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Seek classic books on enterprise management.
1. The foundation is evergreen.

Authors: (America) James C. Collins and Jerry I Porras; As real as translation.

Publishing House: CITIC Publishing House

★ Influence the management concept of a generation of China entrepreneurs.

★ "Every CEO, manager and entrepreneur in the world should read this book. Every company director, consultant, investor, journalist and business school student should also read this book. "

★ The top 20 best business bestsellers of Forbes in the 20th century occupied the Amazon bestseller list 12 years and continued to sell well.

★ Won the "National Excellent Best-seller" Award

★ Recommended by Liu Chuanzhi, President of Legend Holdings Limited.

brief Introduction of the content

"This is not a book about leaders with outstanding ability and vision. It has nothing to do with visionary product concepts, visionary products or visionary market analysis. Or have some kind of company prospect. The issues discussed in this book are more important, lasting and real. This is a book about forward-looking companies. " James collins and Jerry I Porras wrote in this creative book. It breaks old myths, provides novel insights and provides practical guidance for those who are interested in building great companies that can stand the test of time.

There are hundreds of concrete examples in the book, which are organized into a close and practical conceptual framework that can be applied to managers and entrepreneurs at all levels. Evergreen Foundation provides a grand blueprint for a long-term and prosperous organization founded in 2 1 century.

Brief introduction of the author

James C. Collins runs his own management education and consulting company in Palo Alto, California. He is one of the authors of Beyond Entrepreneurship. 65438-0988 entered stanford graduate school of business and won the excellent teaching award of the college. Previously, he worked for McKinsey & Company and Hewlett-Packard Company.

Jerry I Porras is Fred H. Merrill, a professor of organizational behavior and change in stanford graduate school of business. He is the author of "Process Analysis" and one of the inventors of process analysis computer software used to discover organizational change. He also leads the organizational change management program at Stanford University.

Every CEO, manager and entrepreneur in the world should read this book. The management concept that influenced a generation of China entrepreneurs won the "National Excellent Best-seller" award, which was recommended by Liu Chuanzhi, President of Legend Holdings Limited.

brief Introduction of the content

How to build a great and lasting company? Thinking people have long been tired of fleeting management ideas such as "buzzwords of the year", and they are eager to get management ideas that can stand the test of time. This book breaks old myths, provides novel insights and provides practical guidance for entrepreneurs who are interested in building great companies that can stand the test of time.

In the six-year research project of Stanford University, Collins and Poles selected 18 excellent and enduring companies for in-depth research, including General Electric, 3M, Merck, Wal-Mart, Hewlett-Packard and Disney, with an average history of nearly a hundred years. What are the differences between these companies and their competitors? What magic weapon do they have that other companies don't?

The author of this book transcends a long list of technical terms, refuses to follow the fashion, and discovers the eternal quality that makes excellent companies stand out. This book has hundreds of concrete examples and provides practical strategies that can be applied to managers and entrepreneurs at all levels. Evergreen Foundation provides a grand blueprint for establishing a long-term and prosperous organization in the 2 1 century.

Step 2 win

Authors: Susie Welch, Jack Welch.

brief Introduction of the content

★ Warren Buffett, Bill Gates and others strongly recommend it.

★ Warren Buffett praised: "With Win, people no longer need to read other business management works."

★ Only one week after listing in the United States, it jumped to the top three in Amazon's comprehensive ranking.

★ Previously, Autobiography of Jack Welch sold more than 2.7 million copies worldwide and nearly one million copies in China.

In Win, Welch gives his wisdom of "winning" in his work and life by combining his personal management practice and a large number of vivid cases, covering many aspects of business activities, including the essence of business life, the management wisdom of business leaders, the ways for ordinary employees to find jobs and get promotion, and even how to achieve the balance between work and life. This book embodies Welch's life-long management wisdom, and is the summary and sublimation of his leadership art since he took charge of GM for 2 1 year.

This book is not written specifically for CEO.

Whether you are from a multinational company or a small business; Whether you are a worker on the production line, a fresh graduate or an MBA, a project manager or a senior leader of an enterprise, as long as you have a passion for struggle in your heart, you will benefit from it.

Brief introduction of the author

Jack Welch, 1960 started his career in GE company, 198 1 became the eighth chairman and CEO of the company. During his tenure, GE's market value increased to 400 billion US dollars, ranking first in the world. He is known as "the first CEO in the world", "the most respected CEO" and "the most successful and greatest entrepreneur in contemporary America". At present, he is the head of Jack Welch Consulting, and serves as a consultant for the CEO of some Fortune 500 companies.

