1077), glutinous rice balls Q (room number: 5208 16) and Ji (room number: 526520) formed the "Tiger Tooth Anchor New Tour Trial Tour Group" and were invited to be Tencent's new tour "Le Jin Fantasy" respectively. From June 25 to July 6, users can experience the fun of new games first under the leadership of the pioneer demo officer. In addition, during the live broadcast of the tencent games conference, Tiger Tooth popular anchors Xiao Maoshen, Hugo, Crazy Bird Xiaoyu, Jingjing, Hidan, President, Ruo Ling, Yingcheng -Liu Jian, Shi Shengdezi and Viking-L Jun formed a "Tiger Tooth Anchor Tour" to watch and discuss the conference with users. With a gift of Q coins, * *.
"SPARK2022" tencent games Conference "Tiger Tooth Anchor New Tour Trial Group"
Huya Company is also actively deepening cooperation with game manufacturers and game studios to further enhance Huya's ability to integrate and transport game resources. From June 22 to June 30, Huya Company launched a new tour intermodal activity with the theme of tencent games Conference, and carried out special activities in various game categories of Huya live broadcast platform. Users will have the opportunity to unlock a variety of virtual game props and surrounding areas after completing a series of tasks such as subscription, reservation and download. This not only enhances the participation of game users, but also further expands the attention of Huya in the game circle. The exclusive IP series "Good Goods Festival" and "Crossing the Line of Fire-King of Gunfight" launched by Huya in March 20021year became the first classic case to realize "live broadcast with goods" jointly by games and live broadcast platforms. By selling popular game props in Huya live broadcast, the audience in the live broadcast room can complete the consumption experience of "watching and buying". This kind of live content not only brings users a brand-new experience, improves the activity of the live broadcast room and the game area, but also promotes users to return to the game and create explosive props for the game, thus realizing the complete path of watching the live broadcast, buying props and returning to the game.
"SPARK2022" tencent games Conference "Tiger Tooth God Anchor with Watching Group"
While giving full play to the advantages of the live broadcast platform business and actively exploring opportunities in the game industry, Huya Company has also continuously developed public welfare cultural undertakings. At the press conference, tencent games's IP "Tianya Yueming Knife" announced that it would launch a brand-new large-scale cultural tourism plan on June 5438+ 10 this year: bronze theme cooperation of "Soldiers of Jiuding" series. At that time, Jack Nifei will join hands with five museums in Hubei Province to restore and interpret the colorful Jingchu culture in the Central Plains around a variety of national treasure bronze collections with the help of digital technology. Xiao Luban, anchor of Tiger Tooth Platform, was invited as "Jack Nifei-Tiger Tooth Wenchuang Public Welfare Season Promotion Ambassador", and joined hands with Jack Nifei to spread the national style.
At the beginning of June this year, the "2022 Global E-sports and Live Game Market Report" released by game market research and data analysis service provider Newzoo showed that by 2022, the global live game audience will increase from 202 1 3.8% to 92120,000. According to Newzoo's analysis, China has the largest market in the world in terms of live viewers. Starting from 2020, the China market will continue to grow at a compound annual growth rate of 7.6%, and by 2025, the audience of live games in China will reach 267.5 million.
Facing the broad industry prospect of game live broadcast, Huya Company insists on enriching the diversity of platform content and form. In June this year, Tencent Video, VSPN and the glory of the king jointly produced the e-sports training program "Fighting to the Peak", and the first two issues of the program were launched simultaneously on the Huya live broadcast platform. At the same time, the first three issues of the live broadcast program "War to the Peak, Canyon Don't Meet" co-organized with the program have been launched on Tencent Video and Tiger Tooth Live Platform since June 17. The cooperation between Tencent and Huya will explore more innovative and integrated development paths of "e-sports+". Huya Company will, on the basis of consolidating the core business of live game broadcasting, create a better user experience, maintain a leading position in the market and create greater social value through a number of measures.