With the popularity of the Internet and the rapid development of e-commerce in China, it has now become an economic field that cannot be ignored. However, the rapid development of e-commerce market has also brought a series of problems, such as counterfeit goods, infringement, false propaganda and so on. These problems not only harm the rights and interests of consumers, but also have a negative impact on the healthy development of the entire e-commerce industry. Therefore, in order to standardize the market order of e-commerce and protect the legitimate rights and interests of consumers, China has promulgated a new "Electronic Commerce Law".

First, the introduction of the new e-commerce law background

On March 20 18, the National People's Congress Standing Committee (NPCSC) deliberated and passed the e-commerce law of the people's Republic of China, which came into effect on June 20 19. The promulgation of the new e-commerce law is an important milestone in the development of China's e-commerce industry and an important norm for the development of e-commerce industry.

Second, the main contents of the new e-commerce law

The new e-commerce law mainly includes the following aspects:

1. obligations of e-commerce operators: e-commerce operators should protect consumers' rights such as the right to know, the right to choose independently, the right to fair trade, the right to protect personal information, and at the same time, they should abide by national laws and regulations and business ethics.

2. Obligations of the e-commerce platform: The e-commerce platform shall authenticate the settled merchants, supervise and manage the business behaviors of the merchants, and protect the rights and interests of consumers.

3. Consumer rights and interests: The new e-commerce law clearly stipulates the rights and interests of consumers, including the right to know, the right to choose independently, the right to fair trade, and the right to protect personal information.

4. Provisions on e-commerce contracts: The new e-commerce law provides detailed provisions on the signing, performance, modification and rescission of e-commerce contracts, which protects the legitimate rights and interests of consumers.

Third, the implementation effect of the new e-commerce law.

Since the implementation of the new e-commerce law, China's e-commerce market order has been effectively regulated and consumers' rights and interests have been effectively protected. At the same time, e-commerce enterprises also pay more attention to their own integrity management, improve service quality and commodity quality. The promulgation of the new e-commerce law has provided a strong guarantee for the healthy development of the e-commerce industry.

Four, the operation steps of the new e-commerce law

1. E-commerce operators shall abide by national laws, regulations and business ethics and protect consumers' rights and interests.

2. The e-commerce platform shall authenticate the settled merchants, supervise and manage the business behaviors of the merchants, and protect the rights and interests of consumers.

3. When shopping online, consumers should know the real situation of goods and protect the safety of personal information.

When signing an e-commerce contract, consumers should read the contents of the contract carefully and know their rights and obligations.