Susie Welch, former editor-in-chief of Harvard Business Review. She studied at Harvard University and Harvard Business School, published many articles on leadership, innovation, change and organizational behavior, and participated in the preparation of many management books.

3. Details determine success or failure

Basic information

Publishing House: Xinhua Publishing House

brief Introduction of the content

★ One of the most classic employee training books.

★ sold millions of copies.

★ The first book of detail management

During his three years as CEO, the author of this book turned his vision from focusing on marketing to the operation and management of the whole enterprise. The author discusses the importance of "details" in management with a large number of cases. This book is intended to remind enterprises and even all walks of life that the era of refined management has arrived. There are too few people who can do great things. Most people can only do some specific things, trivial things, monotonous things, perhaps too dull or trivial, but this is an indispensable foundation for work, life and great achievements. China is never short of strategists, but an executor of Excellence. There is no shortage of various management systems. What is lacking is the implementation of rules and regulations to the letter.

Every manager and employee must do their homework.

China people are not short of hard work and wisdom. What we lack most is the spirit of doing details.

China's fast food can't compete with McDonald's and KFC just because we can't do the "small things" well.

Detail Management Expert discusses the importance of "details" in management with the biggest and most shocking cases.

Brief introduction of the author

Wang Zhongqiu was born in Jiujiang, Jiangxi. He has worked in Hongkong Hengya (Shenzhen) Company, Tsinghua Tongfang, Taihao Technology and other famous enterprises. Starting as a salesman, he has traveled all over 27 provinces and cities in China for more than ten years, and signed or approved more than 2,000 contracts and agreements. He is currently the chief marketing management consultant of Zheng Qi Consulting Company.

Human resource management: winning competitive advantage (fifth edition)

Author: Raymond A Noy, other translators: Liu Xin.

brief Introduction of the content

"Human Resource Management: Winning Competitive Advantage" (5th Edition) is divided into five parts: The first part mainly discusses the various environmental forces that enterprises face when making full use of human resources as an important means to gain competitive advantage. These environmental forces include the strategic direction of the enterprise, the legal environment, the type of work the enterprise is engaged in, and the physical environment arrangement of the work.

The second part discusses the acquisition and preparation of human resources, including human resources planning and recruitment, personnel selection and allocation, and training.

The third part discusses how to determine the value of employees and how to make full use of employees' talents through retention and development strategies, including performance management, employee development, employee diversion and retention.

The fourth part expounds the salary of human resources, including the design of salary structure, the confirmation of employees' personal contribution and the provision of employees' benefits.

The fifth part discusses some special problems in human resource management, including collective bargaining and labor relations, global human resource management and strategic management of human resource functions.

Features of this book:

This book is compiled by four authors on the basis of various scientific research, teaching and consulting experiences. They not only teach human resource management courses to undergraduates and regular full-time MBA graduates in the form of compulsory courses or elective courses, but also teach this course to experienced managers, human resource professionals and business administration course students who attend classes on weekends. This teaching method of teamwork makes this book have incomparable advantages in depth and breadth compared with other similar textbooks.

● Human resource management is regarded as the key to enterprise success. This book emphasizes the role of human resource management and how human resource management can help enterprises win competitive advantage.

This book discusses electronic human resource management, finding and retaining excellent employees, the diversification of labor force and the use of team work methods, all of which have an important impact on the operation of enterprises and the practice of human resource management.

● Strategic human resource management is introduced at the beginning of this book, and runs through all the contents of this book.

Throughout the book, we cite a large number of examples to illustrate how enterprises use new technologies to improve the efficiency of their human resource management practices and their effects.

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Brief introduction of the author

Raymond A. Noe is Robert and Anne Hoyt Yite Professor of Management at Ohio State University. He was a professor in the Department of Management of Michigan State University and the Carlson School of Management of the University of Minnesota. At present, the main research and teaching fields include: human resource management, management skill development, quantitative research methods, human resource information system, training, staff development and organizational behavior. He has published many articles in academic journals such as Management Research, Management Review, Applied Psychology, Professional Behavior and Personnel Psychology, and is a member of the editorial team of important academic journals such as Personnel Psychology, Business and Psychology, Training Research and Organizational Behavior. Member of the Institute of Industrial and Organizational Psychology. He was awarded the Herbert G. H Excellent Teacher Award and Ernest J. McCormick Outstanding Professional Contribution Award.